Apple Inks Apple Music Deal With Cash Money Records [Update: Documentary in the Works]

Apple has signed some kind of music agreement with Cash Money Records and its co-founder rapper Birdman, marking its first exclusivity deal with a full record label instead of individual artists, reports MusicBusinessWorldwide.

Apple Music head of content Larry Jackson and Birdman himself both confirmed the deal through Instagram posts, with Jackson calling Birdman a "tough negotiator." Details on the deal were not provided, so it is unclear what exactly it might entail.

cashmoneyrecordsapplemusic
Cash Money Records represents popular, well-known artists that include Drake, Young Money, Lil Wayne, and Nicki Minaj, suggesting the deal could result in future agreements that will see content from artists signed under Cash Money Records available exclusively on Apple Music. MusicBusinessWorldwide speculates that the deal could involve exclusive releases or co-created content.

Apple may well have stumped up a big cheque to make it happen, potentially alongside some promotional guarantees regarding both iTunes and Apple Music itself.

One possible option: Apple paid out a weighty advance to Cash Money, at least some of which will be recouped from the label's future Apple Music/iTunes income.

Another: the two parties are co-creating content, whether music or video, which will remain exclusive to Apple.

Apple has worked with closely with Cash Money Records artist Drake in the past, and his latest album, "Views," was an Apple Music exclusive for a week when it launched in April. Drake also appeared at the Worldwide Developers Conference where Apple Music was introduced, and Apple produced the music video for "Energy" using its in-house production team.

Apple executives see exclusive and original content as a way to drive subscribers to Apple Music and they have worked hard to establish deals with artists like Britney Spears, Taylor Swift, and Katy Perry over the course of the last few months. Since its launch in June of 2015, Apple Music has seen steady growth, and as of June 2016, the service has more than 15 million paying subscribers.

Update: According to Bloomberg, Apple's deal with Cash Money Records was about a future documentary rather than exclusivity agreements. Apple and Cash Money Records will team up to make a documentary, which will likely be used to promote Apple Music.

Details on what the documentary might be about are not yet available.

Top Rated Comments

(View all)
Avatar
55 months ago
There is absolutely nothing beneficial for the consumer with exclusive deals. Nothing.
Score: 34 Votes (Like | Disagree)
Avatar
55 months ago

Good I'll stick with Spotify then I won't have to listen to that garbage.

I forgot that Apple Music has been forcing me to listen to music I dislike. That feature has totally flown under the radar. I better switch to Spotify (I'll purchase a subscription through IAP). :rolleyes:
Score: 22 Votes (Like | Disagree)
Avatar
55 months ago
Good I'll stick with Spotify then I won't have to listen to that garbage.
Score: 15 Votes (Like | Disagree)
Avatar
55 months ago
Does Apple do deals with anyone besides rappers? And before anyone screams racist, check my avatar.
Score: 10 Votes (Like | Disagree)
Avatar
55 months ago
Put some respeck on Eddy's name
Score: 8 Votes (Like | Disagree)
Avatar
55 months ago

Good I'll stick with Spotify then I won't have to listen to that garbage.

Sounds about right for someone living in South Dakota.
Score: 8 Votes (Like | Disagree)

Top Stories

iPhone 12 Pro in Graphite and iPhone 12 in Blue Shown Off in Unboxing Videos

Monday October 19, 2020 8:20 am PDT by
While the iPhone 12 Pro does not launch until Friday, we now have an early unboxing video of the device courtesy of Twitter account DuanRui, providing a closer look at the shiny new flat-edge design and sleek Graphite color option. Ben Geskin re-uploaded the unboxing video to YouTube, which we've embedded below: Geskin has also uploaded an unboxing video of the iPhone 12 in Blue: ...

Kuo: iPhone 12 Pro Demand Higher Than Expected

Sunday October 18, 2020 10:39 pm PDT by
TF International Securities analyst Ming-Chi Kuo released a research note this morning detailing what he's seen with the volume of iPhone 12 and iPhone 12 Pro pre-orders in the first weekend of sales. Kuo had previously indicated that Apple's estimated shipment allocations for the new iPhone models placed the iPhone 12 at the top with 40-45% of inventory allocation (up from 15-20%). However, ...

New Photos Offer Better Look at iPhone 12 Color Options

Tuesday October 20, 2020 2:34 am PDT by
As we wait for the iPhone 12 review embargo to lift later today, more pictures are circulating of the devices in real-world lighting conditions, providing a better look at the different colors available. Leaker DuanRui has shared images on Twitter of the iPhone 12 in white, black, blue, green, and (PRODUCT)RED. The black and white colors are similar to the iPhone 11 colors, but the other...

Hands-On With Apple's MagSafe Charger for iPhone 12

Monday October 19, 2020 11:54 am PDT by
Alongside the new iPhone 12 models, Apple introduced a MagSafe charger that attaches to the back of the iPhones using magnets embedded both in the charger and in the iPhone. It allows for speedier charging and paves the way for a portless iPhone in the future. MagSafe chargers are shipping out and are in some Apple retail locations now, and we picked one up to check it out. Subscribe to the ...

Some Apple Watch SE Owners Experiencing Issues With Overheating [Updated]

Monday October 19, 2020 11:38 am PDT by
There may be an issue with the new Apple Watch SE, which some users have found is overheating after a few hours of usage. Several Apple Watch SE owners in South Korea have run into problems, as noted in a Reddit post chronicling the complaints. There have been six reports from Apple Watch SE owners in South Korea who have had their Apple Watches get hot and malfunction, with a yellow spot...

Apple's New MagSafe Charger and Cases Begin Arriving to Customers

Saturday October 17, 2020 10:10 am PDT by
Apple's new MagSafe charger and cases have begun arriving to some customers earlier than expected, and images of the accessories have started to surface on Twitter. The photos provide a first look at the products in real-world use. As of writing, some MagSafe cases are also available for pickup at select Apple Stores in countries like the United States, Canada, and Germany. Filip...

Apple Releases iPadOS and iOS 14.1 With Multiple Bug Fixes Ahead of iPhone 12 Launch

Tuesday October 20, 2020 10:06 am PDT by
Apple today released iOS and iPadOS 14.1, the first major updates to the iOS and iPadOS 14 operating system updates that were released in September. iOS and iPadOS 14.1 come a week after Apple released the golden master versions of the updates to developers. The iOS 14.1 update can be downloaded for free and it is available on all eligible devices over-the-air in the Settings app. To access...

Watch: iPhone 12 and iPhone 12 Pro Unboxing Videos and First Impressions

Tuesday October 20, 2020 6:05 am PDT by
Apple's embargo has lifted for iPhone 12 and iPhone 12 Pro reviews. In addition to our detailed review roundups for each device, we've rounded up over a dozen unboxing videos and first impressions below. iPhone 12 in Blue on left and iPhone 12 Pro in Pacific Blue on right via Engadget Key new features of the iPhone 12 and iPhone 12 Pro include a flat-edge design, 5G support, a much faster A14 ...

Apple Plans to Enable 5G in Dual SIM Mode With Software Update Later This Year

Monday October 19, 2020 9:20 am PDT by
iPhone XS models and newer feature both a physical SIM slot and a digital eSIM, allowing for a feature known as dual SIM, dual standby. This means you can have two lines of service on one iPhone, which is useful for purchasing data-only plans while traveling abroad or having personal and business lines on a single iPhone. 5G will not be available in Dual SIM mode on the iPhone 12 and iPhone...

Brazilian Certifications Suggest iPhone 12 Mini Features 2,227mAh Battery and iPhone 12 Has 2,815mAh Battery

Friday October 16, 2020 1:08 pm PDT by
Apple's iPhone mini has the shortest battery life out of all the iPhones in the iPhone 12 lineup due to its small size, but Apple has not provided public information about the battery's capacity. A regulatory filing from Brazil, however, suggests the iPhone 12 mini has a battery capacity of 2,227mAh. The same regulatory information says the iPhone 12 features a 2,815mAh battery, which is...