The latest numbers from research firm IDC show that Samsung and Apple continue to lead the worldwide smartphone market, but Chinese handset maker Huawei is placing increasing pressure on the industry giants after experiencing strong 60.9% growth compared to the year-ago quarter.
IDC's Worldwide Quarterly Mobile Phone Tracker reveals that Samsung continues to be the top smartphone vendor with 23.8% market share, shipping an estimated 84.5 million smartphones in the third quarter of the calendar year, compared to 23.9% market share and 79.6 million smartphones shipped in the year-ago quarter.
Apple trailed in second with 13.5% market share after shipping 48 million smartphones in the calendar third quarter, compared to 11.8% market share and 39.3 million smartphones shipped in the year-ago quarter -- a 22.2% year-over-year increase, which cut away at Samsung's market lead.
Apple's growth can be attributed to strong iPhone 6s and iPhone 6s Plus sales, which Apple says has led to the highest rate of Android switchers it has ever measured. The new smartphones set a record with 13 million sales over their September launch weekend. Apple released its complete FY Q4 financial results yesterday.
Huawei also closed the gap on Samsung and Apple due to strong growth in China and Europe. The Shenzhen-based company was the third-largest smartphone vendor, a position that previously belonged to Chinese rival Xiaomi, with 7.5% market share and 26.5 million smartphones shipped in the third quarter.
Lenovo and Xiaomi rounded off the top five largest smartphone vendors with nearly equal 5.3% and 5.2% market share respectively. Lenovo shipped an estimated 18.8 million smartphones, while Xiaomi shipped an estimated 18.3 million smartphones. All other vendors combined to ship an estimated 159.1 million smartphones.
Overall smartphone shipments totaled 355.2 million worldwide in the third quarter, up 6.8% from the 332.6 million units shipped in the year-ago quarter, marking the second highest level of smartphone shipments for a single quarter ever. The growth was driven by new flagship devices such as the iPhone 6s, Galaxy S6 edge+ and Galaxy Note5.
Apple should unveil the iPhone 17 series in September, and there might be one bigger difference between the Pro and Pro Max models this year.
As always, the Pro Max model will be larger than the Pro model:iPhone 17 Pro: 6.3-inch display
iPhone 17 Pro Max: 6.9-inch displayGiven the Pro Max is physically larger than the Pro, it has more internal space, allowing for a larger battery and...
The calendar has turned to July, meaning that 2025 is now more than half over. And while the summer months are often quiet for Apple, the company still has more than a dozen products coming later this year, according to rumors.
Below, we have outlined at least 15 new Apple products that are expected to launch later this year, along with key rumored features for each.
iPhone 17 Series
iPho...
In 2020, Apple added a digital car key feature to its Wallet app, allowing users to lock, unlock, and start a compatible vehicle with an iPhone or Apple Watch. The feature is currently offered by select automakers, including Audi, BMW, Hyundai, Kia, Genesis, Mercedes-Benz, Volvo, and a handful of others, and it is set to expand further.
Apple has a web page with a list of vehicle models that ...
Since the iPhone X in 2017, all of Apple's highest-end iPhone models have featured either stainless steel or titanium frames, but it has now been rumored that this design decision will be coming to an end with the iPhone 17 Pro models later this year.
In a post on Chinese social media platform Weibo today, the account Instant Digital said that the iPhone 17 Pro models will have an aluminum...
Apple is continuing to refine and update iOS 26, and beta three features smaller changes than we saw in beta 2, plus further tweaks to the Liquid Glass design. Apple is gearing up for the next phase of beta testing, and the company has promised that a public beta is set to come out in July.
Transparency
In some apps like Apple Music, Podcasts, and the App Store, Apple has toned down the...
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are just over two months away, and there are plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models.
Latest Rumors
These rumors surfaced in June and July:Apple logo repositioned: Apple's logo may have a lower position on the back of the iPhone 17 Pro models, compared to previous...
New renders today provide the best look yet relocated Apple logo and redesigned MagSafe magnet array of the iPhone 17 Pro and iPhone 17 Pro Max.
Image via Majin Bu.
Several of the design changes coming to the iPhone 17 Pro model have been rumored for some time, such as the elongated camera bump that spans the full width of the device, with the LiDAR Scanner and flash moving to the right side.
...
Amazon is soon to be back with its annual summertime Prime Day event, lasting for four days from July 8-11, the longest Prime Day yet. As it does every year, Prime Day offers shoppers a huge selection of deals across Amazon's storefront, and there are already many deals you can get on sale ahead of the event.
Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a ...
iPhone 17 models will feature a redesigned Dynamic Island user interface, according to a post today from Digital Chat Station, an account with more than three million followers on Chinese social media platform Weibo. The account has accurately leaked some information regarding future Apple products in the past.
The account did not share any specific details about the alleged changes that are ...
Again, Samsung is too focused on the wrong competitor. Huawei/Xiaomi are eating their lunch.
Beware, because Huawei/Xiaomi is not only chasing Samsung. Premium pricing begs for consistently premium experiences that easily differentiate from cheap clones. But cheap clone makers keep on trying, copying premium features and incorporating them into their cheaper-to-much-cheaper offerings. Eventually, there's so many premium features in the cheap clones that it becomes hard to rationalize continuing to pay the premium.
See the IBM PC story: a premium computer in its day made by a well-respected, premium company who then suffered an "attack of the clones." What happened there?
Once again, this appears to be about shipments, not purchases. I'll wait till actual sales figures come out before rushing to judgement.
If Samsung and others phones weren't being sold, retailers wouldn't stock them. So.. we can assume a very large percentage of these phones are being sold, and a very small number being returned to the manufacturer.
... Still thinking about Steve Jobs in 2007, during iPhone keynote when he said he only wanted 1% of the Market Share... Almost 9 years after, Apple represents 14% of the market share and 60% of the global smartphone profits (if not more...)
it always amazes me how a company (Samsung) can have such a big lead and loose lots of money while the second placer with a much smaller share makes tons of money. (This is all with respect to the mobile devision of samsung). Guess they spend too money on marketing and don't charge enough for their devices (especially the lower end ones, that give market share but don't make any money)
Biggest design overhaul since iOS 7 with Liquid Glass, plus new Apple Intelligence features and improvements to Messages, Phone, Safari, Shortcuts, and more. Developer beta available now ahead of public beta in July.
