Early Apple Pay Reception Tepid Outside of United States

Apple-PayApple Pay is seeing a lukewarm reception in many countries outside of the United States and is making just a "small dent" in the global payments market, according to a new report from Reuters.

In 2015, Apple Pay usage totaled $10.9 billion, most of which came from the United States. That figure is perhaps unsurprising as Apple Pay has been available in the United States since 2014 and only began rolling out to additional countries in 2015. Apple Pay is now available in the United States, the UK, China, Canada, Australia, and Singapore.

Though Apple Pay is in the early stages of adoption outside of the United States, it seems to be struggling to gain a foothold in the countries where it's now available. In China, Apple Pay has to compete with established payment services Alibaba and Tencent, and according to research conducted by Reuters, Chinese users have complained that using Apple Pay is not as seamless as WeChat, Tencent's payment service.

In Britain and Australia, contactless payment cards are in wide use, so iPhone users need to go to the trouble of adding their cards to Apple Pay. Juniper Research analyst Windsor Holden told Reuters that the prevalence of contactless cards makes it more difficult to persuade people to adopt Apple Pay.

"You have over 86 million contactless cards in circulation, you have to persuade Britons to register their cards to the (Apple Pay) service when they can already use them to make a contactless payment," Holden said

Bendigo Bank in Australia says it is experiencing "some unforeseen technical issues" accepting Apple Pay payments at select merchant terminals, something Apple Pay vice president Jennifer Bailey told Reuters was "not representative" of the Apple Pay experience.

Apple Vice President Jennifer Bailey said such experiences were premature and not representative. "Like any set of major technology changes, it takes time," she said. "We want to move as quickly as possible, we push it as quickly as possible."

In addition to a lukewarm reception in the countries where it is available, Apple Pay is seeing a slow global rollout due to the need to negotiate transaction fees with multiple partners. Apple makes approximately 15 cents for every $100 spent in the United States, but has had to negotiate lower fees in some countries. Apple has also faced resistance in locations like Australia, Canada, and the UK because banks in these countries are building their own competing payment products.

Apple Pay hasn't yet caught on globally, but Apple is "working rapidly" to expand Apple Pay to additional locations in Asia and Europe. Apple Pay is expected to debut in Hong Kong in the near future through a partnership with American Express, which will also bring the payments service to Spain later this year. Rumors and leaked documents also point towards negotiations to bring Apple Pay to France, Brazil, and Japan in the not-too-distant future.

In a recent interview with TechCrunch, Bailey said Apple considers a number of factors when deciding where to deploy Apple Pay, including the size of the Apple product market, credit and debit card penetration, and existing contactless payment coverage.

Related Roundup: Apple Pay

Top Rated Comments

leon44 Avatar
81 months ago
This contradicts what I've seen in the UK. I've been really impressed by how quickly Apple Pay is taking off here, helped by the fact it's accepted almost everywhere.
Score: 25 Votes (Like | Disagree)
djbuddha Avatar
81 months ago
The Canadian part of this report is extremely skewed as 3 of the 5 major banks signed on around 2 weeks ago ... And the others (and arguably the most popular) signed on THIS MORNING.
Score: 18 Votes (Like | Disagree)
blankspace Avatar
81 months ago
This article is ridiculous ... Most of the countries outside of the US has only just seen adoption in the last couple of weeks.

Canada literally didn't officially support it until 2 weeks ago and the 3 major banks signed this morning....

This is a classic bait title and has zero grounds of truth. Canada twitter lit up this morning in celebration of apple pay.
Score: 15 Votes (Like | Disagree)
Stridder44 Avatar
81 months ago
I stopped using Apple Pay months ago, simply because the TouchID is so damn unreliable.

It took me longer to finagle the stupid thing to read my fingerprint than the time it takes to pull out my credit card and even use the chip reader thing.
Sounds like you may have a broken TouchID sensor? Or maybe when you set up your finger/thumb print, you did it at a weird angel? I've been using TouchID and Apple Pay on an iPhone 6 (not S) since day 1 at a variety of stores/locations all across the U.S. and can only think of 1 time I had an issue. Unless you're just complaining to complain, which is staggering on this forum nowadays. What the heck happened? I know it's only gotten worse over the years, but good lord.
Score: 13 Votes (Like | Disagree)
Keirasplace Avatar
81 months ago
This "news" is beyond trash, most countries had a very limited roll out until very recently.
Mac Rumor should be embarrassed to run this thing.
Score: 12 Votes (Like | Disagree)
DavidTheExpert Avatar
81 months ago
I stopped using Apple Pay months ago, simply because the TouchID is so damn unreliable.

It took me longer to finagle the stupid thing to read my fingerprint than the time it takes to pull out my credit card and even use the chip reader thing.
Score: 8 Votes (Like | Disagree)

Popular Stories

airpods pro black background

AirPods Pro 2: Five New Features and Improvements to Expect

Sunday August 14, 2022 3:28 pm PDT by
Apple's second-generation AirPods Pro are finally nearing launch, with a release expected later this year. If you are considering upgrading to the new AirPods Pro once they are released, keep reading for a list of five new features to expect. In addition to all-new features, the second-generation AirPods Pro will likely adopt some features added to the standard AirPods last year. H2 Chip ...
iPhone 14 Dummies 1 Feature

Everything Rumored for Apple's September Event: iPhone 14, Apple Watch Pro and More

Friday August 12, 2022 2:34 pm PDT by
There's just about a month to go until Apple holds its annual September event focusing on new iPhone and Apple Watch models. We thought we'd take a quick look at everything that's rumored for Apple's September event to give MacRumors readers a rundown on what to expect when the first fall event rolls around. iPhone 14 The iPhone 14 can probably be described more as an "iPhone 13S" because...
10th Generation iPad Render

10th-Generation iPad With Major Design Changes Reportedly in Production Ahead of September Launch

Monday August 15, 2022 8:02 pm PDT by
Apple's rumored 10th-generation iPad is currently in production and will feature "major" design changes, according to a report from Taiwanese website DigiTimes. A mockup of the potential 10th-generation iPad design by Renders By Shailesh The report did not provide any specific details about the 10th-generation iPad's new design, but rumors suggest the device will feature a larger 10.5-inch...
ios 16 lock screen feature2

Apple Seeds Sixth Betas of iOS 16 and iPadOS 16 to Developers [Update: Public Beta Available]

Monday August 15, 2022 10:04 am PDT by
Apple today seeded the sixth betas of upcoming iOS 16 and iPadOS 16 updates to developers for testing purposes, with the updates coming a week after Apple released the fifth developer betas. Registered developers can download the iOS and iPadOS 16 profiles from the Apple Developer Center, and once installed, the betas will be available over the air. iOS 16 introduces a revamped Lock...
apple watch se

Apple Watch SE vs. Apple Watch Series 8: New Features to Expect If You've Waited to Upgrade

Monday August 15, 2022 2:44 am PDT by
The Apple Watch SE was announced in September 2020 and has been a popular Apple Watch model for customers looking for their first smartwatch or an affordable Apple Watch. Apple Watch SE customers may be wondering, however, what's in store for them with the upcoming Apple Watch Series 8 and what new features they can expect. Continue reading to find out. Apple Watch SE vs. Apple Watch Series ...
odyssey ark 1

Samsung Launches $3,500 'Odyssey Ark' 55-Inch Curved Gaming Display

Monday August 15, 2022 7:15 am PDT by
Samsung today announced the launch of the Odyssey Ark, which the company says is the world's first 55-inch 4K curved display with a 165Hz refresh rate for improved gaming performance. Samsung first previewed the monitor at CES, but it is now available to order. Subscribe to the MacRumors YouTube channel for more videos. Priced at $3,500, the Samsung Odyssey Ark features mini-LED technology...
top stories 13aug2022

Top Stories: New Battery Percentage Icon in iOS 16, USB-C AirPods Rumor, and More

Saturday August 13, 2022 6:00 am PDT by
This week brought some shocking news for iOS 16 beta testers, with Apple bringing back the iPhone battery percentage to the status bar after a number of years. Other news and rumors this week included word that Apple has started recording portions of its media event planned for next month to introduce the iPhone 14 and Apple Watch Series 8, claims about iPhone 14 Pro pricing and Apple's...