Apple is preparing to open a third retail store in Turkey, reports MacReports, citing a source familiar with the company's plans. Set to open in Istanbul, the store will launch later in 2016.

Apple is said to be in the process of hiring for retail positions at the store and has posted advertisements on job sites in Turkey. The store will reportedly be located at the Emaar Square Mall in Istanbul. Still under constriction, the Emaar Square Mall will feature 491 stores and restaurants, a hotel, and apartment space for residents.

emaarmall

Emaar Square rendering, via MacReports

When it launches, the Emaar Square Apple Store will be the third Apple retail location in Istanbul, joining retail stores at Zorlu Mall and Akasya Mall, both of which opened in 2014. Turkey's Zorlu store opened with quite a fanfare as it featured a unique design with an all glass exterior.

Top Rated Comments

Anaxarxes Avatar
92 months ago
No offence to Turkey or the people living there, but is there really that much demand for Apple products there that there needs to be a third Apple store? Wouldn't it be better to focus on new countries first?
I am from istanbul and I can vouch for that that the demand here is very very high.

But the main reason is population, there are 17m people living in Istanbul and 2 stores are always overcrowded. And Genius appointments cannot be done since there are no free slots all year :/
Score: 7 Votes (Like | Disagree)
iZac Avatar
92 months ago
I see plenty of bad CGIs in my office, but this one is ... unique.

It looks like The Sims.
Score: 2 Votes (Like | Disagree)
rhoydotp Avatar
92 months ago
The thinnest rollercoaster ever built!
Where design trumps engineering, functionality and safety :eek:
accidents happen ... if you're holding the wrong way! :D
Score: 2 Votes (Like | Disagree)
73b Avatar
92 months ago
Next should be WORLD™, a Disney-esque amusement park with Apple rides and technology of all kinds.
The thinnest rollercoaster ever built!
Score: 1 Votes (Like | Disagree)
theBB Avatar
92 months ago
No offence to Turkey or the people living there, but is there really that much demand for Apple products there that there needs to be a third Apple store? Wouldn't it be better to focus on new countries first?
Opening another store in a country is cheaper than opening the first one in a new country due to all of the regulations, language barriers, recruiting difficulties etc. Even different cities in the same state creates difficulties. IKEA did not open any stores in the Bay Area for years, even though it had multiple stores around Southern California.

Still, I agree, it is strange that Apple still does not have any stores in Vienna, Dublin or Singapore. Sales experience and after sale service is a big part of the value proposition of Apple, so it is amazing that Apple is able to sell as briskly as it does in places where it does not have any stores (or too few to make them practical options).

In any case, Istanbul is a very big town, with more people living there than the population of many European countries (Belgium, Greece, Norway, Switzerland etc.) It is also a popular tourist destination. Even though typical income level is not that high, enough people can afford Apple products that people stay up till midnight to see if they can get a Genius appointment, because all slots are taken a few minutes later.
Score: 1 Votes (Like | Disagree)
Makale.Helvetia Avatar
92 months ago
Well first there is a massive shifting from once so popular and distinctively outnumbered premium retail stores and repair services to Apple Stores here in Istanbul for some reason since the opening.

And it is visible. You can see people piling up any day in both stores making huge lines standing, and even online services, it is sometimes impossible to get a reservation here.

If you don't have any reservation, you will be ignored on a busy day and find yourself vigorously trying to latch on one single person with Apple shirt to ask one simple question. Oh yes, it is wild here.

So yes, a third store here in Istanbul will certainly not be an overkill.
ağlatmışsın ingilizceyi kardeş..ağzına sağlık ;)
Score: 1 Votes (Like | Disagree)

Popular Stories

Apple Silicon Teal Feature

The Next Big Apple Silicon Device May Not Be a Mac or iPad

Wednesday February 1, 2023 3:57 am PST by
Apple's next device with an Apple silicon chip may not be a Mac or an iPad, but rather an advanced external display, according to recent reports. The display, which is rumored to arrive this year, is expected to sit somewhere between the $1,599 Studio Display and the $4,999 Pro Display XDR – but more exact information about the device's positioning and price point is as yet unknown. While ...
General iOS 16 Feature Yellow

Five New iOS Features Coming to Your iPhone Later This Year

Tuesday January 31, 2023 11:58 am PST by
Apple has previously announced several upcoming iOS features that are expected to be added to the iPhone this year. Some of the features could be introduced with iOS 16.4, which should enter beta testing soon, while others will arrive later in the year. Below, we have recapped five new iOS features that are expected to launch in 2023, such as an Apple Pay Later financing option for purchases ...
HomePod 2 White and Midnight Feature Purple Blue

Apple Explains Why HomePod Was Released Again, Wi-Fi 4 Limitation, and More

Thursday February 2, 2023 7:57 am PST by
Apple's VP of hardware engineering Matthew Costello and product marketing employee Alice Chan recently spoke with Men's Journal and TechCrunch about the new second-generation HomePod in wide-ranging interviews about the smart speaker. Apple discontinued the original full-size HomePod in March 2021 after multiple reports indicated that sales of the speaker were lackluster, but Chan told Men's ...
iOS 16

Apple Preparing iOS 16.3.1 Update for iPhone as Wait for iOS 16.4 Beta Continues

Thursday February 2, 2023 6:41 am PST by
Apple appears to be preparing an iOS 16.3.1 update for the iPhone, based on evidence of the software in our website's analytics logs this week. It's unclear when the update will be released, but it will likely be available at some point in February. The same logs have accurately foreshadowed the release of several previous updates, including iOS 16.0.3 and iOS 16.1.1 most recently, so they...
dewey airtag

Report Highlights Danger of Using AirTags for Tracking Dogs

Monday January 30, 2023 1:45 pm PST by
AirTags may be a convenient way for tracking dogs that might get off leash or otherwise lost, but there are dangers associated with the practice, as outlined by a report from The Wall Street Journal. At 1.26 inches in diameter, AirTags are able to fit easily on a dog's collar, but that size also makes the tracking devices small enough to swallow, at least for a medium to large-sized dog, and ...
MKBHD HomePod 2 White Ring Stain

New HomePod Can Still Stain Some Wooden Surfaces

Tuesday January 31, 2023 8:29 am PST by
When the original HomePod launched in 2018, it was discovered that the speaker can leave white rings on some wooden surfaces. Now, well-known YouTuber Marques Brownlee has confirmed that the issue persists to a lesser extent with the new HomePod. In a side-by-side test, he showed that the white second-generation HomePod left a white ring on the wooden surface that he placed the speaker on,...
Multi Display CarPlay 1

Apple Launching All-New CarPlay Experience Later This Year With These 5 Features

Sunday January 29, 2023 10:15 am PST by
In June 2022, Apple previewed the next generation of CarPlay, promising deeper integration with vehicle functions like A/C and FM radio, support for multiple displays across the dashboard, personalization options, and more. Apple says the first vehicles with support for the next-generation CarPlay experience will be announced in late 2023, with committed automakers including Acura, Audi,...
iOS 16

When Will the iOS 16.4 Beta Be Released?

Wednesday February 1, 2023 11:09 am PST by
It's been more than a week since Apple released the iOS 16.3 update, and typically, new iOS betas follow launches within a day or so. We were expecting Apple to provide the first beta iOS 16.4 on Monday, Tuesday or Wednesday of this week, but that hasn't happened. Tuesdays are the days that we most often see betas, though Monday and Wednesday happen now and then, and most often betas come...