HTC Announces Art Deco-Inspired Desire 10 'Lifestyle' and 'Pro' Phones

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HTC today announced two new mid-range Android smartphones, a budget-oriented model called the Desire 10 Lifestyle and a more capable, more expensive handset called the Desire 10 Pro.

The Lifestyle model is a 5.5-inch device with a 720p Gorilla Glass display, quad-core Qualcomm Snapdragon 400 processor, 2GB or 3GB RAM, 16GB or 32GB expandable storage, a 13-megapixel f/2.2 rear camera, 5-megapixel f.2.8 front-facing camera, and 24-bit Hi-Res sound certified by Dolby Audio.

HTC Desire 10
The Pro handset is the same size and has the same storage capacity options and audio features, but comes with a 1080p display, 64-bit Octa-core MediaTek Helio P10 processor, 3GB or 4GB RAM, a 20-megapixel f/2.2 camera with laser autofocus, a 13-megapixel f.2.2 front-facing camera with selfie panorama, and a fingerprint reader.

The two "Art Deco" inspired phones – which include a headphone jack – are matte plastic with a metal trim, and take design cues from the HTC 10, the company's flagship smartphone for 2016, coming on the heels of last year's HTC One M9 device. Both phones will be available in black, white, light blue, and dark blue.

HTC 10 Desire
HTC's new Desire 10 range represents the company's attempt to compete below Samsung's and Apple's flagship high-end smartphones, in a cheaper market segment populated by devices like the Moto G4 and Moto G4 Plus.

HTC says the handsets will be released exclusively in Europe to begin with, with the Lifestyle available from today and the Pro model coming in November. Prices are as yet unconfirmed for the latter model, but the Lifestyle costs £249, which converts to around $325.

HTC 10 Desire
Some MacRumors readers may remember HTC was forced to deny claims last year that the company's flagship One A9 copied the iPhone. Apple declined to comment on the claims, but has taken legal action against Samsung for perceived copying in the past.

Tag: HTC

Top Rated Comments

chr1s60 Avatar
57 months ago
Was sold on one of these til I saw it had a headphone jack. Who wants a phone with such an outdated technology?
Score: 7 Votes (Like | Disagree)
coolfactor Avatar
57 months ago

Who the **** cares what you say,seems like you like the bundle of wires which apple provide in the box, "outdated" what about ips lcd which apple uses in their iPhone isn't it outdated. Low pixel density isn't it outdated.2 gb ram isn't it outdated which apple should have improved rather than removing headphone Jack

First off, is your "?" character broken? I had to read your post 3x just to decipher it.

Now, as for the screen being low-density.... you're joking, right? It's still a Retina display, so your eyes can't see the individual pixels. Go higher-density won't make any difference. Apple *did* improve upon the display dramatically by introducing Wide Colour Gamut, and it's been rated the best mobile LCD on the market.

As for 2GB of AM, seriously? Adding RAM is innovative? No... making the operating system run well with less memory (compared to Android, etc.) is innovative, as that involves creative engineering and very close attention to detail. They have delivered that year after year.
Score: 3 Votes (Like | Disagree)
Telos101 Avatar
57 months ago
The black looks really cool actually. Nice.
Score: 3 Votes (Like | Disagree)
Scotty2Hotty Avatar
57 months ago
"The two "Art Deco" inspired phones - which include a headphone jack"... Anything on your mind MR?
Score: 3 Votes (Like | Disagree)
chr1s60 Avatar
57 months ago

Who the **** cares what you say,seems like you like the bundle of wires which apple provide in the box, "outdated" what about ips lcd which apple uses in their iPhone isn't it outdated. Low pixel density isn't it outdated.2 gb ram isn't it outdated which apple should have improved rather than removing headphone Jack

The headphone jack is decades older than all the technologies you mentioned. Use bluetooth. On an outdated level you aren't even close. Apple could put a Floppy disk drive on the new iMac and it would be newer technology than the headphone jack. I just don't get why you are so attached... literally.
Score: 2 Votes (Like | Disagree)
rudychidiac Avatar
57 months ago
I love the dark blue, and I laughed at how you mentioned "which include a headphone jack"... It's a feature now! A main selling point!
Score: 2 Votes (Like | Disagree)

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