Chinese mobile manufacturer Xiaomi announced a new smartphone today amid market research speculation that the Beijing-based company is struggling.

The successor to the popular Redmi Note 3, the new Note 4 has a unibody all-metal design with chamfered edges and a 5.5-inch 1080p curved-glass display.

xiaomi note 4
The handset is powered by MediaTek's Deca-Core Helio X20 SoC (clocked up to 2.1GHz) and comes in 2GB/3GB RAM and 16GB/64GB storage capacity variants, with a 13-megapixel rear camera and a 5-megapixel front-facing one. The handset has a dual SIM slot with space for an SD card up to 128GB. A fingerprint scanner is also featured on the rear.

The Redmi Note 4 comes in silver, gold, and dark grey, while pricing is RMB 899 ($135) for the 16GB model and RMB 1199 ($180) for the 64GB device.

The smartphone goes on sale tomorrow in China, at a time when suggestions are emerging that the so-called "Apple of the East" is feeling the squeeze in an increasingly punishing mobile sector.

xiaomi note 4
Between 2011 and 2015, Xiaomi managed to become the world's third largest smartphone distributor, competing with the likes of Lenovo, LG, Samsung, and Apple, but historically it has been difficult to know how many handsets Xiaomi sells because it doesn't release any data. However, global consumer technology researcher IDC recently estimated that its mobile shipments had fallen 38.4 percent in the April to June quarter of this year compared to 2015.

Information published by Counterpoint Research in April also showed the company's global market share shrinking, down more than 12 percent for Q1 this year compared to the same period last year. Xiaomi has disputed those numbers, and says that estimates from other research houses are more upbeat. In a statement given to the BBC, a Xiaomi spokesperson said:

We understand that different analyst firms have different calculation methods. There are many other third-party reports out there, including those by Strategy Analytics, Gartner and IHS that put our Q2 2016 numbers significantly above what IDC estimated, and those are much closer to our true sell-out number.

We are seeing very healthy demand, but also experiencing some challenges in the supply chain this year. We are ramping up and in June, we sold 6.94 million phones in just one month.

Two months ago, the company unveiled its first ever PC laptop, named the "Mi Notebook Air". Xiaomi has been forced to defend itself from copycat accusations in the past. Its devices have been publicly criticized for heavily borrowing design elements from Apple's iPhones and iPads and adopting marketing materials tactics similar to Apple's, leading Apple chief designer Jony Ive to call the company's antics "theft" and "lazy".

Tag: Xiaomi

Top Rated Comments

Keane16 Avatar
82 months ago
They might well copy a lot of Apple's design, but they have managed to make that 13-mp rear camera flush, with no hump!
Flush or not, I hope it's better than the 16MP shooter they had in the Redmi Note 3. It was poor quality.



http://www.manilashaker.com/xiaomi-redmi-note-3-vs-iphone-6s-comparison-camera-review-speedtest-and-benchmarks/redminote-3-vs-iphone-6s-camera-review-comparison4/

I've noticed a few smartphone makers come down in total megapixels, I hope we see some camera improvements from this approach.
Score: 5 Votes (Like | Disagree)
macfacts Avatar
82 months ago
iPhone 6: 6.9 mm thick
Xiaomi Mi5: 7.3 mm thick
Besides Jony, who is wanting the iPhone to be thinner? Almost every iPhone user said make it thicker for more battery life and no camera bump!
Score: 4 Votes (Like | Disagree)
SandboxGeneral Avatar
82 months ago
Just because they are an Apple competitor this really has nothing to do with Apple.

I could see if this had something to do with directly to Apple products or services or the company itself.
MacRumors publishes many stories that are not directly Apple related, but can be of interest to its readers as the stories are somewhat related in certain contexts. If the story doesn't interest you, you're clearly free to skip past it to read other stories that are more in tune with what you want to read.
Score: 4 Votes (Like | Disagree)
CarpalMac Avatar
82 months ago
They might well copy a lot of Apple's design, but they have managed to make that 13-mp rear camera flush, with no hump!
Looks a lot like the produce of an iPhone and HTC One that have mated.
Score: 3 Votes (Like | Disagree)
SandboxGeneral Avatar
82 months ago
And 'this has to do with Apple how?
They're a market competitor in China against the iPhone; that's how its related to Apple.
Score: 2 Votes (Like | Disagree)
BMcCoy Avatar
82 months ago
They might well copy a lot of Apple's design, but they have managed to make that 13-mp rear camera flush, with no hump!
Score: 2 Votes (Like | Disagree)

Popular Stories

Cyber Monday Deals Feature 2022

Best Cyber Monday Apple Deals Still Available for AirPods, Apple TV, iPad, and More

Monday November 28, 2022 5:24 am PST by
The Black Friday and Cyber Monday holiday shopping rush is drawing to a close, but there are still some good deals to be had out there. For Apple products, many of the deals you've seen since last week are still available, though some have expired. So for anyone who missed out on Black Friday deals, there's still an opportunity to get some of the year's best prices on many Apple devices. Note: ...
iPhone 14 Pro Rear Camera

iPhone 15 to Use 'State-of-the-Art' Image Sensor From Sony for Better Low-Light Performance

Monday November 28, 2022 11:00 am PST by
Apple's upcoming iPhone 15 models will be equipped with Sony's newest "state of the art" image sensors, according to a report from Nikkei. Compared to standard sensors, Sony's image sensor doubles the saturation signal in each pixel, allowing it to capture more light to cut down on underexposure and overexposure. Nikkei says that it is able to better photograph a person's face even with...
Apple Watch Ultra Oceanic Plus App

Apple Announces Oceanic+ App Now Available for Apple Watch Ultra

Monday November 28, 2022 6:11 am PST by
Apple today announced that the Oceanic+ app is available for the Apple Watch Ultra starting today. Designed by Huish Outdoors in collaboration with Apple, the app serves as a dive computer for recreational scuba diving at depths up to 40 meters/130 feet. Apple already offers a basic Depth app on the Apple Watch Ultra for viewing your current depth, maximum depth reached, water temperature,...
app store awards 2021

Apple Announces 2022 App Store Award Winners, Highlighting Best Apps of the Year

Tuesday November 29, 2022 3:10 am PST by
Apple today announced its 2022 App Store Award winners, highlighting the 16 best apps and games selected by Apple's global App Store editorial team. The top apps were chosen by Apple for their quality, innovative technology, creative design, positive cultural impact, and ability to deliver "exceptional experiences." Apple CEO Tim Cook said: This year's App Store Award winners reimagined...
rapid security response

Apple Releases Another Rapid Security Response Update for iOS 16.2 Beta Users

Monday November 28, 2022 10:16 am PST by
Apple today released a Rapid Security Response update that is available for those running the iOS 16.2 beta, marking the launch of the second RSR update since the feature was released in iOS 16. The Rapid Security Response Update is designed to provide iOS 16.2 beta users with bug fixes without the need to install a full update. The initial RSR release for iOS 16.2 beta users was a test with ...
twitter elon musk

Elon Musk Claims Apple Has 'Mostly Stopped' Offering Ads on Twitter and Is Making Moderation Demands

Monday November 28, 2022 10:42 am PST by
Apple has cut back on its Twitter advertising, according to Twitter CEO Elon Musk. In a tweet, Musk said that Apple has "mostly stopped" its Twitter ads, asking if Apple hates "free speech." Musk went on to publish a poll asking if Apple should "publish all censorship actions" taken that impact customers and he began retweeting content from companies that Apple has had moderation discussions ...
iphone 11 tesla cybertruck close up

Elon Musk Pledges to Build iPhone Rival If Apple Ousts Twitter

Tuesday November 29, 2022 2:48 am PST by
Elon Musk has pledged to offer an "alternative phone" if Apple and Google remove Twitter from their app stores, adding to long-standing rumors about an iPhone rival from Tesla. Modified iPhone 11 Pro in the style of the Tesla Cybertruck, by Caviar. Musk's remark came after being asked about the potential scenario of Twitter being removed from app stores, which could conceivably happen if the...
General Black Friday Deals 2022 Green

All the Apple Black Friday Deals You Can Still Get

Friday November 25, 2022 4:40 am PST by
Although Black Friday is now technically over, many Apple products are still seeing major discounts through the weekend as we head into Cyber Monday. In this article, you'll find every Apple device with a notable Black Friday sale that's still available. We'll be updating as prices change and new deals arrive, so be sure to keep an eye out if you don't see the sale you're looking for yet. Note:...