Spotify Reaches Over 40 Million Paying Subscribers, Continues to Outpace Apple Music
Spotify has announced that it now has over 40 million paying subscribers as of this month, meaning that it has added some 10 million subscribers since March. Spotify remains the most popular streaming music service worldwide, and its new subscriber growth continues to outpace its biggest rival, Apple Music.
Spotify founder and CEO Daniel Ek hinted about the milestone in a tweet earlier today:
Apple Music has been growing at a pace of about 2 million new subscribers every two months:
11 million in February,
13 million in April,
15 million in June, and
17 million in early September. Spotify's figures, meanwhile, show it grew at a pace of over 3 million new subscribers every two months between March and September.
Earlier this year, Spotify vice president Jonathan Forster said Apple Music is "raising the profile of streaming," which has helped, not hurt, its business.
"It's great that Apple is in the game. They are definitely raising the profile of streaming. It is hard to build an industry on your own," said Forster. "Since Apple Music started we've been growing quicker and adding more users than before."
Spotify may benefit from Apple, but its relationship with the iPhone maker is not perfect. The two companies were recently embroiled in a major dispute after Apple rejected a version of the Spotify app that replaced the option to purchase a subscription via in-app purchase with an external sign-up function.
At the time, Spotify accused Apple of using the App Store approval process as a "weapon to harm competitors," to which Apple responded that Spotify is "publicly resorting to rumors and half-truths" about the App Store and "asking for exemptions to the rules we apply to all developers."
Spotify has remained competitive by matching Apple Music's $14.99 family plan in June and introducing new features such as Release Radar.
Popular Stories
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Disney+, Hulu, Paramount+, Peacock, and more.
Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
iOS 26.2 is currently in beta testing. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics for Apple Music, and more.
In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date.
Keep reading...
iOS 27 will reportedly have two major elements: quality improvements and new AI features.
In his Power On newsletter today, Bloomberg's Mark Gurman said that iOS 27 will be similar to Mac OS X Snow Leopard, in the sense that Apple is focused on improving "quality and underlying performance" over adding new features.
Gurman said there is one exception to this rule, though, as he expects...
On this week's episode of The MacRumors Show, we talk through all of the new features and improvements expected to come to next year's iPhone 18 Pro and iPhone 18 Pro Max models.
Subscribe to The MacRumors Show YouTube channel for more videos
Apple's next-generation iPhones are less than ten months away and we already have a good idea about what to expect based on corroborated leaks, rumors,...
We're only a few days away from Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon.
Note: MacRumors is an affiliate partner with some of these vendors. When...
Apple's annual four-day Black Friday through Cyber Monday shopping event is returning on Friday, November 28 through Monday, December 1 in many countries, including the United States, Canada, Australia, New Zealand, France, Germany, Italy, Spain, the United Kingdom, Belgium, the Netherlands, Sweden, Thailand, and others.
During the shopping event, customers can get an Apple gift card with...
Apple has begun selling the Hikawa Phone Grip and Stand, a new limited-edition iPhone accessory designed with accessibility in mind.
Designed by LA-based Bailey Hikawa to celebrate the 40th anniversary of accessibility at Apple, the grip uses magnets to securely snap onto any iPhone with MagSafe.
Apple says it can be removed with ease, and doubles as a stand with two different viewing...
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include two standout features that could set it apart from the competition.
The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
American multinational news company CNN has abruptly pulled its content from Apple News, Semafor reports.
CNN quietly removed its stories from Apple News over the weekend and there is no longer a feed from the network to subscribe to in the app. This effectively ends its distribution agreement with Apple while the two sides negotiate new terms. Discussions are apparently ongoing and CNN's...
