Apple Debuts Two New iPhone 6s Ads Highlighting Touch ID and 4K Video

Apple today uploaded two new iPhone 6s ads to its YouTube channel, highlighting built-in features including Touch ID and the video taking capabilities of the iPhone 6s, including 4K video capture.

The first video, "Fingerprint," focuses on all of the things that can be done with Touch ID beyond unlocking a device, including opening passcode protected apps, checking into flights, signing documents, making purchases with Apple Pay, and starting cars.

With Touch ID on iPhone 6s, your fingerprint does way more than just unlock your phone.

The second video, "Onions," features the 4K video capturing functionality included in the iPhone 6s. In the hyperbolic and humorous video, a child captures her mother cutting onions, which goes viral because of its impressive quality.

4K video on iPhone 6s makes whatever you shoot look amazing. Even onions.

Unlike other recent iPhone 6s ads Apple has uploaded, these new videos focus on features and do not feature celebrities, aside from a cameo from Neil Patrick Harris in "Onions." Apple's most recent iPhone 6s spots have covered features like hands-free Hey Siri functionality, the photo taking abilities of the device, and Live Photos.

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Top Rated Comments

trifid Avatar
107 months ago
Wait, Apple is advertising 4K video recording in the ads as an appealing feature aimed at the mainstream consumer? How in the world is this consistent with their 16GB mainstream iPhone which is a joke for 4K?
Score: 34 Votes (Like | Disagree)
nt5672 Avatar
107 months ago
Apple TV won't do 4K so why have it on your phone.
Score: 32 Votes (Like | Disagree)
MartinAppleGuy Avatar
107 months ago
The onion video was really good!

Also Neil Patrick Harris so win win lol
Score: 17 Votes (Like | Disagree)
bgraham Avatar
107 months ago
Apple advertising two features that are standard on every flagship I see.
Score: 13 Votes (Like | Disagree)
eoblaed Avatar
107 months ago
Commercial about 4K video
Released in 1080p

o_O
Score: 13 Votes (Like | Disagree)
trifid Avatar
107 months ago
If you plan on shooting a lot of 4K video, Apple has a memory upgrade available. if you don't, or don't have a lot of music/apps, the base 16GB phone works fine.

Options are nice. Pick the device that suits your needs.
So the millions of 16gb users that watch this ad and discover/try the cool 4k video will now realize their 16gb is obscenely planned for obsolescence and will have to sell their phone, shell out $800 for new one, and waste $200-300 in the process. Brilliant, awesome job Apple for milking the userbase with planned obsolescence, investors rejoyce.

Oh and btw, the rest of the industry has already moved to 32gb, while Apple still keeps 16gb for 9 years (since 2007), even though it costs $5 to make 32gb default. But keep advertising 4k video and milking the userbase, surely Apple will be able to increase profit margins from 40% to 41% this year :)
Score: 12 Votes (Like | Disagree)