Apple's Beats brand in April unveiled the Powerbeats Pro, a redesigned wire-free version of its popular fitness-oriented Powerbeats earbuds.
Third-Party Siri Support in iOS 10 'Long-Overdue' and 'Useful in Everyday Life'
Ahead of the launch of the new operating system update, The Wall Street Journal's Nathan Olivarez-Giles was able to go hands-on with some of the apps that will support Siri and give a little more insight into how the feature will work in practice.
After using the feature, Giles called Siri support for third-party apps "long-overdue" and a factor "important to making Siri more useful in everyday life." He was able to test apps for sending mobile payments, image search and messaging, but Siri will also support ride booking apps like Uber, VoIP calling apps like Skype, and workout apps. Giles says asking Siri to perform tasks was "quicker than launching the app" and carrying out the task himself.
As has been previously described by Apple, Siri commands like "Siri, send Catherine $20 for lunch with Square Cash" or "Send Jim a Message in LinkedIn" work in iOS 10, and with the former, security is maintained with Touch ID authentication. Commands vary from app to app and Siri support can also be built into watchOS 3 apps.
Strings can get even more specific. For instance: "Siri, show me photos of what Kanye West wore to the VMA awards this year in Looklive." This command pulled up pictures of the rapper's wardrobe, along with links to buy what he was wearing, in the celebrity shopping app. In most of these demos, Siri carried out the task without opening the app itself. Instead, a card, styled like the app, appeared with the details of the action.According to Giles, some of the first apps to integrate with Siri in the chat, mobile payments, and photos categories will include LinkedIn, WhatsApp, WeChat, Slack, Square Cash, Monzo, Pinterest, Vogue Runway, Looklive, The Roll and Pikazo. Apple has previously said apps like Lyft, Uber, and Fandango will be compatible with Siri, along with CarPlay-specific apps.
Not all apps will work with Siri, but Apple has plans to expand the app types that can interface with the personal assistant in the future. When iOS 10 launches, the following app categories will have the option to enable Siri support: ride booking, messaging, photo search, payments, VoIP calling, and workouts.
Apple has limited SiriKit to certain kinds of apps in order to keep a tight rein on privacy, control the Siri experience, and develop Siri's understanding of language and context. Apple has promised that third-party apps are only privy to the specific data necessary to perform a requested function, keeping user information locked down.
Siri support for third-party apps is baked into iOS 10 and will be available as soon as the new operating system launches to the public in September. Apps will need to update to support the new feature, but many companies are undoubtedly planning launch day updates to be among the first to work with Siri.