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mashable.com Articles

Phil Schiller Discusses Retina MacBook, Apple's 'Intense Collaboration'

Wednesday October 28, 2015 9:17 am PDT by
Apple marketing chief Phil Schiller recently met with Mashable editor-at-large Lance Ulanoff for a rare interview, discussing topics ranging from the new 12-inch MacBook to Apple's "intense collaboration" that makes such products possible. Schiller emphasized how Apple's process from product conception to production has greatly changed over the past few decades, as a result of "intense...