Customers Start Receiving Replacement USB-C Cables From Apple

Where is the apology in the letter? Is it really too hard to demonstrate respect for customers by showing contrition?

Where is the 5$ goodwill gift into owner's iTunes accounts? Is it really too expensive to demonstrate contrition and compensate for inconveniencing customers?

As written elsewhere in the site, as a family of Apple fans, users and shareholders, I can't believe how tin-eared and amateur Apple's recall management is.

Apple's recent recalls have been so poorly managed, that they seem as to have been designed by the legal department to satisfy minimal legal requirements as opposed to ensure tracibility, completion rate, customer safety, customer satisfaction and to build a reputation for mythic customer support.

You want compensation for being incomvienced, with money, when you weren't inconvenienced. Let alone you want a gift? LOL!

I love how Apple is handling this. No big loud recalls, just quietly distributing replacement cables and asking customers to get in touch with them otherwise.

Where is the apology in the letter? Is it really too hard to demonstrate respect for customers by showing contrition?

Where is the 5$ goodwill gift into owner's iTunes accounts? Is it really too expensive to demonstrate contrition and compensate for inconveniencing customers?

As written elsewhere in the site, as a family of Apple fans, users and shareholders, I can't believe how tin-eared and amateur Apple's recall management is.

Apple's recent recalls have been so poorly managed, that they seem as to have been designed by the legal department to satisfy minimal legal requirements as opposed to ensure tracibility, completion rate, customer safety, customer satisfaction and to build a reputation for mythic customer support.

Apple is automatically shipping one out to you for free- they arent even forcing you to bring the cable into a store. Most companies don't give you a "goodwill" gift, and when they do, its only normally because they meesed up while trying to fix the problem. To me, it seems like an average or even above average replacement service.

Apple's expensive cables have been poorly designed for a long time now. I can think of a number of equally-priced/cheaper alternatives that'll give you far superior longevity. I can honestly say that I am never surprised when my Apple-provided cables fail me, so long as it isn't my MBP's power adapter. That's the only one you can't legitimately buy from third-parties... Luckily, I've only had issues with that once!

As noted in my previous critique, this is one more aspect of Apple's incompetence in conducting a watertight recall campaign. Apple likely has the most comprehensive customer contact database of any company on earth given devices connect to iCloud and iCloud is connected to the owner's email address.

In the case of 20W charger adaptor switch an electrocution risk, Apple didn't leverage this database, it didn't pop up a message box on users devices with instructions on how to do/request an exchange, it merely did a press release and put a link in its website.

If you moved, you can request one from Apple. There's no safety concern with the cable, the defective ones simply charge intermittently. If someone has a defective cable, their first impulse would be to contact Apple or research the problem. In both cases they'd find out about the replacement program. The cables they are mailing are done out of convenience, not necessity. Most companies do absolutely nothing to inform their customers of stuff like this. You mistake your own entitlement for a fault of Apple's. Could they handle this differently? Sure, but there's nothing inherently wrong with this route.

PS: There were 12 cases of electrical shock total in the adaptor recall you mentioned, it was largely precautionary. Furthermore, guess what a press release is for? The press. Who then inform the public, that's their job. Your "pop-up" solution would ignore anyone who bought a used device, or require Apple to keep a lot more user data on people than they actually do.

Great now do it with the lighting cables and every other cable that they make.