Apple officially opened one of its first Jony Ive-inspired "next-generation" retail stores in the U.S. over the weekend.

The new-look store is located at the Shops of Saddle Creek South in Germantown, a suburb of Memphis, Tennessee, and shows off some of the new design elements, as shown in photos provided to AppleInsider.

Memphis Apple Store
The store is described as having a high-flung ceiling lined with light panels and spotlights, which illuminate product display tables that have been arranged to maximize floorspace and achieve a sense of openness.

Memphis Apple Store
The wooden tables have been redesigned by Ive and now contain motion sensors that operate a flip-up panel concealing power outlets and ports.

Memphis Apple Store
New wooden accessory display installations adorn the walls, and feature a headphone tryout area along with shelves for speakers, docks and other products.

Apple Store screen
Undoubtedly the biggest new addition though is a gigantic 37-foot display screen opposite the store's all-glass frontage. The high-resolution array is encased in a black housing and fills almost the entire wall with its edge-to-edge display.

Plans for the next-generation Memphis store were revealed in an August 2015 building permit application.

In February 2015, The New Yorker ran a profile of Jony Ive which included details of the collaboration between Ive and retail chief Angela Ahrendts in coming up with the redesign, which is slowly being introduced in the company's latest stores.

In December, 60 Minutes viewers got a peek at Apple's next-generation design when correspondent Charlie Rose spoke to Ahrendts in a mock store located in an unmarked warehouse off Apple's Cupertino headquarters.

Top Rated Comments

Nozuka Avatar
100 months ago
Why is that display so thick and protruding from the wall? It looks like an insane TV in someone's living room! Gross.
why is your text so thick and protruding from the wall?
Score: 27 Votes (Like | Disagree)
Sirious Avatar
100 months ago
Actually looks quite good. I'm a big fan of simplicity.

Can't wait for it to get thinner through the years.
Score: 12 Votes (Like | Disagree)
Bentron Avatar
100 months ago
('https://www.macrumors.com/2016/03/29/next-generation-apple-store-opens-in-memphis/')






Undoubtedly the biggest new addition though is a gigantic 37-foot display screen opposite the store's all-glass frontage. The high-resolution array is encased in a black housing and fills almost the entire wall with its edge-to-edge display.

So we should expect a 37-Foot iPhone any time now...
Score: 11 Votes (Like | Disagree)
DMVillain Avatar
100 months ago
All that bezel at the top? Yeah Ive designed this.
Score: 9 Votes (Like | Disagree)
Carmenia83 Avatar
100 months ago
Edit: Macrumors corrected their headline and article. It originally said "First US Next-Generation Apple Store Opens In Memphis."

Here's the cached Apple News link: https://apple.news/ACIyjEwvLNDKY-UwX-dFReA

Original post:

The first redesigned US store was actually the one in Buffalo NY on March 19.

http://www.apple.com/retail/waldengalleria/
Albany, NY opened in February. I think there were a couple before that too.
http://m.timesunion.com/news/article/Apple-opens-redesigned-store-at-Crossgates-6857918.php#photo-9467209
Score: 6 Votes (Like | Disagree)
smacrumon Avatar
100 months ago
Why is that display so thick and protruding from the wall? It looks like an insane TV in someone's living room! Gross.
The rest of the store looks quite neat however.
Score: 5 Votes (Like | Disagree)

Popular Stories

iOS 17

iOS 17.2 Will Add These 12 New Features to Your iPhone

Friday December 1, 2023 12:19 pm PST by
iOS 17.2 has been in beta testing for over a month, and it should be released to all users in a few more weeks. The software update includes many new features and changes for iPhones, including the dozen that we have highlighted below. iOS 17.2 is expected to be released to the public in mid-December. To learn about even more features coming in the update, check out our full list. Journal ...
iOS 16 4 Web Push

Apple Confirms Governments Using Push Notifications to Surveil Users

Wednesday December 6, 2023 5:06 am PST by
Unidentified governments are surveilling smartphone users by tracking push notifications that move through Google's and Apple's servers, a US senator warned on Wednesday (via Reuters). In a letter to the Department of Justice, Senator Ron Wyden said foreign officials were demanding the data from the tech giants to track smartphones. The traffic flowing from apps that send push notifications...
airpods pro 2 pink

Apple Releases New AirPods Pro 2 Firmware

Tuesday December 5, 2023 11:28 am PST by
Apple today released new firmware update for both the Lightning and USB-C versions of the AirPods Pro 2. The new firmware is version 6B34, up from the 6B32 firmware introduced in November. Apple does not provide details on what features might be included in the refreshed firmware beyond "bug fixes and other improvements," so it is unclear what's new in the update, but prior software releases ...
Beyond iPhone 13 Better Blue

'All-Screen' iPhone Under-Display Camera Enters Development

Wednesday December 6, 2023 2:03 am PST by
Apple's Korean suppliers have begun developing smartphone under-display cameras (UDC), paving the way for the first iPhone with a true "all-screen" appearance. According to The Elec, LG Innotek has entered the preliminary development of the UDC, which sits under the display and does not result in a visible hole in the panel when the camera is not in use. A UDC differs from a typical front ...
iphone se 4 modified flag edges

iPhone SE 4 May Reuse Existing iPhone 14 Battery

Wednesday December 6, 2023 1:17 pm PST by
Recently, MacRumors has received details on the battery currently being tested on the upcoming fourth-generation iPhone SE, and the information corroborates previous findings in relation to the device. The iPhone SE 4, known by its device identifier D59, is expected to use the exact same battery found in the base model iPhone 14. Partially assembled prototypes of the next iPhone SE have been ...
magsafe blue 2

iOS 17.2 Brings Qi2 Support to iPhone 13 and iPhone 14 Models

Tuesday December 5, 2023 11:04 am PST by
The iOS 17.2 update that Apple is set to release to the public in the near future will bring support for the next-generation Qi2 wireless charging standard to the iPhone 13 and iPhone 14 models. Qi2 was mentioned in the release notes for the RC version of the update that came out today. With the addition of support for the new standard, iPhone 13 and iPhone 14 models will work with Qi2...
airpods pro bulbs

Black Friday Prices Return for AirPods Pro 2 With USB-C, iPad, and More

Tuesday December 5, 2023 7:30 am PST by
Today we're tracking a collection of deals that are matching - or nearly matching - the same all-time low discounts we saw during Black Friday. This includes the AirPods Pro 2 with USB-C, 9th generation iPad, and M1 MacBook Air. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the ...
12

Apple to Launch Two iPad Air and Two OLED iPad Pro Models Early Next Year

Wednesday December 6, 2023 9:53 am PST by
To boost falling iPad sales, Apple has a major refresh planned for the iPad lineup in early 2024, according to Bloomberg's Mark Gurman. Apple plans to debut new iPad Air and iPad Pro models, both of which will feature notable changes. The iPad Air will come in two sizes like the iPad Pro for the first time. The smaller model will continue to measure in at 10.9 inches, but the larger version...