Apple's Five-Year-Old Twitter Account Gets Active Ahead of September 7 Event [Updated]

Created five years ago in September of 2011, Apple's official twitter account, @Apple, has begun stirring today. The company updated the page with a new logo -- a classic black Apple image on a white background -- and the same teaser art for next week's September 7 event that was included on invites earlier this week.

apple twitter 1
Although Apple appears to be preparing a new section of its social media presence, the account has yet to tweet anything to its more than 110,000 followers. With the timing of the reactivation, and the similar art, it seems likely that Apple will begin using the account to share news and updates from its event in the Bill Graham Civic Auditorium in San Francisco, California.

Apple hasn't been completely averse to social media, since over the past few years the company has created Twitter accounts for iBooks, Apple Music, iTunes, and just this year began bolstering its presence on Twitter with Apple Support and Apple News. Apple was recently rumored to be working on a social media app of its own for launch in 2017, with similarities tying its video-heavy features more to Facebook and Snapchat than to Twitter.

Update: Apple’s Twitter account has shared a promoted tweet reminding users about next week’s event. Users can retweet the status to get an event reminder.

(Thanks, James!)

Tag: Twitter

Top Rated Comments

JosephAW Avatar
70 months ago
Apple is waiting for Twitter to become popular before they start using it. Either that or they just found their password in Steve's desk drawer.
Score: 38 Votes (Like | Disagree)
djcerla Avatar
70 months ago
Revives Twitter account.
Trolls Samsung.
Closes Twitter account.
Score: 13 Votes (Like | Disagree)
Schwyz Avatar
70 months ago
*Apple posts video of Note 7 exploding then closes account*
Score: 10 Votes (Like | Disagree)
mthomas184 Avatar
70 months ago
I'm guessing Apple is going to have a lot of negative criticism afterwards trying to get by a third year with that 6 series design that sports a huge downgrade in losing the headphone jack. There isn't enough tweets to spin that into something.
Good god. Get over the freaking design already or don't buy it. Its that simple.
Score: 10 Votes (Like | Disagree)
dumastudetto Avatar
70 months ago
I've never been so excited for an Apple event. Every hour is dragging atm. I'm ready to be wowed, let's go!!!
Score: 9 Votes (Like | Disagree)
AirunJae Avatar
70 months ago
Man, so many Negative Nancy's on MacRumors this morning. Y'all need to get your coffee or something.
Score: 8 Votes (Like | Disagree)

Popular Stories

maxresdefault

Review: M1 Max MacBook Pro After Three Months

Wednesday January 19, 2022 11:30 am PST by
It's now been a few months since the M1 Pro and M1 Max MacBook Pro models launched in October, and MacRumors video editor Dan Barbera has been using one of the new machines since they debuted. Over on the MacRumors YouTube channel, Dan has shared a three month review of his MacBook Pro to see how it has held up over time and how it's changed his workflow. Subscribe to the MacRumors YouTube ...
iphone se 2020 top

New iPhone SE Likely to Launch in April Based on Production Timeframe

Wednesday January 19, 2022 6:44 am PST by
Apple suppliers will begin producing display panels for the third-generation iPhone SE this month, with final assembly of the device likely to start in March, according to information shared by display industry consultant Ross Young. Based on this production timeframe, Young believes the third-generation iPhone SE is likely to launch in the second half of April, or perhaps in early May at...
AirPods 3 New Firmware Feature

Apple Updates AirPods 3 Firmware to Version 4C170

Tuesday January 18, 2022 11:46 am PST by
Apple today released a new 4C170 firmware update for the AirPods 3, an update from the prior 4C165 that was made available in December. Apple does not offer details on what's included in new firmware updates for the AirPods‌, so we don't know what improvements or bug fixes the new firmware brings. There is no standard way to upgrade the ‌AirPods‌‌ software, but firmware is...
iPad Air Feature 2 green

New Apple Products Filed in Regulatory Database, Likely Including New iPhone SE and iPad Air

Tuesday January 18, 2022 6:11 am PST by
Apple today filed unreleased iPhone and iPad models in the Eurasian Economic Commission database, as spotted by French blog Consomac. The filings likely represent the rumored third-generation iPhone SE, fifth-generation iPad Air, and potentially more. The unreleased iPhone models have the identifiers A2595, A2783, and A2784, while the unreleased iPad models have the identifiers A2588, A2589, ...
iphone 5g mmwave

U.S. Airlines Warn of 'Catastrophic' Crisis With Impending 5G Rollout, AT&T and Verizon Agree to Delay Around Airports

Tuesday January 18, 2022 10:35 am PST by
Verizon and AT&T's upcoming rollout of new C-Band 5G technology could cause chaos and lead to widespread delays of passenger and cargo flights, major U.S. airlines said on Monday in a letter sent to the White House National Economic Council, the FAA, and the FCC (via Reuters). "Unless our major hubs are cleared to fly, the vast majority of the traveling and shipping public will essentially...
microsoft office icons

Microsoft Releases Office for Mac Update With Full Apple Silicon Support in Excel

Tuesday January 18, 2022 4:15 am PST by
Microsoft has released a new version of its Office for Mac productivity suite that includes an updated Excel app with 100% native support for Apple silicon machines. According to the release notes accompanying version 16.57, Excel will now run natively on Macs powered by Apple's M1-series processors without having to use the Rosetta 2 translation layer, which means anyone using a Mac with an ...
appleeducation

Apple's US Education Store Now Requires Institution Verification to Buy Discounted Products

Wednesday January 19, 2022 2:22 am PST by
Apple is now requiring that customers in the United States verify that they're active students, teachers, or staff members at an educational institution in order to access education discounts on products. Previously, little verification was needed for customers to purchase products through Apple's education store in the United States. Apple's education stores offer models of the iPad and Mac ...
iPhone 14 Mock pill and hole thumb

ProMotion Now Expected to Remain Exclusive to iPhone 14 Pro Models, Not Expand to Entire Lineup

Sunday January 16, 2022 8:56 am PST by
Continuing the tradition set with the iPhone 13 Pro, only the highest-end iPhone 14 models will feature Apple's ProMotion display technology, according to a respected display analyst. Ross Young, who on multiple occasions has detailed accurate information about Apple's future products, said in a tweet that ProMotion will not be expanded to the entire iPhone 14 lineup and will remain...
Beyond iPhone 13 Better Blue Face ID

Rumored iPhone 14 Pro Feature Delayed Until Next Year

Wednesday January 19, 2022 3:00 am PST by
Apple's long-rumored under-display Face ID technology will not be coming to the iPhone 14 Pro, according to recent reports. Based on the latest rumors, it now looks unlikely that the 6.1-inch iPhone 14 Pro and 6.7-inch iPhone 14 Pro Max will feature Face ID technology under the display as several reports claimed over the past year. Display industry consultant Ross Young, who often reveals ...