Apple Music Now Has Over 10 Million Subscribers After Just 6 Months

Spotify-Apple-Music-logosApple Music has surpassed 10 million subscribers across iOS, Mac, PC, Android and Apple TV in just six months, a milestone that took its largest rival Spotify around six years to accomplish, Financial Times reported on Sunday.

Apple Music, which launched in over 100 countries on June 30, 2015, has cemented its position as the world's second largest streaming music service behind Spotify, which last announced reaching over 20 million paying subscribers and more than 75 million active users three weeks before Apple's streaming service became available.

Spotify was an early entrant in the streaming music market when it launched in Europe in October 2008. The service did not expand to the U.S. until July 2011 due to lengthy negotiations with major record label companies, and it has since launched in nearly 100 countries and territories worldwide. Unlike Apple Music, Spotify also offers a free ad-supported tier with limited features on desktop and mobile.

Music industry analyst Mark Mulligan predicted last month that Apple Music would have 8 million subscribers by the end of 2015, and he expects the service to reach 20 million total users by the end of this year. At that pace, Apple Music could top Spotify as the largest streaming music service by number of subscribers in 2017, assuming that Spotify maintains around its current rate of growth.

Apple has reportedly internally set a goal of reaching 100 million Apple Music subscribers. Tim Cook confirmed 6.5 million paid subscribers last October.

Update: Spotify told Business Insider that it experienced its fastest subscriber growth ever in the second half of 2015, but did not provide an updated subscriber total.

Top Rated Comments

ButteryScrollin Avatar
85 months ago
I still have an untouched 3 month trial. It's going to stay that way for a very long time.
Thanks for letting us know.
Score: 37 Votes (Like | Disagree)
Orlandoech Avatar
85 months ago
Good for them, I'm not one of them. I prefer to own my music.
Score: 36 Votes (Like | Disagree)
dark_knight177 Avatar
85 months ago
Just because they made 10 million users doesn't mean it's any good. That's just the power of default music app, which the first thing any iOS user will see is "Try Apple Music for free".

If Spotify was part of default music app, it would have 100 million users by now.

Considering Apple has a user base of 800 million iPhone users, 10 million is a surprisingly low number, which actually indicates that Apple Music is a poor product.
Score: 36 Votes (Like | Disagree)
skinned66 Avatar
85 months ago
I still have an untouched 3 month trial. It's going to stay that way for a very long time.
Score: 27 Votes (Like | Disagree)
Slix Avatar
85 months ago
That's good to hear. However, for those that aren't at all interested in Apple Music as a streaming service, can Apple please make the iOS music app more usable, similar to how it was previously? There is no reason to lump "My Music" into one little tab, and not allow you to edit the tabs at the bottom of the screen at all, to bring back Songs, Artists, Albums, etc.

For music browsing and listening, I still prefer my 6th gen iPod nano, or any of my older iPods, for that matter.
Score: 23 Votes (Like | Disagree)
Idioteque_ Avatar
85 months ago
So much development is necessary before the cluster that is Apple Music reaches 100 million users.
Score: 17 Votes (Like | Disagree)

Popular Stories

airpods pro 2 1

AirPods Pro 2 No Longer Expected to Feature Built-In Heart Rate or Body Temperature Sensor

Sunday July 3, 2022 8:07 pm PDT by
While past rumors have indicated the upcoming second-generation AirPods Pro will feature a built-in heart rate and body temperature sensor, Bloomberg's Mark Gurman has cast doubt on those rumors turning out to be true, saying instead such a feature is unlikely to come anytime soon. "Over the past few months, there have been rumors about this year's model gaining the ability to determine a...
Apple Watch 8 Unreleased Feature Thumb

Apple Watch Series 8 Model Rumored to Feature 5% Larger Display

Monday July 4, 2022 5:50 am PDT by
Apple is working on an Apple Watch Series 8 model with a larger display, according to DSCC's Ross Young and Haitong International Securities's Jeff Pu. In October last year, Young suggested that the Apple Watch Series 8 could come in three display sizes. Now, responding to a query about the rumor on Twitter, Young claims that the additional display size joining the Apple Watch lineup will be ...
intel go pc justin long

Windows Laptop Makers 'Worried' About New MacBook Air Impacting Sales

Tuesday July 5, 2022 6:57 am PDT by
The upcoming launch of Apple's redesigned MacBook Air with the M2 chip has some Windows laptop manufacturers "worried" that sales of Intel-based laptops will be negatively affected, according to industry sources cited by DigiTimes. "A Wintel brand vendor pointed out that at a price point of US$1,000-$1,500, the MacBook Air will crowd out other high-end notebooks," the report claims, with...
European Commisssion

EU Approves Landmark Legislation to Regulate Apple and Other Big Tech Firms

Tuesday July 5, 2022 5:53 am PDT by
European Union lawmakers have approved landmark legislation to heavily regulate Apple, Google, Meta, and other big tech firms. The Digital Markets Act (DMA) and Digital Services Act (DSA) were proposed by the European Commission in December 2020. Now, collected in a "Digital Services Package," the legislation has been formally adopted by the European Parliament and seeks to address...
macbook air m2 order date feature

Apple Announces MacBook Air With M2 Chip Available to Order Starting July 8, Launches July 15

Wednesday July 6, 2022 4:59 am PDT by
Apple today announced that the new MacBook Air equipped with the M2 chip will be available to order starting Friday, July 8 at 5 a.m. Pacific Time. Apple said deliveries to customers and in-store availability will begin Friday, July 15. MacRumors exclusively reported that Apple planned to launch the new MacBook Air on July 15, and the date has now been confirmed by Apple. Customers will be...
top stories 2jul2022

Top Stories: M2 MacBook Air Release Date, New HomePod Rumor, and More

Saturday July 2, 2022 6:00 am PDT by
The M2 MacBook Pro has started making its way into customers' hands and we're learning more about how it performs in a variety of situations, but all eyes are really on the upcoming M2 MacBook Air which has seen a complete redesign and should be arriving in a couple of weeks. Other top stories this week included a host of product rumors including additional M2 and even M3 Macs, an updated...
Lockdown Mode Feature

Apple Announces New Lockdown Mode on iOS 16 With 'Extreme' Level of Security

Wednesday July 6, 2022 10:00 am PDT by
Apple today announced a new Lockdown Mode coming to the iPhone, iPad, and Mac with iOS 16, iPadOS 16, and macOS Ventura. Apple says the optional security feature is designed to protect the "very small number" of users who may be at risk of "highly targeted cyberattacks" from private companies developing state-sponsored spyware, such as journalists, activists, and government employees. Apple...
siri remote 3

Apple Releases Firmware Update for Apple TV Siri Remote

Tuesday July 5, 2022 12:10 pm PDT by
Apple today released new firmware for the Siri Remote designed for the Apple TV, updating the software from version 9M6772 to 10M1103. The software is for the redesigned Siri Remote that was released in May 2021, aka the gray remote with the updated interface. In the Apple TV settings, the new firmware will display as 0x0070, up from 0x0061. There is no word on what's new with the Apple TV...