Apple's Five-Year-Old Twitter Account Gets Active Ahead of September 7 Event [Updated]

Created five years ago in September of 2011, Apple's official twitter account, @Apple, has begun stirring today. The company updated the page with a new logo -- a classic black Apple image on a white background -- and the same teaser art for next week's September 7 event that was included on invites earlier this week.

apple twitter 1
Although Apple appears to be preparing a new section of its social media presence, the account has yet to tweet anything to its more than 110,000 followers. With the timing of the reactivation, and the similar art, it seems likely that Apple will begin using the account to share news and updates from its event in the Bill Graham Civic Auditorium in San Francisco, California.

Apple hasn't been completely averse to social media, since over the past few years the company has created Twitter accounts for iBooks, Apple Music, iTunes, and just this year began bolstering its presence on Twitter with Apple Support and Apple News. Apple was recently rumored to be working on a social media app of its own for launch in 2017, with similarities tying its video-heavy features more to Facebook and Snapchat than to Twitter.

Update: Apple’s Twitter account has shared a promoted tweet reminding users about next week’s event. Users can retweet the status to get an event reminder.

(Thanks, James!)

Tag: Twitter

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Top Rated Comments

JosephAW Avatar
101 months ago
Apple is waiting for Twitter to become popular before they start using it. Either that or they just found their password in Steve's desk drawer.
Score: 38 Votes (Like | Disagree)
djcerla Avatar
101 months ago
Revives Twitter account.
Trolls Samsung.
Closes Twitter account.
Score: 13 Votes (Like | Disagree)
Schwyz Avatar
101 months ago
*Apple posts video of Note 7 exploding then closes account*
Score: 10 Votes (Like | Disagree)
mthomas184 Avatar
101 months ago
I'm guessing Apple is going to have a lot of negative criticism afterwards trying to get by a third year with that 6 series design that sports a huge downgrade in losing the headphone jack. There isn't enough tweets to spin that into something.
Good god. Get over the freaking design already or don't buy it. Its that simple.
Score: 10 Votes (Like | Disagree)
AirunJae Avatar
101 months ago
Man, so many Negative Nancy's on MacRumors this morning. Y'all need to get your coffee or something.
Score: 9 Votes (Like | Disagree)
dumastudetto Avatar
101 months ago
I've never been so excited for an Apple event. Every hour is dragging atm. I'm ready to be wowed, let's go!!!
Score: 9 Votes (Like | Disagree)