Continuing a tradition begun four years ago, Apple today has joined in recognizing World AIDS Day by coloring Apple logos on its retail stores around the world bright red. The worldwide event was established to represent the global fight in preventing HIV and AIDS, as well as promoting healthy education of the diseases, a cause Apple has helped forward with its line of (PRODUCT)RED accessories.
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As in years past, the company has taken to promoting the World AIDS Day events not only in retail locations but on its online storefront, as well. The home page of Apple.com today encourages visitors to shop the company's (PRODUCT)RED line of Mac, iPhone, iPod, iPad, Apple Watch, and Beats accessories to help promote and fund AIDS defense and awareness.
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Apple Stores known to be participating in the event include the Bondi Junction location near Sydney, Australia, the Brussels, Belgium store, and Apple's flagship Fifth Avenue spot in New York City. The company quietly launched a (PRODUCT)RED leather case for the iPhone 6s and 6s Plus yesterday in time for the December 1 event, and teamed up with iOS developer Supercell in an exclusive promotional event that will let players purchase rare in-game items with 100 percent of proceeds going to the Global Fund to fight AIDS.
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Top Rated Comments
also, whats up with the "cause A is better than cause B" crap on the internet these days? it's tiresome. we can all work together toward a better world. we don't need to pick the worst disease or social justice issue and conquer them one at a time in order of perceived importance.
[edit: apparently some of you think my post here says "lets fix all the worlds problems all at once!" -- that isn't what this post says so please don't waste your time or mine making another post about it]