Apple officially opened one of its first Jony Ive-inspired "next-generation" retail stores in the U.S. over the weekend.
The new-look store is located at the Shops of Saddle Creek South in Germantown, a suburb of Memphis, Tennessee, and shows off some of the new design elements, as shown in photos provided to AppleInsider.
The store is described as having a high-flung ceiling lined with light panels and spotlights, which illuminate product display tables that have been arranged to maximize floorspace and achieve a sense of openness.
The wooden tables have been redesigned by Ive and now contain motion sensors that operate a flip-up panel concealing power outlets and ports.
New wooden accessory display installations adorn the walls, and feature a headphone tryout area along with shelves for speakers, docks and other products.
Undoubtedly the biggest new addition though is a gigantic 37-foot display screen opposite the store's all-glass frontage. The high-resolution array is encased in a black housing and fills almost the entire wall with its edge-to-edge display.
Plans for the next-generation Memphis store were revealed in an August 2015 building permit application.
In February 2015, The New Yorker ran a profile of Jony Ive which included details of the collaboration between Ive and retail chief Angela Ahrendts in coming up with the redesign, which is slowly being introduced in the company's latest stores.
In December, 60 Minutes viewers got a peek at Apple's next-generation design when correspondent Charlie Rose spoke to Ahrendts in a mock store located in an unmarked warehouse off Apple's Cupertino headquarters.
The new-look store is located at the Shops of Saddle Creek South in Germantown, a suburb of Memphis, Tennessee, and shows off some of the new design elements, as shown in photos provided to AppleInsider.
The store is described as having a high-flung ceiling lined with light panels and spotlights, which illuminate product display tables that have been arranged to maximize floorspace and achieve a sense of openness.
The wooden tables have been redesigned by Ive and now contain motion sensors that operate a flip-up panel concealing power outlets and ports.
New wooden accessory display installations adorn the walls, and feature a headphone tryout area along with shelves for speakers, docks and other products.
Undoubtedly the biggest new addition though is a gigantic 37-foot display screen opposite the store's all-glass frontage. The high-resolution array is encased in a black housing and fills almost the entire wall with its edge-to-edge display.
Plans for the next-generation Memphis store were revealed in an August 2015 building permit application.
In February 2015, The New Yorker ran a profile of Jony Ive which included details of the collaboration between Ive and retail chief Angela Ahrendts in coming up with the redesign, which is slowly being introduced in the company's latest stores.
In December, 60 Minutes viewers got a peek at Apple's next-generation design when correspondent Charlie Rose spoke to Ahrendts in a mock store located in an unmarked warehouse off Apple's Cupertino headquarters.
Related Roundup: Apple Stores
99 comments
Top Rated Comments
(View all)
38 months ago
('https://www.macrumors.com/2016/03/29/next-generation-apple-store-opens-in-memphis/')
Undoubtedly the biggest new addition though is a gigantic 37-foot display screen opposite the store's all-glass frontage. The high-resolution array is encased in a black housing and fills almost the entire wall with its edge-to-edge display.
So we should expect a 37-Foot iPhone any time now...
A few weeks ago, Apple's Group FaceTime was discovered to have a major security flaw which potentially allowed users to listen in on others without their permission. The flaw was quickly...
Apple's long-awaited AirPower wireless charging mat and a new version of AirPods with wireless charging support and upgraded Bluetooth connectivity will start shipping in the first half of 2019,...
In a thorough research note outlining Apple's plans for 2019, analyst Ming-Chi Kuo describes his outlook for the next iPad lineup. According to Kuo, Apple plans to release two new iPad Pro...
In a thorough research note outlining Apple's plans for 2019, analyst Ming-Chi Kuo describes his outlook for the next iPhone lineup. According to Kuo, the 2019 iPhone lineup will mirror that of...
Apple will release a 31.6-inch 6K display with a Mini LED-like backlight design in 2019, according to Apple analyst Ming-Chi Kuo, who detailed his expectations for Apple's 2019 roadmap in a...
Apple will release a new MacBook Pro with a 16-inch to 16.5-inch display and an all-new design in 2019, according to Apple analyst Ming-Chi Kuo.
Tonight, analyst Ming-Chi Kuo released a...
CNBC reports that Apple has hired ex-Microsoft exec and former CEO of a smart lock company to revamp Apple's home initiatives. Hiring Jadallah is the latest signal that Apple plans to get serious...
Apple is today sending out notifications to Apple Music subscribers that, when tapped, allows them to send a referral to friend to sign up for a free one-month subscription to Apple Music.
...
