Apple Debuts Two New iPhone 6s Ads Highlighting Touch ID and 4K Video

Apple today uploaded two new iPhone 6s ads to its YouTube channel, highlighting built-in features including Touch ID and the video taking capabilities of the iPhone 6s, including 4K video capture.

The first video, "Fingerprint," focuses on all of the things that can be done with Touch ID beyond unlocking a device, including opening passcode protected apps, checking into flights, signing documents, making purchases with Apple Pay, and starting cars.

With Touch ID on iPhone 6s, your fingerprint does way more than just unlock your phone.

The second video, "Onions," features the 4K video capturing functionality included in the iPhone 6s. In the hyperbolic and humorous video, a child captures her mother cutting onions, which goes viral because of its impressive quality.

4K video on iPhone 6s makes whatever you shoot look amazing. Even onions.

Unlike other recent iPhone 6s ads Apple has uploaded, these new videos focus on features and do not feature celebrities, aside from a cameo from Neil Patrick Harris in "Onions." Apple's most recent iPhone 6s spots have covered features like hands-free Hey Siri functionality, the photo taking abilities of the device, and Live Photos.

Top Rated Comments

(View all)
Avatar
59 months ago
Wait, Apple is advertising 4K video recording in the ads as an appealing feature aimed at the mainstream consumer? How in the world is this consistent with their 16GB mainstream iPhone which is a joke for 4K?
Score: 34 Votes (Like | Disagree)
Avatar
59 months ago
Apple TV won't do 4K so why have it on your phone.
Score: 32 Votes (Like | Disagree)
Avatar
59 months ago
The onion video was really good!

Also Neil Patrick Harris so win win lol
Score: 17 Votes (Like | Disagree)
Avatar
59 months ago
Apple advertising two features that are standard on every flagship I see.
Score: 13 Votes (Like | Disagree)
Avatar
59 months ago
Commercial about 4K video
Released in 1080p

o_O
Score: 13 Votes (Like | Disagree)
Avatar
59 months ago

If you plan on shooting a lot of 4K video, Apple has a memory upgrade available. if you don't, or don't have a lot of music/apps, the base 16GB phone works fine.

Options are nice. Pick the device that suits your needs.

So the millions of 16gb users that watch this ad and discover/try the cool 4k video will now realize their 16gb is obscenely planned for obsolescence and will have to sell their phone, shell out $800 for new one, and waste $200-300 in the process. Brilliant, awesome job Apple for milking the userbase with planned obsolescence, investors rejoyce.

Oh and btw, the rest of the industry has already moved to 32gb, while Apple still keeps 16gb for 9 years (since 2007), even though it costs $5 to make 32gb default. But keep advertising 4k video and milking the userbase, surely Apple will be able to increase profit margins from 40% to 41% this year :)
Score: 12 Votes (Like | Disagree)

Top Stories

Early iPhone 12 Tests Show Ceramic Shield is Stronger and More Scratch Resistant Than iPhone 11 Glass

Friday October 23, 2020 1:21 pm PDT by
Apple's new iPhone 12 models are protected by a Ceramic Shield cover glass that has nano-ceramic crystals infused right into the glass to improve durability. According to Apple, Ceramic Shield offers four times better drop protection than the glass used for the iPhone 11 models. YouTube channel MobileReviewsEh conducted some tests on the iPhone 12 using a force meter to compare its performance ...

First Impressions From New iPhone 12 and 12 Pro Owners

Thursday October 22, 2020 4:20 pm PDT by
It's already Friday, October 23, in Australia and New Zealand, which means some customers who purchased an iPhone 12 or 12 Pro already have their new devices in hand. We've seen dozens of reviews of the iPhone 12 and iPhone 12 Pro from media sites, but now first impressions from regular Apple customers are available. Image via MacRumors reader Boardiesboi New iPhone 12 and 12 Pro owners are...

iPhone 12 Pro Allows You to Measure Someone's Height Instantly Using LiDAR Scanner

Saturday October 24, 2020 11:12 am PDT by
iPhone 12 Pro models feature a new LiDAR Scanner for enhanced augmented reality experiences, but the sensor also enables another unique feature: the ability to measure a person's height instantly using the Measure app. You can even measure the seated height of a person in a chair, according to Apple. When the Measure app detects a person in the viewfinder, it automatically measures their...

Apple VP Kaiann Drance Interview Addresses Battery Life, MagSafe, and Power Adapter Concerns

Friday October 23, 2020 3:37 am PDT by
Apple's Vice President of iPhone Marketing, Kaiann Drance, has provided a new interview to Rich DeMuro on the Rich on Tech Podcast, to discuss the iPhone 12 and iPhone 12 Pro. Although much of the interview repeated points from Apple's "Hi, Speed" event, there were a number of interesting tidbits regarding the affect of 5G on battery life, MagSafe concerns, and the lack of a power adapter in...

iPhone 11 Pro Outlasts iPhone 12 and 12 Pro in Extensive Battery Life Test

Friday October 23, 2020 8:36 am PDT by
Arun Maini today shared a new side-by-side iPhone battery life video test on his YouTube channel Mrwhosetheboss, timing how long the new iPhone 12 and iPhone 12 Pro models last on a single charge compared to older models, with equal brightness, settings, battery health, and usage. All of the devices are running iOS 14 without a SIM card inserted. In the test, the iPhone 11 Pro outlasted both ...

Apple Distributing New Heated Display Removal Machine for iPhone 12 Repairs

Thursday October 22, 2020 6:20 pm PDT by
Apple is providing Genius Bars and Apple Authorized Service Providers with a new heated display removal fixture for iPhone 12 and iPhone 12 Pro repairs, according to information obtained by MacRumors from a reliable source. To open iPhone 12 models, technicians will be required to slide the device into a specialized tray, and then place the tray into the high-temperature fixture for two...

Apple Warns MagSafe Charger Can Leave Circular Imprints on Leather Cases

Friday October 23, 2020 3:23 pm PDT by
If you keep your iPhone in a leather case while charging with Apple's new MagSafe Charger, the case might show circular imprints from contact with the accessory, according to a new Apple support document published today. Apple's leather cases for the iPhone 12 and iPhone 12 Pro are not available until November 6, but a MacRumors reader has already shared a photo of a circular imprint on...

MagSafe Charger Teardown Reveals Simple Design With Magnets and Charging Coil Encircling a Small Circuit Board

Friday October 23, 2020 7:50 am PDT by
iFixit has today shared a teardown of Apple's new MagSafe charger for the iPhone 12 and iPhone 12 Pro. An X-ray of the MagSafe charger courtesy of Creative Electron reveals the internal charging coil surrounded by a circular arrangement of magnets within the puck. The only seam that iFixit was able to leverage to open the device was where the white rubber circle meets the metal rim,...

PSA: Non-iPhone 12 Models Charge Super Slowly With MagSafe Charger

Friday October 23, 2020 4:11 pm PDT by
Alongside the iPhone 12 models, Apple introduced a new $39 MagSafe Charger that's meant to work with the magnets in the iPhone 12 Pro models to charge them up at a maximum of 15W. The MagSafe Charger is technically able to be used with older iPhones, but it's not a good idea because the charging with non-iPhone 12 devices is so slow. We did two tests with the iPhone XS Max, draining the...

New Photos Offer Better Look at iPhone 12 Color Options

Tuesday October 20, 2020 2:34 am PDT by
As we wait for the iPhone 12 review embargo to lift later today, more pictures are circulating of the devices in real-world lighting conditions, providing a better look at the different colors available. Leaker DuanRui has shared images on Twitter of the iPhone 12 in white, black, blue, green, and (PRODUCT)RED. The black and white colors are similar to the iPhone 11 colors, but the other...