Xiaomi Announces 'Redmi Note 4' in China Amid Market Share Concerns

by

Chinese mobile manufacturer Xiaomi announced a new smartphone today amid market research speculation that the Beijing-based company is struggling.

The successor to the popular Redmi Note 3, the new Note 4 has a unibody all-metal design with chamfered edges and a 5.5-inch 1080p curved-glass display.

xiaomi note 4
The handset is powered by MediaTek's Deca-Core Helio X20 SoC (clocked up to 2.1GHz) and comes in 2GB/3GB RAM and 16GB/64GB storage capacity variants, with a 13-megapixel rear camera and a 5-megapixel front-facing one. The handset has a dual SIM slot with space for an SD card up to 128GB. A fingerprint scanner is also featured on the rear.

The Redmi Note 4 comes in silver, gold, and dark grey, while pricing is RMB 899 ($135) for the 16GB model and RMB 1199 ($180) for the 64GB device.

The smartphone goes on sale tomorrow in China, at a time when suggestions are emerging that the so-called "Apple of the East" is feeling the squeeze in an increasingly punishing mobile sector.

xiaomi note 4
Between 2011 and 2015, Xiaomi managed to become the world's third largest smartphone distributor, competing with the likes of Lenovo, LG, Samsung, and Apple, but historically it has been difficult to know how many handsets Xiaomi sells because it doesn't release any data. However, global consumer technology researcher IDC recently estimated that its mobile shipments had fallen 38.4 percent in the April to June quarter of this year compared to 2015.

Information published by Counterpoint Research in April also showed the company's global market share shrinking, down more than 12 percent for Q1 this year compared to the same period last year. Xiaomi has disputed those numbers, and says that estimates from other research houses are more upbeat. In a statement given to the BBC, a Xiaomi spokesperson said:

We understand that different analyst firms have different calculation methods. There are many other third-party reports out there, including those by Strategy Analytics, Gartner and IHS that put our Q2 2016 numbers significantly above what IDC estimated, and those are much closer to our true sell-out number.

We are seeing very healthy demand, but also experiencing some challenges in the supply chain this year. We are ramping up and in June, we sold 6.94 million phones in just one month.

Two months ago, the company unveiled its first ever PC laptop, named the "Mi Notebook Air". Xiaomi has been forced to defend itself from copycat accusations in the past. Its devices have been publicly criticized for heavily borrowing design elements from Apple's iPhones and iPads and adopting marketing materials tactics similar to Apple's, leading Apple chief designer Jony Ive to call the company's antics "theft" and "lazy".

Tag: Xiaomi

Top Rated Comments

(View all)
Avatar
53 months ago

They might well copy a lot of Apple's design, but they have managed to make that 13-mp rear camera flush, with no hump!

Flush or not, I hope it's better than the 16MP shooter they had in the Redmi Note 3. It was poor quality.



http://www.manilashaker.com/xiaomi-redmi-note-3-vs-iphone-6s-comparison-camera-review-speedtest-and-benchmarks/redminote-3-vs-iphone-6s-camera-review-comparison4/

I've noticed a few smartphone makers come down in total megapixels, I hope we see some camera improvements from this approach.
Score: 5 Votes (Like | Disagree)
Avatar
53 months ago

iPhone 6: 6.9 mm thick
Xiaomi Mi5: 7.3 mm thick

Besides Jony, who is wanting the iPhone to be thinner? Almost every iPhone user said make it thicker for more battery life and no camera bump!
Score: 4 Votes (Like | Disagree)
Avatar
53 months ago

Just because they are an Apple competitor this really has nothing to do with Apple.

I could see if this had something to do with directly to Apple products or services or the company itself.

MacRumors publishes many stories that are not directly Apple related, but can be of interest to its readers as the stories are somewhat related in certain contexts. If the story doesn't interest you, you're clearly free to skip past it to read other stories that are more in tune with what you want to read.
Score: 4 Votes (Like | Disagree)
Avatar
53 months ago

They might well copy a lot of Apple's design, but they have managed to make that 13-mp rear camera flush, with no hump!

Looks a lot like the produce of an iPhone and HTC One that have mated.
Score: 3 Votes (Like | Disagree)
Avatar
53 months ago

And 'this has to do with Apple how?

They're a market competitor in China against the iPhone; that's how its related to Apple.
Score: 2 Votes (Like | Disagree)
Avatar
53 months ago
They might well copy a lot of Apple's design, but they have managed to make that 13-mp rear camera flush, with no hump!
Score: 2 Votes (Like | Disagree)

Top Stories

Here's How You Can Download iOS 14 and iPadOS 14 Around the World [It's Out]

Wednesday September 16, 2020 2:36 am PDT by
Apple's official public release of iOS 14 and iPadOS 14 dropped on Wednesday, September 16, just a day after the company released the Golden Master to third-party developers. Also set to be made available to the general public for the first time are watchOS 7 and tvOS 14. Getting Started With iOS 14 Video Click image to watch iOS 14 Getting Started While that's left a lot of developers...

When Will the iPhone 12 Launch? Here's What We Know

Wednesday September 16, 2020 6:12 am PDT by
Yesterday's "Time Flies" Apple event saw the release of the Apple Watch Series 6, Apple Watch SE, iPad 8, and iPad Air 4, but no new iPhone models. Rumors before the event strongly alleged that it would not see the unveiling of new iPhones, with many reports pointing to an October launch. The lack of new iPhone models yesterday seems to confirm that the iPhone 12 lineup will not appear...

Apple Releases iOS 14 and iPadOS 14 With Home Screen Redesign, App Library, Compact UI, Translate App, Scribble Support, App Clips, and More

Wednesday September 16, 2020 12:48 pm PDT by
Apple has released iOS 14 and iPadOS 14, the newest operating system updates designed for the iPhone and iPad. As with all of Apple's software updates, iOS 14 and iPadOS 14 can be downloaded for free. iOS 14 is available on the iPhone 6s and later, while iPadOS 14 is available on the iPad Air 2 and later. The updates are available on all eligible devices over-the-air in the Settings app. To ...

Apple Releases Safari 14 for Mac Ahead of macOS Big Sur Launch

Wednesday September 16, 2020 1:40 pm PDT by
macOS Big Sur didn't launch alongside iOS 14, iPadOS 14, tvOS 14, and watchOS 7 today, with the update coming later this fall, but Apple did release the Safari 14 update for macOS Catalina and macOS Mojave users. Safari 14 brings improved performance, customizable start pages, a Privacy Report to see which cross-site trackers are being blocked, and a new tab bar design that provides tab...

Apple Updates AirPods 2 and AirPods Pro Firmware to Version 3A283

Monday September 14, 2020 11:24 am PDT by
Apple today released new 3A283 firmware updates for the second-generation AirPods and the AirPods Pro. The second-generation AirPods are being updated from the 2D15 firmware they were previously running, while the AirPods Pros are being updated from the 2D27 firmware they had installed previously. Apple does not provide details on what's included in refreshed firmware so we don't know what's ...

iOS 14 Picture in Picture No Longer Working With YouTube's Mobile Website in Safari [Without Premium]

Friday September 18, 2020 12:21 pm PDT by
Apple in iOS 14 added Picture in Picture to the iPhone, a feature designed to let you watch a video in a small screen on your device while you continue to do other things on the phone. When Picture in Picture was working with YouTube The YouTube app doesn't support Picture in Picture, but up until yesterday there was a functional workaround that allowed videos from YouTube.com to be watched...

Hands-On With the New Apple Watch Series 6 and Apple Watch SE

Friday September 18, 2020 1:19 pm PDT by
Today's the official launch date for the Apple Watch Series 6 and the Apple Watch SE, both of which Apple announced on Tuesday. We picked up a couple of the new models and thought we'd give them a quick look for MacRumors readers thinking of ordering a new watch. Apple Watch Series 6 & Apple Watch SE Hands-On! When it comes to design, both the $399 Series 6 and the $279 SE look just like...

iOS 14.2 Beta Adds New Shazam Music Recognition Feature for Control Center

Thursday September 17, 2020 3:36 pm PDT by
Apple today released the first beta of iOS 14.2 to developers for testing purposes, and the new update introduces a Music Recognition control for the Control Center. The new feature lets you discover music playing around you and it recognizes the music playing with in apps, even when you're wearing AirPods. Songs pop up as notifications, and you can tap to listen in Apple Music....

8 Third-Party Home Screen Widgets That You Can Try Out Now on iOS 14

Wednesday August 5, 2020 12:56 pm PDT by
One of the biggest new features of iOS 14 is Home Screen widgets, which provide information from apps at a glance. The widgets can be pinned to the Home Screen in various spots and sizes, allowing for many different layouts. When the iOS 14 beta was first released in June, widgets were limited to Apple's own apps like Calendar and Weather, but several third-party developers have begun to test ...

Apple Releases watchOS 7 With New Watch Faces, Family Setup, Sleep Tracking, Handwashing Help and More

Wednesday September 16, 2020 12:47 pm PDT by
Apple today released watchOS 7, the newest version of the watchOS operating system designed to run on modern Apple Watch models. The watchOS 7 update comes after several months of beta testing. ‌watchOS 7‌ can be downloaded for free through the dedicated Apple Watch app on the iPhone by going to General > Software Update. To install the new software, the Apple Watch needs to have at...