Apple Music Now Has Over 10 Million Subscribers After Just 6 Months

Spotify-Apple-Music-logosApple Music has surpassed 10 million subscribers across iOS, Mac, PC, Android and Apple TV in just six months, a milestone that took its largest rival Spotify around six years to accomplish, Financial Times reported on Sunday.

Apple Music, which launched in over 100 countries on June 30, 2015, has cemented its position as the world's second largest streaming music service behind Spotify, which last announced reaching over 20 million paying subscribers and more than 75 million active users three weeks before Apple's streaming service became available.

Spotify was an early entrant in the streaming music market when it launched in Europe in October 2008. The service did not expand to the U.S. until July 2011 due to lengthy negotiations with major record label companies, and it has since launched in nearly 100 countries and territories worldwide. Unlike Apple Music, Spotify also offers a free ad-supported tier with limited features on desktop and mobile.

Music industry analyst Mark Mulligan predicted last month that Apple Music would have 8 million subscribers by the end of 2015, and he expects the service to reach 20 million total users by the end of this year. At that pace, Apple Music could top Spotify as the largest streaming music service by number of subscribers in 2017, assuming that Spotify maintains around its current rate of growth.

Apple has reportedly internally set a goal of reaching 100 million Apple Music subscribers. Tim Cook confirmed 6.5 million paid subscribers last October.

Update: Spotify told Business Insider that it experienced its fastest subscriber growth ever in the second half of 2015, but did not provide an updated subscriber total.

Top Rated Comments

ButteryScrollin Avatar
103 months ago
I still have an untouched 3 month trial. It's going to stay that way for a very long time.
Thanks for letting us know.
Score: 37 Votes (Like | Disagree)
Orlandoech Avatar
103 months ago
Good for them, I'm not one of them. I prefer to own my music.
Score: 36 Votes (Like | Disagree)
dark_knight177 Avatar
103 months ago
Just because they made 10 million users doesn't mean it's any good. That's just the power of default music app, which the first thing any iOS user will see is "Try Apple Music for free".

If Spotify was part of default music app, it would have 100 million users by now.

Considering Apple has a user base of 800 million iPhone users, 10 million is a surprisingly low number, which actually indicates that Apple Music is a poor product.
Score: 36 Votes (Like | Disagree)
skinned66 Avatar
103 months ago
I still have an untouched 3 month trial. It's going to stay that way for a very long time.
Score: 27 Votes (Like | Disagree)
Slix Avatar
103 months ago
That's good to hear. However, for those that aren't at all interested in Apple Music as a streaming service, can Apple please make the iOS music app more usable, similar to how it was previously? There is no reason to lump "My Music" into one little tab, and not allow you to edit the tabs at the bottom of the screen at all, to bring back Songs, Artists, Albums, etc.

For music browsing and listening, I still prefer my 6th gen iPod nano, or any of my older iPods, for that matter.
Score: 23 Votes (Like | Disagree)
panerista Avatar
103 months ago
So much development is necessary before the cluster that is Apple Music reaches 100 million users.
Score: 17 Votes (Like | Disagree)

Popular Stories

iOS 17

26 New Things Your iPhone Can Do With Next Month's iOS 17.2 Update

Wednesday November 22, 2023 10:57 pm PST by
Apple made the first beta of iOS 17.2 available to developers in October. Since then we've seen two more betas, and with each iteration Apple continues to add more new features and changes, many of which users have been anticipating for quite a while. Below, we've listed 26 new things that are coming to your iPhone when the finalized version is publicly released in December. 1. Help You...
Apple Watch Series 9

5 Reasons to Wait for Next Year's Apple Watch

Friday November 24, 2023 3:46 am PST by
With all the discounted deals on Apple tech currently available, you might be thinking about upgrading your Apple Watch or buying one for the first time. But if your current smartwatch is doing its job just fine and it's only the idea of a good deal that's piqued your interest, it could be worth holding out until next year when Apple unveils its latest and greatest version. There are already ...
General Black Friday Deals 2022 Green

40+ Apple Black Friday Deals Still Available for AirPods, iPhone, iPad and More

Friday November 24, 2023 5:01 am PST by
Black Friday 2023 has officially ended, but we're still tracking some of the best deals of the year on Apple products like AirPods, iPad, iPhone, MacBook, and many more. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. Specifically, in this article we're...
Cyber Monday Deals Feature 2022

40+ Apple Cyber Monday Deals for AirPods, iPad, Apple Watch, and More

Sunday November 26, 2023 9:47 am PST by
Cyber Monday has taken the place of Black Friday, and you'll find many of the same deals still around today. This includes dozens of record low prices on Apple products like AirPods, iPad, Apple Watch, MacBook, iPhone, and more. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the...
ipad mini 2021 youtube

What to Expect From the Next iPad Mini Later in 2024

Friday November 24, 2023 1:00 pm PST by
Over 800 days have passed since Apple last updated the iPad mini, as outlined in the MacRumors Buyer's Guide. Fortunately, a new iPad mini is rumored to be released next year, and we have outlined what to expect from the device below. Apple released the current iPad mini in September 2021, with new features at the time including a larger 8.3-inch display, a USB-C port, a Touch ID power...