HTC today announced two new mid-range Android smartphones, a budget-oriented model called the Desire 10 Lifestyle and a more capable, more expensive handset called the Desire 10 Pro.

The Lifestyle model is a 5.5-inch device with a 720p Gorilla Glass display, quad-core Qualcomm Snapdragon 400 processor, 2GB or 3GB RAM, 16GB or 32GB expandable storage, a 13-megapixel f/2.2 rear camera, 5-megapixel f.2.8 front-facing camera, and 24-bit Hi-Res sound certified by Dolby Audio.

HTC Desire 10
The Pro handset is the same size and has the same storage capacity options and audio features, but comes with a 1080p display, 64-bit Octa-core MediaTek Helio P10 processor, 3GB or 4GB RAM, a 20-megapixel f/2.2 camera with laser autofocus, a 13-megapixel f.2.2 front-facing camera with selfie panorama, and a fingerprint reader.

The two "Art Deco" inspired phones – which include a headphone jack – are matte plastic with a metal trim, and take design cues from the HTC 10, the company's flagship smartphone for 2016, coming on the heels of last year's HTC One M9 device. Both phones will be available in black, white, light blue, and dark blue.

HTC 10 Desire
HTC's new Desire 10 range represents the company's attempt to compete below Samsung's and Apple's flagship high-end smartphones, in a cheaper market segment populated by devices like the Moto G4 and Moto G4 Plus.

HTC says the handsets will be released exclusively in Europe to begin with, with the Lifestyle available from today and the Pro model coming in November. Prices are as yet unconfirmed for the latter model, but the Lifestyle costs £249, which converts to around $325.

HTC 10 Desire
Some MacRumors readers may remember HTC was forced to deny claims last year that the company's flagship One A9 copied the iPhone. Apple declined to comment on the claims, but has taken legal action against Samsung for perceived copying in the past.

Tag: HTC

Top Rated Comments

chr1s60 Avatar
66 months ago
Was sold on one of these til I saw it had a headphone jack. Who wants a phone with such an outdated technology?
Score: 7 Votes (Like | Disagree)
coolfactor Avatar
66 months ago
Who the **** cares what you say,seems like you like the bundle of wires which apple provide in the box, "outdated" what about ips lcd which apple uses in their iPhone isn't it outdated. Low pixel density isn't it outdated.2 gb ram isn't it outdated which apple should have improved rather than removing headphone Jack
First off, is your "?" character broken? I had to read your post 3x just to decipher it.

Now, as for the screen being low-density.... you're joking, right? It's still a Retina display, so your eyes can't see the individual pixels. Go higher-density won't make any difference. Apple *did* improve upon the display dramatically by introducing Wide Colour Gamut, and it's been rated the best mobile LCD on the market.

As for 2GB of AM, seriously? Adding RAM is innovative? No... making the operating system run well with less memory (compared to Android, etc.) is innovative, as that involves creative engineering and very close attention to detail. They have delivered that year after year.
Score: 3 Votes (Like | Disagree)
Telos101 Avatar
66 months ago
The black looks really cool actually. Nice.
Score: 3 Votes (Like | Disagree)
Scotty2Hotty Avatar
66 months ago
"The two "Art Deco" inspired phones - which include a headphone jack"... Anything on your mind MR?
Score: 3 Votes (Like | Disagree)
chr1s60 Avatar
66 months ago
Who the **** cares what you say,seems like you like the bundle of wires which apple provide in the box, "outdated" what about ips lcd which apple uses in their iPhone isn't it outdated. Low pixel density isn't it outdated.2 gb ram isn't it outdated which apple should have improved rather than removing headphone Jack
The headphone jack is decades older than all the technologies you mentioned. Use bluetooth. On an outdated level you aren't even close. Apple could put a Floppy disk drive on the new iMac and it would be newer technology than the headphone jack. I just don't get why you are so attached... literally.
Score: 2 Votes (Like | Disagree)
rudychidiac Avatar
66 months ago
I love the dark blue, and I laughed at how you mentioned "which include a headphone jack"... It's a feature now! A main selling point!
Score: 2 Votes (Like | Disagree)

Top Stories

affinity designer contour tool

Serif Updates Affinity Photo, Designer, and Publisher With New Tools and Functions

Thursday February 4, 2021 1:58 am PST by
Serif today announced across-the-board updates for its popular suite of Affinity creative apps, including Affinity Photo, Affinity Designer, and the Apple award-winning Affinity Publisher for Mac, all of which were among the first professional creative suites to be optimized for Apple's new M1 chip. "After another year which saw record numbers of people switching to Affinity, it's exciting to...
studio buds family

Beats Studio Buds Debuting Today With Active Noise Cancellation, Stemless Design, and More for $150

Monday June 14, 2021 8:00 am PDT by
We've seen a lot of teasers about the Beats Studio Buds over the past month since they first showed up in Apple's beta software updates, and today they're finally official. The Beats Studio Buds are available to order today in red, white, and black ahead of a June 24 ship date, and they're priced at $149.99. The Studio Buds are the first Beats-branded earbuds to truly compete with AirPods...
maxresdefault

Craig Federighi and Greg Joswiak Discuss iPadOS 15, macOS Monterey, Privacy, Shortcuts on Mac, and More

Saturday June 12, 2021 6:12 am PDT by
As is tradition, Apple executives Craig Federighi and Greg Joswiak joined Daring Fireball's John Gruber in an episode of The Talk Show to discuss several announcements that Apple made over this weeks WWDC, including iPadOS 15, macOS Monterey, and a large focus around privacy. Federighi kicks off the conversation discussing the common architecture, now thanks to Apple silicon, across all of...
youtube apple tv

YouTube Discontinuing 3rd-Generation Apple TV App, AirPlay Still Available

Wednesday February 3, 2021 3:09 pm PST by
YouTube is planning to stop supporting its YouTube app on the third-generation Apple TV models, where YouTube has long been available as a channel option. A 9to5Mac reader received a message about the upcoming app discontinuation, which is set to take place in March.Starting early March, the YouTube app will no longer be available on Apple TV (3rd generation). You can still watch YouTube on...
adobe photoshop sketch ipad

Adobe Removing Photoshop Sketch and Illustrator Draw From App Store in July

Saturday June 26, 2021 4:02 pm PDT by
Adobe this week reminded customers that its Photoshop Sketch and Illustrator Draw apps will no longer be available for download on iOS and Android starting July 19. Adobe plans to stop supporting the apps for existing users on January 10, 2022. In a support document, Adobe said users can easily migrate to its Fresco app, which combines many Photoshop Sketch and Illustrator Draw drawing and...
REC ASA CODE2016 20160601 205816 2745

Elon Musk Reportedly Demanded to Become Apple CEO as Part of Potential Tesla Acquisition [Update: Musk Denies]

Friday July 30, 2021 9:04 am PDT by
Tesla CEO Elon Musk reportedly once demanded that he be made Apple CEO in a brief discussion of a potential acquisition with Apple's current CEO, Tim Cook. The claim comes in a new book titled "Power Play: Tesla, Elon Musk and the Bet of the Century," as reviewed by The Los Angeles Times. According to the book, during a 2016 phone call between Musk and Cook that touched on the possibility of ...
homepod feature blue2

Looking to Grab a HomePod Before They're Gone? These Retailers Still Have Stock

Monday March 15, 2021 6:54 am PDT by
Apple last week discontinued the original HomePod, marking just over three years on the market for the full-size smart speaker. If you're looking to purchase the larger HomePod before it's completely gone, there are still some options online today. The biggest retailer with remaining stock on the HomePod is Apple itself, which has the White HomePod for $299.00 on its website. Space Gray is...
september 2021 event ar logo

Apple's September 14 Event Page Features AR Logo on iPhone

Tuesday September 7, 2021 9:23 am PDT by
Apple this morning announced a digital-only event that will be held on Tuesday, September 14, and if you view the event webpage on an iPhone, you can tap on the logo to open up Apple's Safari AR viewer and you'll see the three-dimensional logo move in real-time in the real world. Just open up the event site on an ‌iPhone‌ or iPad and tap right on the logo to open up the AR version. The...
iphone 11 night mode photos

Apple Reveals New Night Mode Photo Feature Exclusive to iPhone 11 Series

Tuesday September 10, 2019 12:23 pm PDT by
Apple today announced the iPhone 11, iPhone 11 Pro, and the iPhone 11 Max, all-new models that boast improved cameras, and specifically, a dramatic new Night Mode photo feature. Last year, Google introduced its impressive Night Sight camera mode, a software-based feature that allows users to take detailed pictures in dark environments using Google Pixel smartphones. Apple's new Night...
iPhone 13 Dummy Thumbnail 2

Kuo: iPhone 13 to Feature LEO Satellite Communications to Make Calls and Texts Without Cellular Coverage

Sunday August 29, 2021 7:39 am PDT by
The iPhone 13 will feature low earth orbit (LEO) satellite communication connectivity to allow users to make calls and send messages in areas without 4G or 5G coverage, according to the reliable analyst Ming-Chi Kuo. In a note to investors, seen by MacRumors, Kuo explained that the iPhone 13 lineup will feature hardware that is able to connect to LEO satellites. If enabled with the relevant...