Apple Says Mac is 'Best Choice for College' in New Ad Aimed at Students - MacRumors
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Apple Says Mac is 'Best Choice for College' in New Ad Aimed at Students

Apple today shared a new ad that promotes MacBooks as the "best choice for college."


In the 90-second video, students are frustrated by but eventually overcome creative block while working on assignments like screenplays and CADs.

"Mac laptops are your best choice for college," says Apple. "Whether you're studying business, engineering, design, or the arts — get started on Mac."

The ad is set to the song "I'VE GOT THIS ALL UNDER CONTROL" by Willow Kayne.

With the MacBook Neo, the Mac is more affordable than ever. In the U.S., the laptop starts at just $499 for college students who verify their enrollment.

Students can learn more about the Mac on Apple's College Students page.

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Top Rated Comments

ikramerica Avatar
49 minutes ago at 06:57 am

*If you can find one.

https://www.macrumors.com/2026/05/05/apple-just-killed-off-three-more-macs/

https://www.macrumors.com/2026/04/27/macbook-neo-amazon-walmart/

https://www.macrumors.com/2026/05/07/apple-drop-base-macbook-neo-costs-climb/
Bestbuy has all Neos in stock except the silver 512.

All for immediate delivery, some for immediate pickup and others for pickup within a few days.
Score: 3 Votes (Like | Disagree)
Apple_Robert Avatar
1 hour ago at 06:42 am
Not one of Apple's better ads. Too long and boring.
Score: 3 Votes (Like | Disagree)
Jumpthesnark Avatar
47 minutes ago at 06:58 am
Never saw a computer ad with a shower scene before 🤣

I thought it worked. Really showed frustration with work/classes and how getting past that feels once the inspiration hits.

Also I liked that they didn't show frustrated students with PCs and happy students with Macs. That would have been lame.
Score: 2 Votes (Like | Disagree)
6 minutes ago at 07:40 am
Apple's better for everything I do. I have a mac and a PC, but I dunno that the company can keep criticizing PCs for their bugginess. PCs cab still be buggier, but not always, and MacOS just keeps getting worse and worse, and it only has to work on Apple products, so it's kind of tragic to see the direction it's been going in. Anyone who uses XCode knows what a disaster it is.
Score: 1 Votes (Like | Disagree)