Glitch Caused Apple to Underestimate Apple News Traffic

Apple News IconPublishers who have been offering their content on Apple News have been receiving incorrect usage statistics from Apple due to an internal glitch that caused the company to miscalculate the number of people using the service, Eddy Cue told The Wall Street Journal in a statement this evening.

According to Cue, Apple has been underestimating the number of readers using the News app since it launched alongside iOS 9 in September. The problem went under the radar because Apple was busy working on improving other aspects of the service. Apple doesn't know how exactly many people are using the News app, but the company is working to fix the problem.

"We're in the process of fixing that now, but our numbers are lower than reality," [Cue] said. "We don't know what the right number is," but he added that it was better to undercount than overcount traffic.

In October, during Apple's fourth quarter earnings call, Apple CEO Tim Cook said Apple News had approximately 40 million users, but he did not specify whether that number represented people who use the Apple News app on a regular basis or if it was a number reflecting the number of people who accessed the app at one point or another. Cue echoed that number in his comments to The Wall Street Journal, but it is not clear if that is an accurate figure given Apple's current inability to calculate exact usage.

Despite not knowing how many people are using Apple News at the current time, Cue says that Apple News usage has "scaled very fast," and that the company is happy with the Apple News product's progress thus far. After launching in the United States in September, Apple News expanded to the U.K. and Australia in October with the launch of iOS 9.1.

As The Wall Street Journal points out, accurate readership numbers are important to publishers because the figures impact advertising. Publishers who share content on Apple News are able to keep 100 percent of proceeds from ads sold on their own, or 70 percent from ads sold through the Apple iAd service. According to Cue, iAd has been popular enough with publishers that Apple will be expanding the platform with a self-service ad-buying feature in the next two months.

Apple has partnered more than a hundred publications for Apple News, including The New York Times, CNN, ESPN, The Atlantic, The Daily Mail, Slate, and more. MacRumors is also on Apple News and can be subscribed to by clicking this link on an iOS device.

Top Rated Comments

Klae17 Avatar
67 months ago
This is what Tim meant by doubling down on secrets! No one will know how many users there are. Not even Apple!
Score: 10 Votes (Like | Disagree)
farewelwilliams Avatar
67 months ago
"We don't know what the right number is"

0
Score: 9 Votes (Like | Disagree)
TC03 Avatar
67 months ago
Wow you mean Apple has a new service or product that has bugs and glitches? Impossible!
Score: 9 Votes (Like | Disagree)
The Doctor11 Avatar
67 months ago
I love the news app for discovering news and I've been using it since the betas. Without the news app I was only getting news from here, 9to5Mac, and sometimes CNN.
Score: 8 Votes (Like | Disagree)
Jsameds Avatar
67 months ago
My problem with Apple's garbage "News" app, is that it forces itself on me in a horrific way.
I don't use this term lightly- but I feel like it's a form of visual rape.
I insulate myself from negative news because it's more than just "I don't care", it's that it really disturbs me & ruins my day. I don't want to read about ANY violence... not murders, not bombings, not crimes, etc. I choose NOT to allow that in my life.
I only read tech news. That's what makes me happy & that is my choice.
That has been working perfectly for many many years.
Actually, right up to when Apple started forcing this on me.
Even though I went through & tweaked my settings, unchecking "politics", entertainment", "sports", etc.. & ONLY leaving "Tech" checked; Apple IGNORES my preferences. Any time I swipe right I get sensationalist headlines "Actor died", "Suspect captured", "Market fell", etc.
I am NOT sue happy in the slightest, but I'll tell you what- if there's ever a class action about this, I'll jump.
I do NOT deserve to be force subjected to having this negativity shoved in my face, when I clearly have gone to great lengths in my life to avoid it.
Some people don't mind all that. I do. To me it's as bad, or worse than if they forced pornography to pop up unbidden, any time a user swiped right on their screen.
It is ridiculous, uncalled for, and an affront.
People should be able to control on their devices what they do NOT wish to view.
David Bowie has died, by the way.
Score: 8 Votes (Like | Disagree)
Max(IT) Avatar
67 months ago
News still not available in Italy (and in most of the european nations). Is it so difficult to implements ?
Score: 7 Votes (Like | Disagree)

Top Stories

bloodoxygenapplewatch

Apple Watch Series 7 to Gain Breakthrough New Health Feature

Friday March 5, 2021 5:34 am PST by
Apple is reportedly planning to bring a new, first-of-its-kind health technology to the Apple Watch Series 7, in what could be a breakthrough for managing conditions such as diabetes more easily. According to a recent report from ETNews, the Apple Watch Series 7 will feature blood glucose monitoring via a non-invasive optical sensor. Measuring blood glucose levels, also known as blood...
apple transfer google photos 1

Apple Launches Service for Transferring iCloud Photos and Videos to Google Photos

Wednesday March 3, 2021 12:04 pm PST by
Apple this week introduced a new service that's designed to make it quick and easy for iCloud users to transfer their stored photos and videos to Google Photos. As outlined in an Apple support document, you can go to Apple's privacy website and sign in to see the "Transfer a copy of your data" option. If you select this and go through all the steps, Apple will transfer your iCloud photos and ...
imac pro featured black

Apple Confirms iMac Pro Will Be Discontinued When Supplies Run Out, Recommends 27-Inch iMac

Saturday March 6, 2021 7:33 am PST by
Apple on late Friday evening added a "while supplies last" notice to its iMac Pro product page worldwide, and removed all upgrade options for the computer, leaving only the standard configuration available to order for now. We've since confirmed with Apple that when supplies run out, the iMac Pro will no longer be available whatsoever. Apple says the latest 27-inch iMac introduced in August...
Oled iPads and MackBook Pro

OLED 10.9-Inch iPad Rumored for Early 2022, 12.9-Inch iPad Pro and 16-Inch MacBook Pro Could Follow

Thursday March 4, 2021 8:37 pm PST by
Earlier today, DigiTimes shared a preview of an upcoming report claiming that Apple is working on both iPad and Mac notebook models with OLED displays that could launch starting in 2022. The full report from DigiTimes is now available, and it includes several new alleged details about Apple's plans. According to the report, the first of these devices to adopt an OLED display is likely to be...
apple products refurbished store banner

Class Action Lawsuit Over Apple Providing Refurbished Replacement Devices Proceeding to Trial in August

Friday March 5, 2021 9:53 am PST by
Initially filed in 2016, a class action lawsuit that accuses Apple of violating the Magnusson-Moss Warranty Act, Song-Beverly Consumer Warranty Act, and other U.S. laws by providing customers with refurbished replacement devices is set to proceed to trial August 16, according to a notice this week from law firm Hagens Berman Sobol Shapiro LLP. Apple's repair terms and conditions state that,...
iPhone 13 Notch Feature2

iPhone 13 Rumor Recap: Smaller Notch, Larger Batteries, 120Hz for Pro Models, Improved 5G, Wi-Fi 6E, and More

Friday March 5, 2021 8:20 am PST by
While we are likely at least six months away from Apple unveiling the so-called iPhone 13 lineup, rumors about the devices are starting to accumulate, so we've put together this recap of everything that is expected so far. The upcoming iPhone 13 lineup will consist of the same four models and the same screen sizes as the iPhone 12 lineup, according to reputable analyst Ming-Chi Kuo,...
maxresdefault

What's on Your iPhone Home Screen?

Thursday March 4, 2021 10:31 am PST by
Over on our YouTube channel, MacRumors videographer Dan has a new video up where he shares his Home Screen, wallpaper, and all of his current favorite widgets. Subscribe to the MacRumors YouTube channel for more videos. Check out Dan's video to see his setup, and then comment below and show us your own Home Screens. It's always fun to see other peoples' Home Screens, and with widgets and...
OLED iPad Pro and MacBook Pro

iPad and MacBook Models With OLED Displays Rumored to Launch in 2022

Thursday March 4, 2021 8:19 am PST by
Apple plans to release new iPad and MacBook models with OLED displays in 2022, according to industry sources cited by Taiwanese supply chain publication DigiTimes. The information was shared in the site's paywalled "Before Going to Press" section, so there are no further details yet, but the full report should be released by tomorrow. Apple has gradually increased its adoption of OLED...
Top Stories 48

Top Stories: iPhone 13 Leaks, OLED iPads and Macs, New AirTags Evidence

Saturday March 6, 2021 6:00 am PST by
iPhone rumors are heating up, with noted analyst Ming-Chi Kuo this week releasing a wide-ranging report outlining his expectations for the iPhone lineup over the next three years. This week also saw rumors about OLED displays potentially coming to iPad and Mac starting next year, increasing signs of AirTags functionality in iOS 14.5 betas, and more, so check out all of the details below! i...
imac pro while supplies last

iMac Pro No Longer Custom Configurable, Available 'While Supplies Last'

Friday March 5, 2021 10:14 pm PST by
Apple appears to be on the verge of discontinuing the iMac Pro, with the store page for the high-end all-in-one Mac including a "While supplies last" tagline and only the base model with no custom configurations available for purchase. The iMac Pro launched in December 2017, and while there have been a few tweaks to the available configurations over the years, it has received no substantial...