Apple today released a new series of short 15 second ads, all of which highlight different Apple Watch features like Siri, Apple Music, Apple Pay, notifications, fitness tracking, and more.
In the ad titled "Skate," a group of skaters use Apple Pay to buy ice cream, while in "Travel," the Apple Watch's Wallet app is used to display a boarding pass.
In the "Play" ad, the Apple Watch is used to make a bid on eBay while its wearer is also playing the piano, and in "Kiss," two people about to kiss are interrupted by a notification for an Uber arrival, which is dismissed so the moment can quickly continue.
"Dance" showcases Siri and Apple Music, depicting a guy dancing around after asking Siri to play 80s music, while "Move" highlights the activity tracking capabilities of the Apple Watch.
"Style" is the sole ad that stands out from the other ads that show the Apple Watch in action, as it focuses on the different band options for the Apple Watch.
All of the videos depict the Apple Watch in use while on the go or performing other tasks, giving examples of how it fits into daily life in an unobtrusive way to make mundane tasks easier. The seven new ads that have been released today are the second wave in the latest Apple Watch ad series, which previously featured six similar short ads that were released two weeks after watchOS 2 launched. The full set of ads is available on Apple's YouTube channel.
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Top Rated Comments
To haters: ok you don't like them. Move along.
When I went and purchased an Apple Watch at the Apple Store (which is always packed), I went up to the table with the Apple Watch display and no other customers were around it. The only table like that in the store.
Managed to flag an employee over and he opened the drawer with the Apple Watches in it and could not turn any of them on. He thought they were out of power. Surprised, I said - am I really the first customer who has wanted to try one on today, and he said yes he thought I was. Mind you, this was 3:45pm in the afternoon. After consulting with another employee he found out he had to double tap the power button on the watch to turn them on.
I was there for another 45 minutes because the first Watch given to me was scratched, and the second needed to be charged for a good amount of time before being set up (also had a loose power button). In that entire time no other customer did anything but glance at the Watch table.
Brought the watch home and thought it over - this was an attractive product, but not a terribly useful one. It was also very fiddly in my opinion in terms of interface. But more than anything, and my reason for returning it, was that it was simply not worth its price. I think Apple needed a cheaper entry level watch. It also doesn't make much sense to me that the only difference between models is materials and someone paying for the most expensive watch does not get any extra functionality in return.