Glitch Caused Apple to Underestimate Apple News Traffic

Apple News IconPublishers who have been offering their content on Apple News have been receiving incorrect usage statistics from Apple due to an internal glitch that caused the company to miscalculate the number of people using the service, Eddy Cue told The Wall Street Journal in a statement this evening.

According to Cue, Apple has been underestimating the number of readers using the News app since it launched alongside iOS 9 in September. The problem went under the radar because Apple was busy working on improving other aspects of the service. Apple doesn't know how exactly many people are using the News app, but the company is working to fix the problem.

"We're in the process of fixing that now, but our numbers are lower than reality," [Cue] said. "We don't know what the right number is," but he added that it was better to undercount than overcount traffic.

In October, during Apple's fourth quarter earnings call, Apple CEO Tim Cook said Apple News had approximately 40 million users, but he did not specify whether that number represented people who use the Apple News app on a regular basis or if it was a number reflecting the number of people who accessed the app at one point or another. Cue echoed that number in his comments to The Wall Street Journal, but it is not clear if that is an accurate figure given Apple's current inability to calculate exact usage.

Despite not knowing how many people are using Apple News at the current time, Cue says that Apple News usage has "scaled very fast," and that the company is happy with the Apple News product's progress thus far. After launching in the United States in September, Apple News expanded to the U.K. and Australia in October with the launch of iOS 9.1.

As The Wall Street Journal points out, accurate readership numbers are important to publishers because the figures impact advertising. Publishers who share content on Apple News are able to keep 100 percent of proceeds from ads sold on their own, or 70 percent from ads sold through the Apple iAd service. According to Cue, iAd has been popular enough with publishers that Apple will be expanding the platform with a self-service ad-buying feature in the next two months.

Apple has partnered more than a hundred publications for Apple News, including The New York Times, CNN, ESPN, The Atlantic, The Daily Mail, Slate, and more. MacRumors is also on Apple News and can be subscribed to by clicking this link on an iOS device.

Top Rated Comments

Klae17 Avatar
83 months ago
This is what Tim meant by doubling down on secrets! No one will know how many users there are. Not even Apple!
Score: 10 Votes (Like | Disagree)
farewelwilliams Avatar
83 months ago
"We don't know what the right number is"

0
Score: 9 Votes (Like | Disagree)
TC03 Avatar
83 months ago
Wow you mean Apple has a new service or product that has bugs and glitches? Impossible!
Score: 9 Votes (Like | Disagree)
The Doctor11 Avatar
83 months ago
I love the news app for discovering news and I've been using it since the betas. Without the news app I was only getting news from here, 9to5Mac, and sometimes CNN.
Score: 8 Votes (Like | Disagree)
Jsameds Avatar
83 months ago
My problem with Apple's garbage "News" app, is that it forces itself on me in a horrific way.
I don't use this term lightly- but I feel like it's a form of visual rape.
I insulate myself from negative news because it's more than just "I don't care", it's that it really disturbs me & ruins my day. I don't want to read about ANY violence... not murders, not bombings, not crimes, etc. I choose NOT to allow that in my life.
I only read tech news. That's what makes me happy & that is my choice.
That has been working perfectly for many many years.
Actually, right up to when Apple started forcing this on me.
Even though I went through & tweaked my settings, unchecking "politics", entertainment", "sports", etc.. & ONLY leaving "Tech" checked; Apple IGNORES my preferences. Any time I swipe right I get sensationalist headlines "Actor died", "Suspect captured", "Market fell", etc.
I am NOT sue happy in the slightest, but I'll tell you what- if there's ever a class action about this, I'll jump.
I do NOT deserve to be force subjected to having this negativity shoved in my face, when I clearly have gone to great lengths in my life to avoid it.
Some people don't mind all that. I do. To me it's as bad, or worse than if they forced pornography to pop up unbidden, any time a user swiped right on their screen.
It is ridiculous, uncalled for, and an affront.
People should be able to control on their devices what they do NOT wish to view.
David Bowie has died, by the way.
Score: 8 Votes (Like | Disagree)
Max(IT) Avatar
83 months ago
News still not available in Italy (and in most of the european nations). Is it so difficult to implements ?
Score: 7 Votes (Like | Disagree)

Popular Stories

iPhone 14 Pro Purple Front and Back MacRumors Exclusive

iPhone 14 Pro Renders Highlight Multiple Design Changes

Wednesday May 25, 2022 8:56 am PDT by
Leaker Jon Prosser today shared ostensibly accurate renders of the iPhone 14 Pro, providing the most accurate look yet at what the device could look like when it launches later this year. In the latest video on YouTube channel Front Page Tech, Prosser revealed renders of the iPhone 14 Pro made by Apple concept graphic designer Ian Zelbo, highlighting a range of specific design changes...
iPad Pro USB C Feature Coral

Deals: Apple's iPad Pro Reaches Up to $449 Off in Amazon's Latest Sales

Wednesday May 25, 2022 10:09 am PDT by
Amazon is marking down a wide variety of 11-inch and 12.9-inch iPad Pro models this week, with prices starting as low as $749.00 for the 11-inch tablet. You'll find the full list of sales below, all of which can be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep...
apple account card

Wallet App Now Supports Apple Account Cards on iOS 15.5

Wednesday May 25, 2022 5:01 pm PDT by
Apple appears to have recently updated the Wallet app to allow users to add an Apple Account Card, which displays the Apple credit balance associated with an Apple ID. If you receive an App Store or Apple Store gift card, for example, it is added to an Apple Account that was previously visible in the App Store and Apple Store apps. As of today, the Apple Account balance can also be added to...
iphone 13 pro max display bleen

iPhone 14 Max Reportedly Weeks Behind Schedule [Updated]

Thursday May 26, 2022 7:25 am PDT by
The iPhone 14 Max is currently behind schedule by around three weeks, according to Haitong International Securities analyst Jeff Pu. Yesterday, Nikkei Asia reported that at least one iPhone 14 model was three weeks behind schedule due to the impact of lockdowns on Apple's supply chains in China, but it was not clear which iPhone 14 model this related to. Now, Pu has clarified that the model...
iPhone 13 Always On Feature

iPhone 14 Pro Screen Refresh Rate Upgrade Could Allow for Always-On Display

Tuesday May 24, 2022 7:23 am PDT by
Last year's iPhone 13 Pro models were the first of Apple's smartphones to come with 120Hz ProMotion displays, and while the two iPhone 14 Pro models will continue to feature the technology, their screens could well boast expanded refresh rate variability this time round. To bring ProMotion displays to the ‌iPhone 13 Pro models‌, Apple adopted LTPO panel technology with variable refresh...
Apple Tap to Pay iPhone

Apple Stores Rolling Out iPhone-to-iPhone Contactless Payments Starting Today

Wednesday May 25, 2022 6:54 am PDT by
Apple in February unveiled a new "Tap to Pay on iPhone" feature that will allow compatible iPhones to accept payments via Apple Pay, contactless credit and debit cards, and other digital wallets, with no additional hardware required. Apple began testing the feature at its Apple Park Visitor Center earlier this month, and now Bloomberg's Mark Gurman has tweeted that the feature will begin...
apple tv 4k design green

Apple Releases tvOS 15.5.1 for Apple TV HD and Apple TV 4K

Wednesday May 25, 2022 9:42 am PDT by
Apple today released tvOS 15.5.1, a minor update to the tvOS operating system that first launched in September 2021. tvOS 15.5.1 comes about 10 days after the launch of tvOS 15.5. tvOS 15.5.1 can be downloaded over the air on the Apple TV through the Settings app by going to System > Software Update. ‌‌‌‌‌‌Apple TV‌‌‌‌‌‌ owners who have automatic software updates...