In a tweet shared this afternoon, West said "The Life of Pablo" will "never never never" be available through Apple, a statement that presumably includes both Apple Music and iTunes.
My album will never never never be on Apple. And it will never be for sale... You can only get it on Tidal.— KANYE WEST (@kanyewest) February 15, 2016
West, who is an investor in Tidal, announced the launch of his new "The Life of Pablo" album over the weekend following a performance on Saturday Night Life. While West originally planned to release the album on his website as well as streaming it on Tidal, he later changed his mind to encourage potential listeners to buy a Tidal subscription, priced at $9.99 a month for a standard premium subscription or $19.99 a month for a HiFi subscription.
West's decision has made the Tidal iOS app the top free iPhone app in Apple's App Store, according to the company's App Store charts.