Apple Music Estimated to Have 8M Paying Subscribers, Predicted to Hit 20M by End of 2016
Apple's streaming music service Apple Music will have 8 million subscribers by the time 2015 comes to a close, according to music business analyst Mark Mulligan (via Music Business Worldwide). Mulligan also forecast that Apple Music should hit 20 million total users by around this time next year, ultimately making it the second most popular streaming music service behind Spotify.
“Apple might not have found the subscription market quite the plain sailing it had anticipated but it has still managed to establish itself as the second player with astounding pace. Its platform and marketing assets are well known, but its clear commitment to making Apple Music work have surprised some."
As Mulligan pointed out, however, the exact numbers in his prediction can vary as we head into the new year. With Apple Music's three-month free trial that could have led to some accidental paid subscribers and Spotify Premium's $1 a month three-month trial system, the analyst stated that there are enough "wildcards" in the equation to unbalance his prediction.
If the analyst's estimation of 8 million Apple Music subscribers by the New Year becomes true, that would be about 1.5 million growth during the fall, after Tim Cook confirmed the service had 6.5 million in October. Normally $10/month, Mulligan believes if Apple has trouble with getting subscribers to stick around, they could return to convincing record labels in lowering that monthly cost.
“If Apple finds growth tough going, expect it to throw everything it has got at getting the labels to agree to lower price point products so it can open up large chunks of the iTunes music customer base.”
In the meantime, Apple is pushing Apple Music onto more supported third-party products, including a beta for Sonos speakers that brought support for the streaming music service onto the speakers for the first time. The Cupertino company is also still dealing in exclusives, recently announcing a project with Taylor Swift that will include a made-for-Apple Music concert film debuting on the service this Sunday, December 20. Recently, Apple began rewarding its retail workers with gifts for the holidays, which included a free nine-month subscription to Apple Music.
Popular Stories
Following nearly two years of rumors about a fourth-generation iPhone SE, The Information today reported that Apple suppliers are finally planning to begin ramping up mass production of the device in October of this year. If accurate, that timeframe would mean that the next iPhone SE would not be announced alongside the iPhone 16 series in September, as expected. Instead, the report...
Key details about the overall specifications of the iPhone 17 lineup have been shared by the leaker known as "Ice Universe," clarifying several important aspects of next year's devices. Reports in recent months have converged in agreement that Apple will discontinue the "Plus" iPhone model in 2025 while introducing an all-new iPhone 17 "Slim" model as an even more high-end option sitting...
Apple supply chain analyst Ming-Chi Kuo today shared alleged specifications for a new ultra-thin iPhone 17 model rumored to launch next year. Kuo expects the device to be equipped with a 6.6-inch display with a current-size Dynamic Island, a standard A19 chip rather than an A19 Pro chip, a single rear camera, and an Apple-designed 5G chip. He also expects the device to have a...
Apple typically releases its new iPhone series around mid-September, which means we are about two months out from the launch of the iPhone 16. Like the iPhone 15 series, this year's lineup is expected to stick with four models – iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max – although there are plenty of design differences and new features to take into account. To bring ...
Apple’s iCloud Private Relay service is down for some users, according to Apple’s System Status page. Apple says that the iCloud Private Relay service may be slow or unavailable. The outage started at 2:34 p.m. Eastern Time, but it does not appear to be affecting all iCloud users. Some impacted users are unable to browse the web without turning iCloud Private Relay off, while others are...
Apple is planning to release at least one iPhone 17 model next year with mechanical aperture, according to a report published today by The Information. The mechanical system would allow users to adjust the size of the iPhone 17's aperture, which refers to the opening of the camera lens through which light enters. All existing iPhone camera lenses have fixed apertures, but some Android...
