Apple officially opened one of its first Jony Ive-inspired "next-generation" retail stores in the U.S. over the weekend.

The new-look store is located at the Shops of Saddle Creek South in Germantown, a suburb of Memphis, Tennessee, and shows off some of the new design elements, as shown in photos provided to AppleInsider.

Memphis Apple Store
The store is described as having a high-flung ceiling lined with light panels and spotlights, which illuminate product display tables that have been arranged to maximize floorspace and achieve a sense of openness.

Memphis Apple Store
The wooden tables have been redesigned by Ive and now contain motion sensors that operate a flip-up panel concealing power outlets and ports.

Memphis Apple Store
New wooden accessory display installations adorn the walls, and feature a headphone tryout area along with shelves for speakers, docks and other products.

Apple Store screen
Undoubtedly the biggest new addition though is a gigantic 37-foot display screen opposite the store's all-glass frontage. The high-resolution array is encased in a black housing and fills almost the entire wall with its edge-to-edge display.

Plans for the next-generation Memphis store were revealed in an August 2015 building permit application.

In February 2015, The New Yorker ran a profile of Jony Ive which included details of the collaboration between Ive and retail chief Angela Ahrendts in coming up with the redesign, which is slowly being introduced in the company's latest stores.

In December, 60 Minutes viewers got a peek at Apple's next-generation design when correspondent Charlie Rose spoke to Ahrendts in a mock store located in an unmarked warehouse off Apple's Cupertino headquarters.

Top Rated Comments

Nozuka Avatar
105 months ago
Why is that display so thick and protruding from the wall? It looks like an insane TV in someone's living room! Gross.
why is your text so thick and protruding from the wall?
Score: 27 Votes (Like | Disagree)
Sirious Avatar
105 months ago
Actually looks quite good. I'm a big fan of simplicity.

Can't wait for it to get thinner through the years.
Score: 12 Votes (Like | Disagree)
Bentron Avatar
105 months ago
('https://www.macrumors.com/2016/03/29/next-generation-apple-store-opens-in-memphis/')






Undoubtedly the biggest new addition though is a gigantic 37-foot display screen opposite the store's all-glass frontage. The high-resolution array is encased in a black housing and fills almost the entire wall with its edge-to-edge display.

So we should expect a 37-Foot iPhone any time now...
Score: 11 Votes (Like | Disagree)
DMVillain Avatar
105 months ago
All that bezel at the top? Yeah Ive designed this.
Score: 9 Votes (Like | Disagree)
Carmenia83 Avatar
105 months ago
Edit: Macrumors corrected their headline and article. It originally said "First US Next-Generation Apple Store Opens In Memphis."

Here's the cached Apple News link: https://apple.news/ACIyjEwvLNDKY-UwX-dFReA

Original post:

The first redesigned US store was actually the one in Buffalo NY on March 19.

http://www.apple.com/retail/waldengalleria/
Albany, NY opened in February. I think there were a couple before that too.
http://m.timesunion.com/news/article/Apple-opens-redesigned-store-at-Crossgates-6857918.php#photo-9467209
Score: 6 Votes (Like | Disagree)
smacrumon Avatar
105 months ago
Why is that display so thick and protruding from the wall? It looks like an insane TV in someone's living room! Gross.
The rest of the store looks quite neat however.
Score: 5 Votes (Like | Disagree)

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