Apple to Add Support for Subscription Content in Apple News App

Apple News IconApple is planning to add subscription content from publishers with paywalls to its Apple News app, reports Reuters. This will allow sites that require subscriptions or memberships to view content to have more control over who reads their articles, but it will also introduce barriers for readers.

All content on Apple News is available for free with the existing model, but with support for subscriptions, publishers like The New York Times and The Wall Street Journal could limit the number of free articles Apple News users can access before requiring them to subscribe.

With no support for subscription content, publishers are limited on how they can make money through Apple News. Existing subscriber-only sites currently share their articles for free or offer only an excerpt, directing readers to a website to read the full content. Publishers are said to be unhappy with the information Apple provides them about readers, so this paywall compromise could soothe relationships and give publishers new ways to gain potential subscribers.

"Ensuring subscription mechanisms in our off-platform distribution partnerships is critical," said Katie Vanneck-Smith, chief customer officer of Dow Jones, which publishes the Wall Street Journal. Dow Jones is working with Apple and others to take advantage of new platforms, she added. She declined to comment on the specifics of conversations with Apple.

Apple's decision to allow subscription content in the Apple News app may not be popular with Apple News readers, but it's a feature that will allow Apple to differentiate itself from other news platforms that don't offer paid content to attract publishers.

Introduced in September, Apple News is said to have somewhere around 40 million users, but it is not clear if that number reflects people who use the Apple News app on a regular basis or those who have accessed the app at one point or another. It's also not clear if that number is accurate - Apple recently announced that it has been underestimating the number of Apple News readers and providing incorrect usage statistics to publishers.

Top Rated Comments

(View all)
Avatar
62 months ago
I think it's fine, as long as I can choose to opt-out.

And it's not true that "All content on Apple News is available for free with the existing model". Every single WSJ article is a 3 paragraph advertisement for a story, without the complete deal. I've had to train myself to look at the source and not to bother with their ad-for-news instead of actual-news 'articles'. Let them go behind the paywall and rot there alone.
Score: 7 Votes (Like | Disagree)
Avatar
62 months ago
News App? What News App?
- People outside of the US, UK and Australia
Score: 5 Votes (Like | Disagree)
Avatar
62 months ago
Here comes the comments.... "I'm not paying for X"... "Apple tax" (referring to their cut)... "it has to be everything or I'm not buying"... etc....

Guys... read the article... it's just saying Apple is adding the ability for publishers who have subscription content to feed it to their users through Apple News App... it does not mean that you'll pay Apple for the subscription, it will be that if you have a subscription to a publication, they will be able to show you content in the News App. A nice feature for people who actually will pay for news they like.
Score: 5 Votes (Like | Disagree)
Avatar
62 months ago
I'd be willing to pay some small monthly fee ($5-$10) to access all of the news websites with paywalls, but I'm not paying a monthly fee for an individual website.

Whenever I find a news article with a paywall, I just search around for the same information on free websites. Your loss, WSJ.
Score: 4 Votes (Like | Disagree)
Avatar
62 months ago
As long as Apple doesn't show me click-bait previews of News articles in the swipe-left search page, and then surprise me with a paywall once I click on it.
Score: 3 Votes (Like | Disagree)
Avatar
62 months ago
That sound you hear is just another nail being pounded into the coffin of Apple News.
/makes more room in junk folder on iPad
Score: 3 Votes (Like | Disagree)

Top Stories

Samsung Mocks Apple for Ditching Power Adapters With iPhone 12 Lineup

Thursday October 15, 2020 11:51 am PDT by
Samsung on its social channels is mocking Apple for removing the power adapter from the iPhone 12 lineup and other iPhone models, pointing out the fact that the Samsung Galaxy smartphones continue to ship with a power adapter. "Included with your Galaxy," reads a Samsung Facebook post that features a picture of a power adapter. Apple notably is no longer providing power adapters or...

iPhone 12 Pro Pre-Orders Already Selling Out With Delivery Times Pushing Into November

Friday October 16, 2020 6:35 am PDT by
Apple today opened pre-orders for the 6.1-inch models of the iPhone 12 and iPhone 12 Pro through its website and the Apple Store app, and estimated delivery times are already slipping into November for select configurations in the United States. Customers ordering a SIM-free/Pacific Blue/128GB version of the iPhone 12 Pro, for example, are already facing an estimated delivery window of...

HomePod Mini Cable is Non-Detachable, Ends With USB-C Connector for Use With Included 20W Power Adapter

Friday October 16, 2020 12:45 pm PDT by
While not detailed in the tech specs, MacRumors can confirm that Apple's new HomePod mini features a non-detachable power cable that ends with a USB-C connector for use with the 20W power adapter included in the box. With the switch to USB-C, the HomePod mini could potentially be powered by a wider range of devices and peripherals, ranging from MacBooks to USB-C battery packs with enough...

Apple's New MagSafe Charger and Cases Begin Arriving to Customers

Saturday October 17, 2020 10:10 am PDT by
Apple's new MagSafe charger and cases have begun arriving to some customers earlier than expected, and images of the accessories have started to surface on Twitter. The photos provide a first look at the products in real-world use. As of writing, some MagSafe cases are also available for pickup at select Apple Stores in countries like the United States, Canada, and Germany. Filip...

New Google App Feature Lets You Hum a Song to Search for It

Saturday October 17, 2020 4:05 am PDT by
Google has added a new feature to its Search app that allows you to hum a song that's stuck in your head, and then use the company's machine learning algorithm to try and identify it. In the Google app or using the Google Search widget, tap the mic icon and say "what's this song?" or click the "Search a song" button. Then start humming the tune for 10-15 seconds. When you're done, the...

Brazilian Certifications Suggest iPhone 12 Mini Features 2,227mAh Battery and iPhone 12 Has 2,815mAh Battery

Friday October 16, 2020 1:08 pm PDT by
Apple's iPhone mini has the shortest battery life out of all the iPhones in the iPhone 12 lineup due to its small size, but Apple has not provided public information about the battery's capacity. A regulatory filing from Brazil, however, suggests the iPhone 12 mini has a battery capacity of 2,227mAh. The same regulatory information says the iPhone 12 features a 2,815mAh battery, which is...

Apple Offering Free AirPods With iPhone 11 Purchase in India as Part of Diwali Celebration

Friday October 16, 2020 12:35 pm PDT by
Apple today launched a new Diwali promotion in India that will see the company providing customers with a set of AirPods with the purchase of any iPhone 11 model. The new iPhone 12 models are not part of the promotion. Apple is offering the standard AirPods With Charging Case free with purchase, but customers can choose to upgrade to the AirPods with Wireless Charging Case or the AirPods Pro....

Apple Event to Unveil First Apple Silicon Macs Could Happen on November 17

Friday October 16, 2020 2:24 am PDT by
Apple will hold another digital event on November 17 to announce its first Apple Silicon powered Macs, according to frequent leaker Jon Prosser. Apple has already said that this year it intends to introduce the first Mac powered by an Apple Silicon chip instead of an Intel processor. One thing it hasn't revealed is the date it will be announced. According to Prosser's source, that date is No...

Apple Online Store Down Ahead of iPhone 12 and 12 Pro Pre-Orders

Thursday October 15, 2020 11:15 pm PDT by
Apple's online store is down ahead of iPhone 12 and iPhone 12 Pro pre-orders, which are set to begin at 5:00 a.m. Pacific Time in the United States. "You're... early," reads the Apple Store message when attempting to visit the U.S. website. "Pre-order begins at 5:00 a.m. PDT. Enjoy the extra sleep." Apple used to do new device pre-orders at 12:01 a.m. Pacific Time, but since last year, has...

When You Can Pre-Order the iPhone 12 and 12 Pro in Every Time Zone

Thursday October 15, 2020 10:55 am PDT by
Pre-orders for the iPhone 12 and the iPhone 12 Pro are set to kick off on Friday, October 16 at 5:00 a.m. Pacific Time, which is a new launch time that Apple adopted as of last year. Apple is planning to make the new devices available in multiple countries around the world simultaneously, so we've made a guide to let MacRumors readers know when pre-orders will in their country. Pre-orders...