Steve Jobs Refused to Bring iPod & iTunes to PC Without Walt Mossberg's Blessing

Tony Fadell, known as the godfather of the iPod for his role in its design, recently sat down Appvance CEO Kevin Surace at the SV Forum Visionary Salon Dinner to reminisce about Steve Jobs and his time at Apple. VentureBeat attended the event and has shared a transcript of the discussion.

Fadell has discussed his role at Apple and his relationship with Jobs many times over the years, but new details, additional color, and lesser-known tidbits tend to surface with each new interview, making them worth a read. This most recent interview covers an interesting look at the decision to bring iTunes to the PC.

tonyfadell

Image via VentureBeat

Jobs was initially against introducing PC support for the iPod because he viewed the device as a way to attract people to the Mac. Fadell had a team of people working on porting iTunes to PC to give people who didn't own a Mac a taste of Apple products. Fadell describes his effort to get iTunes on the PC as a "knock down, drag out battle."

After being pressured by much of the iPod team to get iTunes to the biggest market, Jobs relented, but he insisted that journalist Walt Mossberg, who wrote for The Wall Street Journal at the time, sign off on the design.

He [Steve] finally said, "Okay. But under one condition. We're going to build these and run it by Mossberg. And if Mossberg says it's good enough to ship, then we'll ship it." He wanted to divorce himself from having to make the decision. But Walt said, "Not bad. I'd ship it." That's how we actually shipped on the PC.

Following iTunes' PC launch, Fadell says Mac sales accelerated. The iPod and iTunes were good on the PC, "but great on a Mac," enticing people to switch to Apple's platform.

Another anecdote in the interview covers Apple's early exploration of a phone. Fadell and his team began conceptualizing an "iPod phone" that was an iPod with a phone module inside it. It was designed like an iPod with a click wheel for dialing, an idea that didn't work.

It looked like an iPod, but it had a phone, and you would select numbers through the same interface and so on. But if you wanted to dial a number it was like using a rotary dial. It sucked. We knew three months in that it wasn't going to work. Steve said, "Keep trying!" We tried everything. We tried for seven or eight months to get that thing to work. Couldn't do it. We added more buttons and it just became this gangly thing.

iphoneipodhybrid

A rendering of a prototype iPod/iPhone hybrid with a click wheel, based on information from a source familiar with Apple's designs at the time.

At the same time as the iPod phone was in development, Apple was also exploring the idea of a touchscreen Mac, leading to the idea of a virtual interface on a phone.

Steve's like, "Come over here!" I didn't know about this at the time, but he showed me a ping-pong table that was the first multi-touch screen. It was a ping-pong-sized table. It had a projector of a Mac on top of it, and you could interact with it. He said, "We're going to put that in an iPod!" "Steve, it's the size of a ping-pong table!"

Apple then began work on a multi-touch display and software that brought together elements from the Mac and the iPod, eventually leading to the development of the device that became the original iPhone.

The full transcript of Fadell's interview, which includes additional details on his early career, Nest, and Apple, can be read over at VentureBeat.

Top Rated Comments

LIVEFRMNYC Avatar
69 months ago
Game changing move. Apple wouldn't have risen so high without iPod PC users
Score: 12 Votes (Like | Disagree)
surfingarbo Avatar
69 months ago
"...and boy have we patented it."
Score: 11 Votes (Like | Disagree)
MacFather Avatar
69 months ago
Deleted.
Score: 9 Votes (Like | Disagree)
yaxomoxay Avatar
69 months ago
The creation story of the first iPhone and the reveal are so fascinating.

Unfortunately, future generations will take them for granted.
hem... current generation takes it for granted already.
Score: 8 Votes (Like | Disagree)
Slix Avatar
69 months ago
I love reading stories like this. The lead up to the original iPhone is probably one of the most interesting stories of tech that has happened. Started out as giant table-sized multitouch device, then a large iPad-sized device, then a phone.

I hope we keep getting stories like this for years to come. The mystery of it is still awesome. :)
Score: 6 Votes (Like | Disagree)
levitynyc Avatar
69 months ago
The creation story of the first iPhone and the reveal are so fascinating.

Unfortunately, future generations will take them for granted.
Score: 3 Votes (Like | Disagree)

Top Stories

macbook air orange

Apple Developing a Whole New Kind of MacBook Air

Monday June 21, 2021 2:15 am PDT by
Apple is believed to be working on a completely new, high-end version of the MacBook Air, according to recent reports. Bloomberg's Mark Gurman, who often reveals accurate insights into Apple's plans, has repeatedly discussed the company's work on a high-end MacBook Air. Apple analyst Ming-Chi Kuo and leaker Jon Prosser have also referred to a similar MacBook Air model. The high-end...
iOS 15 Users Underwhelmed Feature

Users Underwhelmed by iOS 15 and iPadOS 15, Survey Suggests

Monday June 21, 2021 7:17 am PDT by
Users appear to be underwhelmed by Apple's upcoming iOS 15 and iPadOS 15 updates, according to the findings of a new survey by SellCell. The survey asked 3,000 iPhone and iPad users, evenly split between men and women, aged 18 or over in the United States, what they thought of iOS 15, iPadOS 15, and the naming of the upcoming iPhone 13 lineup. Over 50 percent of all of the survey's...
purple iphone 12 and 12 mini

iPhone 12 Mini Production Reportedly Ended Earlier Than Expected Due to Relatively Low Sales

Monday June 21, 2021 7:07 am PDT by
Following widespread reports that the iPhone 12 mini has experienced poor sales performance, at least relative to other iPhone 12 models, Taiwanese research firm TrendForce today claimed that production of the device has already ended. According to TrendForce, the iPhone 12 mini "reached End-of-Life ahead of time" during the second quarter of 2021, suggesting that Apple will focus on selling ...
Dark Sky App Featured

Apple Updates Dark Sky Weather App With Apple Watch Improvements and More

Tuesday June 22, 2021 11:58 am PDT by
Apple today updated the Dark Sky weather app for the first time since November with improved VoiceOver support and other bug fixes and performance improvements. In addition, Dark Sky complications on the Apple Watch now update more frequently. The full release notes for Dark Sky version 6.8.6:• Improved VoiceOver support • Complications on Apple Watch update more frequently •...
iPhone 12 v Android 2020

Apple Executive Says Users Who Want App Sideloading Already Have That Option With Other Platforms

Wednesday June 23, 2021 5:07 am PDT by
Apple earlier today published a detailed report outlining in blatant terms the negative impact that sideloading would have on the iPhone and iPad, specifically calling out the impacts it would have on user privacy and security. Now, the company is continuing its PR push, with an executive noting in an interview that users who wish to sideload apps already have that option thanks to other...
iOS Spam Calendar Feature

iCloud Users Continue to Be Plagued by Calendar Spam

Monday June 21, 2021 8:51 am PDT by
Despite previous attempts to put the situation at rest, some iCloud users continue to experience spam calendar invitations, causing their calendars to be filled with random events. The situation received widespread coverage in 2016, where Apple said that it was "actively working to address this issue" by "identifying and blocking suspicious senders." Victims are targeted in various ways. The ...
primeday2020 feature3

Amazon Prime Day: The Best Apple Deals

Monday June 21, 2021 6:15 am PDT by
Amazon's annual Prime Day event has officially kicked off today, beginning 48 hours of discounts, offers, and tons of savings across Amazon's storefront. This includes everything from home electronics to clothing, jewelry, video games, movies, and much more. Note: MacRumors is an affiliate partner with these vendors. When you click a link and make a purchase, we may receive a small payment,...
ios wifi settings

iOS Bug Causes Specific Network Name to Disable Wi-Fi on iPhones

Sunday June 20, 2021 4:15 am PDT by
A wireless network naming bug has been discovered in iOS that effectively disables an iPhone's ability to connect to Wi-Fi. Security researcher Carl Schou found that after joining a Wi-Fi network with the name "%p%s%s%s%s%n" his iPhone's Wi-Fi functionality was left "permanently disabled." Changing a hotspot's SSID did nothing to correct the problem, with even a reboot failing to make a...
iphone 13 lineup dummy models

iPhone 13 Dummy Models Depict Repositioned Camera Modules

Wednesday June 23, 2021 4:12 am PDT by
New alleged dummy models of the upcoming iPhone 13, shared by leaker Sonny Dickson on Twitter, depict a modified camera layout on the standard iPhone 13 and iPhone 13 mini, with two lenses in a diagonal arrangement rather than the vertical arrangement seen on the iPhone 12 models. The dummy models generally line up with iPhone 13 schematics previously seen by MacRumors, which showed that the ...
iphone 13 yellow

TrendForce: iPhone 13 Lineup Will Remain Limited to Maximum 512GB of Storage

Monday June 21, 2021 6:33 am PDT by
Apple will likely unveil its next-generation "iPhone 12s" or "iPhone 13" lineup in around two and a half months from now, and ahead of time, Taiwanese research firm TrendForce has outlined its expectations for the devices. A summary of TrendForce's expectations:Apple will unveil four new iPhones in September, including a mini model, a standard model, and two Pro models. September is the...