Apple Shares New Ads Highlighting 3D Touch and Live Photos on iPhone 6s

Apple today shared two new videos promoting the iPhone 6s and its unique features, 3D Touch and Live Photos. In the first video, focusing on Live Photos, the Live Photos feature is shown in action and described with a humorous voiceover that explains that it's "more" than a photo, allowing users to "relive the moment."

The iPhone 6s shoots photos that come alive when you touch them. And when they do, you get much more than just a picture.

The second video is similar, showing off the 3D Touch feature on the iPhone 6s with a voiceover that explains how it works. Quick Actions are shown off, as are some in-app uses for "Peek" and "Pop." Apple's 3D Touch video also has a humorous note, featuring Aubrey Plaza getting so wrapped up in Peeking at her flight information that she misses the flight.

With 3D Touch on iPhone 6s you can do a ton of stuff in a lot less time.

Apple has released several iPhone 6s ads since the phone debuted in September, focusing on the tagline "The only thing that's changed is everything." Previous ads have starred celebrities like Jamie Foxx and Bill Hader and have highlighted Live Photos, 3D Touch, always-on Hey Siri, the A9 processor, and more.

Related Forum: iPhone

Top Rated Comments

SethBoy Avatar
89 months ago
Time travel is dangerous… Your phone bricks when you go back to 1970.
Score: 25 Votes (Like | Disagree)
gertruded Avatar
89 months ago
I have an iPhone 6s+ and it is very nice. But I have NO applications or usage for the 3D touch. It is useless.

I have NO use for the "live photo" feature either. Tried it and it was too hard to get a good picture and took up lots of space. That feature has been turned off on my phone since the first day. I take a lot of pictures with my iPhone.

My iPhone 6s+ is a big improvement over my iPhone 4 that it replaced, but the newest features are worthless.
Score: 6 Votes (Like | Disagree)
Wowereit Avatar
89 months ago
In the first video, focusing on Live Photos, the Live Photos feature is shown in action and described with a humorous voiceover that explains that it's "more" than a photo, allowing users to "relive the moment."
moving pictures!
can't innovate, my ass.
Score: 5 Votes (Like | Disagree)
Andres Cantu Avatar
89 months ago
Curious to see how Samsung will advertise their versions.
Score: 5 Votes (Like | Disagree)
The Doctor11 Avatar
89 months ago
I enjoyed these two ads.
Score: 4 Votes (Like | Disagree)
Benjamin Frost Avatar
89 months ago
I was filled with new hope with the recent Apple TV ad.

These, alas, are more of the bland, snarky-sounding Samsung-like nausea-inducing ads that we had to suffer for so long, albeit not as bad as the worst ones.

Perhaps it's fitting, though; both Live Photos and 3D Touch are gimmicks that don't deserve good ads.
Score: 4 Votes (Like | Disagree)

Popular Stories

iphone 14 pro hands snowflakes 1

Best Cyber Monday iPhone Deals Available Today

Wednesday November 23, 2022 1:55 pm PST by
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Cyber Monday is no different. We're tracking notable offers on the iPhone 14 and iPhone 14 Pro devices from AT&T, Verizon, and T-Mobile. For even more savings, keep an eye on older models like the iPhone 13. Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
General Black Friday Deals 2022 Green

All the Apple Black Friday Deals You Can Still Get

Friday November 25, 2022 4:40 am PST by
Although Black Friday is now technically over, many Apple products are still seeing major discounts through the weekend as we head into Cyber Monday. In this article, you'll find every Apple device with a notable Black Friday sale that's still available. We'll be updating as prices change and new deals arrive, so be sure to keep an eye out if you don't see the sale you're looking for yet. Note:...
ipad holiday bulbs

Best Cyber Monday iPad Deals Available Today

Thursday November 24, 2022 12:25 pm PST by
Cyber Monday deals have been in full swing since Black Friday deals ended, and we're seeing solid discounts on Apple devices. We're highlighting the best sales for all of Apple's product lines, and in this article you'll find the best Cyber Monday sales on iPad, iPad Pro, iPad Air, and iPad mini. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make ...
airpods pro 2

Apple Engineer Addresses Lack of Lossless Support on New AirPods Pro

Friday November 25, 2022 2:58 am PST by
An Apple engineer has addressed the lack of lossless audio support in the second-generation AirPods Pro in a new interview. Current Bluetooth technology in the AirPods lineup means that Apple's audio products do not support Apple Music Lossless audio. Apple has previously hinted that it may develop its own codec and connectivity standard that builds on AirPlay and supports higher quality...
mac imac snowflakes

Best Cyber Monday iMac and MacBook Deals Available Today

Thursday November 24, 2022 1:07 pm PST by
Our Cyber Monday coverage continues with the best deals you can find on MacBook Pro, MacBook Air, and iMac. As with all holiday deals, we aren't sure how long any of these will last, and prices are always fluctuating, so if you see something you want, be sure to buy it soon. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may...
maxresdefault

Nothing Phone 1 Displays AirPods Battery Level After Latest OS Update

Friday November 25, 2022 3:33 am PST by
Nothing Phone 1 users today began receiving the Nothing OS 1.1.7 update, which adds support for displaying the battery percentage of connected AirPods, amongst other improvements and bug fixes. If you own a Nothing Phone 1, you can check for the OTA update by going to Settings -> System -> System updates. Bear in mind that as support for displaying AirPods battery level is still an...
apple watch gold ornaments

Best Cyber Monday Apple Watch Deals Available Today

Wednesday November 23, 2022 9:31 am PST by
We're tracking all of the best Apple product discounts for Cyber Monday, and the Apple Watch always makes a great gift around the holiday season, so you're guaranteed to find solid discounts right now. In this article, you'll discover the best Cyber Monday sales on Apple Watch Series 8, Apple Watch SE, and Apple Watch Ultra. Note: MacRumors is an affiliate partner with some of these vendors....