Steve Jobs Refused to Bring iPod & iTunes to PC Without Walt Mossberg's Blessing

Tony Fadell, known as the godfather of the iPod for his role in its design, recently sat down Appvance CEO Kevin Surace at the SV Forum Visionary Salon Dinner to reminisce about Steve Jobs and his time at Apple. VentureBeat attended the event and has shared a transcript of the discussion.

Fadell has discussed his role at Apple and his relationship with Jobs many times over the years, but new details, additional color, and lesser-known tidbits tend to surface with each new interview, making them worth a read. This most recent interview covers an interesting look at the decision to bring iTunes to the PC.

tonyfadell

Image via VentureBeat

Jobs was initially against introducing PC support for the iPod because he viewed the device as a way to attract people to the Mac. Fadell had a team of people working on porting iTunes to PC to give people who didn't own a Mac a taste of Apple products. Fadell describes his effort to get iTunes on the PC as a "knock down, drag out battle."

After being pressured by much of the iPod team to get iTunes to the biggest market, Jobs relented, but he insisted that journalist Walt Mossberg, who wrote for The Wall Street Journal at the time, sign off on the design.

He [Steve] finally said, "Okay. But under one condition. We're going to build these and run it by Mossberg. And if Mossberg says it's good enough to ship, then we'll ship it." He wanted to divorce himself from having to make the decision. But Walt said, "Not bad. I'd ship it." That's how we actually shipped on the PC.

Following iTunes' PC launch, Fadell says Mac sales accelerated. The iPod and iTunes were good on the PC, "but great on a Mac," enticing people to switch to Apple's platform.

Another anecdote in the interview covers Apple's early exploration of a phone. Fadell and his team began conceptualizing an "iPod phone" that was an iPod with a phone module inside it. It was designed like an iPod with a click wheel for dialing, an idea that didn't work.

It looked like an iPod, but it had a phone, and you would select numbers through the same interface and so on. But if you wanted to dial a number it was like using a rotary dial. It sucked. We knew three months in that it wasn't going to work. Steve said, "Keep trying!" We tried everything. We tried for seven or eight months to get that thing to work. Couldn't do it. We added more buttons and it just became this gangly thing.

iphoneipodhybrid

A rendering of a prototype iPod/iPhone hybrid with a click wheel, based on information from a source familiar with Apple's designs at the time.

At the same time as the iPod phone was in development, Apple was also exploring the idea of a touchscreen Mac, leading to the idea of a virtual interface on a phone.

Steve's like, "Come over here!" I didn't know about this at the time, but he showed me a ping-pong table that was the first multi-touch screen. It was a ping-pong-sized table. It had a projector of a Mac on top of it, and you could interact with it. He said, "We're going to put that in an iPod!" "Steve, it's the size of a ping-pong table!"

Apple then began work on a multi-touch display and software that brought together elements from the Mac and the iPod, eventually leading to the development of the device that became the original iPhone.

The full transcript of Fadell's interview, which includes additional details on his early career, Nest, and Apple, can be read over at VentureBeat.

Top Rated Comments

LIVEFRMNYC Avatar
67 months ago
Game changing move. Apple wouldn't have risen so high without iPod PC users
Score: 12 Votes (Like | Disagree)
surfingarbo Avatar
67 months ago
"...and boy have we patented it."
Score: 11 Votes (Like | Disagree)
MacFather Avatar
67 months ago
Deleted.
Score: 9 Votes (Like | Disagree)
yaxomoxay Avatar
67 months ago
The creation story of the first iPhone and the reveal are so fascinating.

Unfortunately, future generations will take them for granted.
hem... current generation takes it for granted already.
Score: 8 Votes (Like | Disagree)
Slix Avatar
67 months ago
I love reading stories like this. The lead up to the original iPhone is probably one of the most interesting stories of tech that has happened. Started out as giant table-sized multitouch device, then a large iPad-sized device, then a phone.

I hope we keep getting stories like this for years to come. The mystery of it is still awesome. :)
Score: 6 Votes (Like | Disagree)
levitynyc Avatar
67 months ago
The creation story of the first iPhone and the reveal are so fascinating.

Unfortunately, future generations will take them for granted.
Score: 3 Votes (Like | Disagree)

Top Stories

samsung experience 1

Samsung's 'iTest' Lets You Try a Galaxy Device on Your iPhone

Thursday April 8, 2021 12:42 pm PDT by
Samsung has launched "iTest," an interactive website experience that's designed to allow iPhone users to test out Android on a Galaxy device, or "sample the other side," as Samsung puts it. Subscribe to the MacRumors YouTube channel for more videos. The iTest website is being advertised in New Zealand, according to a MacRumors reader who came across the feature. Visiting the iTest website on...
sonny 2021 ipad mini pro dummies

Leaked Dummy Units Show iPad Mini 6 With Thick Bezels and Home Button, New iPad Pro Models

Thursday April 8, 2021 2:11 am PDT by
Rumors suggest Apple will release refreshed versions of the iPad mini and iPad Pro models in the first half of this year, potentially as soon as this month, and a new leak today has provided us with a possible preview of what to expect in terms of the devices' overall design and camera prospects. Tech leaker and Apple blogger Sonny Dickson this morning shared images on Twitter showing dummy ...
apple music for artists new icon

Apple's Revamped Apple Music for Artists Icon Leads to Speculation About iOS 15 Design Plans

Tuesday April 6, 2021 1:03 pm PDT by
Apple yesterday updated its Apple Music for Artists app with some minor bug fixes and improvements, but also one other notable change -- a new icon. New icon on the right The Apple Music for Artists app now features a simpler, streamlined icon with a pinkish red music logo rather than the multicolored logo that was used before. The icon also has an embossed look that makes it stand out from...
apple find my network

Apple Announces Find My Network With Support for Third-Party Devices

Wednesday April 7, 2021 10:06 am PDT by
Apple today announced the launch of its Find My network accessory program, which is designed to allow third-party Bluetooth devices to be tracked in the Find My app right alongside your Apple devices. According to Apple, the first accessory companies to take advantage of the new Find My integration include Belkin, Chipolo, and VanMoof, with devices set to be available beginning next week. ...
new m1 chip

M1 Mac RAM and SSD Upgrades Found to Be Possible After Purchase

Tuesday April 6, 2021 5:34 am PDT by
Technicians in China have reportedly succeeded in upgrading the memory and storage of the M1 chip, suggesting that Apple's integrated custom silicon for the Mac may be more flexible than previously thought. Reports of maintenance technicians being able to expand the memory and storage of M1 Macs began circulating on Chinese social media over the weekend, but now international reports have...
Intel MBP Is Thin and Lighjt

Intel Ad for 'World's Best Processor' Features a MacBook Pro

Wednesday April 7, 2021 9:51 am PDT by
Intel has been on a relentless marketing drive against Mac computers in recent weeks, positioning them as inferior to Windows laptops powered by Intel processors. In a slight slip-up, however, Intel has accidentally used a MacBook instead of a Windows laptop in one of its newest ads to promote one of its new 11th-generation chips as "the world's best processor." The ad appeared on Reddit and ...
tmobile 5g modem

T-Mobile Launches Unlimited 5G Home Internet for $60/Month

Wednesday April 7, 2021 2:18 pm PDT by
T-Mobile today hosted an Un-carrier event where the company announced the launch of a a new 5G home internet plan, which is priced at $60 per month and offers unlimited data. The service is available to more than 30 million Americans across much of the United States, including 10 million households in rural areas not typically able to access reliable broadband. Connectivity will be either 4G ...
iMessage Android featured

Apple's Rationale for Not Bringing iMessage to Android Revealed in Legal Documents

Friday April 9, 2021 2:22 am PDT by
It's no secret that Apple sees iMessage as a big enough selling point to keep the service exclusive to Apple devices, however new court filings submitted by Epic Games in its ongoing lawsuit with the company reveal just how Apple executives have rationalized their decision not to develop a version of iMessage for Android. Apple clearly recognizes the power that iMessage has to keep users...
14

Apple Seeds Seventh Betas of iOS 14.5 and iPadOS 14.5 to Developers [Update: Public Beta Available]

Wednesday April 7, 2021 10:04 am PDT by
Apple today seeded the seventh betas of upcoming iOS 14.5 and iPadOS 14.5 updates to developers for testing purposes, with the new beta updates coming one week after Apple released the sixth iOS and iPadOS 14.5 betas. iOS and iPadOS 14.5 can be downloaded through the Apple Developer Center or over the air after the proper profile has been installed on an iPhone or iPad. iOS 14.5 is the...
ipad pro and macbook pro

iPad and MacBook Production Reportedly Delayed Due to Global Chip Shortage

Thursday April 8, 2021 2:31 am PDT by
Apple is facing a global shortage of certain components for some of its MacBook and iPad models, causing the Cupertino tech giant and its suppliers to postpone production of the products, according to a new report from Nikkei Asia. According to the report, MacBook production is being hindered due to the shortage of chips mounted onto the circuit board before final assembly, which is a key...