Xiaomi Announces 'Redmi Note 4' in China Amid Market Share Concerns

by

Chinese mobile manufacturer Xiaomi announced a new smartphone today amid market research speculation that the Beijing-based company is struggling.

The successor to the popular Redmi Note 3, the new Note 4 has a unibody all-metal design with chamfered edges and a 5.5-inch 1080p curved-glass display.

xiaomi note 4
The handset is powered by MediaTek's Deca-Core Helio X20 SoC (clocked up to 2.1GHz) and comes in 2GB/3GB RAM and 16GB/64GB storage capacity variants, with a 13-megapixel rear camera and a 5-megapixel front-facing one. The handset has a dual SIM slot with space for an SD card up to 128GB. A fingerprint scanner is also featured on the rear.

The Redmi Note 4 comes in silver, gold, and dark grey, while pricing is RMB 899 ($135) for the 16GB model and RMB 1199 ($180) for the 64GB device.

The smartphone goes on sale tomorrow in China, at a time when suggestions are emerging that the so-called "Apple of the East" is feeling the squeeze in an increasingly punishing mobile sector.

xiaomi note 4
Between 2011 and 2015, Xiaomi managed to become the world's third largest smartphone distributor, competing with the likes of Lenovo, LG, Samsung, and Apple, but historically it has been difficult to know how many handsets Xiaomi sells because it doesn't release any data. However, global consumer technology researcher IDC recently estimated that its mobile shipments had fallen 38.4 percent in the April to June quarter of this year compared to 2015.

Information published by Counterpoint Research in April also showed the company's global market share shrinking, down more than 12 percent for Q1 this year compared to the same period last year. Xiaomi has disputed those numbers, and says that estimates from other research houses are more upbeat. In a statement given to the BBC, a Xiaomi spokesperson said:

We understand that different analyst firms have different calculation methods. There are many other third-party reports out there, including those by Strategy Analytics, Gartner and IHS that put our Q2 2016 numbers significantly above what IDC estimated, and those are much closer to our true sell-out number.

We are seeing very healthy demand, but also experiencing some challenges in the supply chain this year. We are ramping up and in June, we sold 6.94 million phones in just one month.

Two months ago, the company unveiled its first ever PC laptop, named the "Mi Notebook Air". Xiaomi has been forced to defend itself from copycat accusations in the past. Its devices have been publicly criticized for heavily borrowing design elements from Apple's iPhones and iPads and adopting marketing materials tactics similar to Apple's, leading Apple chief designer Jony Ive to call the company's antics "theft" and "lazy".

Tag: Xiaomi

Top Rated Comments

(View all)
Avatar
49 months ago

They might well copy a lot of Apple's design, but they have managed to make that 13-mp rear camera flush, with no hump!

Flush or not, I hope it's better than the 16MP shooter they had in the Redmi Note 3. It was poor quality.



http://www.manilashaker.com/xiaomi-redmi-note-3-vs-iphone-6s-comparison-camera-review-speedtest-and-benchmarks/redminote-3-vs-iphone-6s-camera-review-comparison4/

I've noticed a few smartphone makers come down in total megapixels, I hope we see some camera improvements from this approach.
Score: 5 Votes (Like | Disagree)
Avatar
49 months ago

iPhone 6: 6.9 mm thick
Xiaomi Mi5: 7.3 mm thick

Besides Jony, who is wanting the iPhone to be thinner? Almost every iPhone user said make it thicker for more battery life and no camera bump!
Score: 4 Votes (Like | Disagree)
Avatar
49 months ago

Just because they are an Apple competitor this really has nothing to do with Apple.

I could see if this had something to do with directly to Apple products or services or the company itself.

MacRumors publishes many stories that are not directly Apple related, but can be of interest to its readers as the stories are somewhat related in certain contexts. If the story doesn't interest you, you're clearly free to skip past it to read other stories that are more in tune with what you want to read.
Score: 4 Votes (Like | Disagree)
Avatar
49 months ago

They might well copy a lot of Apple's design, but they have managed to make that 13-mp rear camera flush, with no hump!

Looks a lot like the produce of an iPhone and HTC One that have mated.
Score: 3 Votes (Like | Disagree)
Avatar
49 months ago

And 'this has to do with Apple how?

They're a market competitor in China against the iPhone; that's how its related to Apple.
Score: 2 Votes (Like | Disagree)
Avatar
49 months ago
They might well copy a lot of Apple's design, but they have managed to make that 13-mp rear camera flush, with no hump!
Score: 2 Votes (Like | Disagree)

Top Stories

Leaker: Apple to Stick With Lightning Over USB-C for 'iPhone 12' Before Going Port-Less Next Year

Tuesday May 26, 2020 2:31 am PDT by
Apple will use a Lightning port instead of USB-C in the upcoming "iPhone 12," but it will be the last major series of Apple's flagship phones to do so, with models set to combine wireless charging and a port-less Smart Connector system for data transfer and syncing in the iPhone "13 series" next year. The above claim comes from occasional Apple leaker and Twitter user "Fudge" (@choco_bit),...

Apple Releases macOS Catalina 10.15.5 With Battery Health Management Features, Fix for Finder Freezing

Tuesday May 26, 2020 1:59 pm PDT by
Apple today released macOS Catalina 10.15.5, the fifth update to the macOS Catalina operating system that was released in October 2019. macOS Catalina 10.15.5 comes two months after the launch of macOS Catalina 10.15.4, which introduced Screen Time Communication Limits. macOS Catalina 10.15.5 is a free update that can be downloaded from the Mac App Store using the Update feature in the...

16-Inch MacBook Pro, iPad Pro, and iMac Pro With Mini-LED Displays Again Rumored to Launch in 2021

Tuesday May 26, 2020 5:30 am PDT by
Apple plans to release several higher-end devices with Mini-LED displays in 2021, including a new 12.9-inch iPad Pro in the first quarter, a new 16-inch MacBook Pro in the second quarter, and a new 27-inch iMac in the second half of the year, according to Jeff Pu, an analyst at Chinese research firm GF Securities. This timeframe lines up with one shared by analyst Ming-Chi Kuo, who recently...

Leaker Shares Details on 'iPhone 13' Camera

Wednesday May 27, 2020 4:27 pm PDT by
The next-generation iPhone 12 lineup coming in fall 2020 isn't out yet, but Fudge (@choco_bit), a leaker who sometimes shares information on upcoming Apple devices, today offered up details on what Apple has in store for the 2021 iPhone 13's camera setup. A simple design drawing depicts a device with a four camera array, which Fudge claims will have the following features: 64-megapixel...

Jailbreak Tool 'unc0ver' 5.0 Released With iOS 13.5 Compatibility

Sunday May 24, 2020 3:06 pm PDT by
The team behind the "unc0ver" jailbreaking tool for iOS has released version 5.0.0 of its software that claims to have the ability to jailbreak "every signed iOS version on every device" using a zero-day kernel vulnerability by Pwn20wnd, a renowned iOS hacker. The announcement comes just days after it was announced that the tool would soon launch. The unc0ver website highlights how the tool...

Apple Making It Harder to Avoid Nagging macOS Update Notifications

Thursday May 28, 2020 8:13 am PDT by
With the release of macOS Catalina 10.15.5 and related security updates for macOS Mojave and High Sierra earlier this week, Apple is making it more difficult for users to ignore available software updates and remain on their current operating system versions. Included in the release notes for macOS Catalina 10.15.5 is the following:- Major new releases of macOS are no longer hidden when...

HBO Max Now Available on Apple TV and iOS Devices

Wednesday May 27, 2020 2:42 am PDT by
HBO Max launched today, and is now available on Apple TV, iPhone, and iPad. WarnerMedia's new streaming service, which replaces HBO Now, combines HBO content with shows and films from Warner Bros and Turner TV. The service is available as a native app on the ‌Apple TV‌ HD and ‌Apple TV‌ 4K, but second and third-generation ‌Apple TV‌ owners will need to AirPlay HBO Max content...

First App Using Apple and Google's Exposure Notification API Launches in Switzerland

Tuesday May 26, 2020 3:02 pm PDT by
The first app that takes advantage of the Exposure Notification API developed by Apple and Google has launched in Switzerland, according to a report from the BBC. A team of app developers working on contact tracing app called SwissCovid have rolled out the app in a beta capacity for members of the Swiss army, hospital workers, and civil servants. After the app is tested and approved by MPs,...

Anker Launches $100 24K Gold-Plated USB-C to Lightning Cable

Wednesday May 27, 2020 12:47 pm PDT by
Anker, a brand normally known for its well-made, affordable accessories for Apple devices, has debuted a new $100 24K gold-plated USB-C to Lightning cable. According to Anker, the cable, which is in the PowerLine+ III family, features a "Special Edition Gold Design" that's "bold yet elegant" with the aforementioned gold-plated cable heads and matching braided gold and black cable. The...

Apple Reissuing Numerous iOS App Updates, Potentially Related to Recent 'This App is No Longer Shared' Bug

Sunday May 24, 2020 9:13 pm PDT by
Over the past few hours, a number of MacRumors readers have reported seeing dozens or even hundreds of pending app updates showing in the App Store on their iOS devices, including for many apps that were already recently updated by the users. In many cases, the dates listed on these new app updates extend back as far as ten days. Apple has not shared any information as to why updates for...