Pandora has introduced Pandora Plus, a new ad-free subscription service that builds upon Pandora One with unlimited song skips and replays and a new predictive offline mode for $4.99 per month. Meanwhile, users of its existing ad-supported tier will gain the ability to skip more songs and replay songs by watching video ads.

pandora_predictive_offline_mode
The new predictive offline mode automatically detects when you lose your data connection and switches to one of your top stations.

The Verge explained the feature in more detail:

Pandora says it will automatically save your thumbprint radio station as well as your three most recently listened to stations in case you lose your connection or request offline listening. The app will automatically determine which of the four stations to switch to based on your recent listening, and when your signal drops, it will alert you with an audio message acknowledging that your connection has been lost and that it will switch to an offline station.

Pandora CEO Tim Westergren also confirmed it will launch an on-demand option "later this year" to compete with the likes of Apple Music and Spotify.

“We’re methodically and passionately developing the world’s most personal music experience,” said Tim Westergren, founder and CEO at Pandora. “And that includes flexibility in how you listen and what you pay for it. Whether a listener wants to take advantage of our enhanced ad-supported experience, our groundbreaking subscription radio service, or our fully interactive on-demand option coming later this year, we have a solution tailored for you at a price point you can afford."

Pandora Plus and the new ad-supported features launch in the U.S. today and will be rolling out to iOS and Android smartphone users over the coming months. The subscription service will expand to Australia and New Zealand in 2017.

Pandora currently provides free, ad-supported radio stations centered around particular artists or songs, rather than offering on-demand listening like Apple Music. By offering only randomized, radio-like stations that prevent users from playing specific songs, it has been able to bypass licensing agreements with major record labels.

Top Rated Comments

HobeSoundDarryl Avatar
74 months ago
Yeah, everyone should just give up and go home.
Correct, because we consumers really, REALLY want a world with no competition... so that the one player- Apple- can charge anything it wants and we just pay. I'm consistently dazzled by how much "we" want all Apple competitors to die... as if we somehow gain something by Apple completely dominating anything it touches.

Other players trying to compete with the OS-default should be positive for everyone involved. Even Apple needs competition to be pressed to try to beat competition. No competition begs for complacency. And, contrary to very popular opinion, other brains at companies not owned by Apple can innovate... so companies working to better an Apple creation is likely to yield something potentially better than Apple's creation. If so, what does Apple do? Respond by trying to one-up the new challenge. Competition is good.

This particular thing sounds pretty great to me. Pandora has always done a pretty good job with their cut of this market. A deluxe version of Pandora for $5/month is welcome competition IMO.
Score: 4 Votes (Like | Disagree)
1041958 Avatar
74 months ago
Still only 3 countries? Lame.
Score: 2 Votes (Like | Disagree)
thespazz Avatar
74 months ago
This is awesome. Pandora One is already great, can't wait to use it.
Score: 2 Votes (Like | Disagree)
OldSchoolMacGuy Avatar
74 months ago
Why would anyone go with Pandora's option? Their music catalog is FAR smaller than that of Apple Music and Spotify.

Pandora is great for random music and I've been a subscriber for years but the selection is far far too limited when compared with other services. Unless they're going to undercut the competition big time on price (which simply isn't doable because of how the cost of licensing) I can't see any reason to choose them over Apple Music or Spotify.
Score: 2 Votes (Like | Disagree)
H2SO4 Avatar
74 months ago
Fail! If Spotify is the best and going head to head with Apple right now, but operating at a loss. What makes pandora think they can up the game? They'll just quicken their own demise.
Yeah, everyone should just give up and go home.
Score: 1 Votes (Like | Disagree)

Popular Stories

iPhone 14 Purple Lineup Feature

Will the iPhone 14 Be a Disappointment?

Saturday May 21, 2022 9:00 am PDT by
With around four months to go before Apple is expected to unveil the iPhone 14 lineup, the overwhelming majority of rumors related to the new devices so far have focused on the iPhone 14 Pro, rather than the standard iPhone 14 – leading to questions about how different the iPhone 14 will actually be from its predecessor, the iPhone 13. The iPhone 14 Pro and iPhone 14 Pro Max are expected...
iPhone 13 Face ID

'High-End' iPhone 14 Front-Facing Camera to Cost Apple Three Times More

Monday May 23, 2022 7:05 am PDT by
The iPhone 14 will feature a more expensive "high-end" front-facing camera with autofocus, partly made in South Korea for the first time, ET News reports. Apple reportedly ousted a Chinese candidate to choose LG Innotek, a South Korean company, to supply the iPhone 14's front-facing camera alongside Japan's Sharp. The company is said to have originally planned to switch to LG for the iPhone...
iPhone 13 Always On Feature

iPhone 14 Pro Screen Refresh Rate Upgrade Could Allow for Always-On Display

Tuesday May 24, 2022 7:23 am PDT by
Last year's iPhone 13 Pro models were the first of Apple's smartphones to come with 120Hz ProMotion displays, and while the two iPhone 14 Pro models will continue to feature the technology, their screens could well boast expanded refresh rate variability this time round. To bring ProMotion displays to the ‌iPhone 13 Pro models‌, Apple adopted LTPO panel technology with variable refresh...
apple music

Apple Increases Apple Music Subscription Price for Students in Several Countries

Sunday May 22, 2022 1:57 am PDT by
Apple has silently increased the price of its Apple Music subscription for college students in several countries, with the company emailing students informing them their subscription would be slightly increasing in price moving forward. The price change is not widespread and, based on MacRumors' findings, will impact Apple Music student subscribers in but not limited to Australia, the...
EA Apple Maybe Feature

Apple Reportedly Talked With Electronic Arts About Potential Acquisition

Monday May 23, 2022 10:58 am PDT by
Apple is one of several companies that have held talks with Electronic Arts (EA) about a potential purchase, according to a new report from Puck. EA has spoken to several "potential suitors," including Apple, Amazon, and Disney as it looks for a merger arrangement. Apple and the other companies declined to comment, and the status of the talks is not known at this time, but Apple does have an ...
sony headphones 1

Sony's New WH-1000XM5 Headphones vs. Apple's AirPods Max

Friday May 20, 2022 12:18 pm PDT by
Sony this week came out with an updated version of its popular over-ear noise canceling headphones, so we picked up a pair to compare them to the AirPods Max to see which headphones are better and whether it's worth buying the $400 WH-1000XM5 from Sony over Apple's $549 AirPods Max. Subscribe to the MacRumors YouTube channel for more videos. First of all, the AirPods Max win out when it comes ...