New Apple Watch Ads Showcase Messaging, Fitness, Maps and Apple Pay

Apple debuted a new series of Apple Watch ads aimed at simply showing off specific features. The new ads, which are all set against bright backgrounds and feature people using their Watches for specific purposes, show off the device's fitness and messaging capabilities in addition to Apple Pay and Maps.


The first two ads, "Sing" and "Date" feature people using Apple Watch's messaging capabilities to live their lives. In "Sing", the user sends someone an audio message of a song he's singing.


In "Date", actress Lake Bell, who is the narrator of the iPhone 6s commercial, enjoys a night out and is updated on her child via Messages.


The second two ads, "Train" and "Cycle", showcase the Apple Watch's fitness capabilities. In "Train", boxer Gennady Gennadyevich Golovkin can be seen checking his heart rate as he air boxes.


In "Cycle," a user is completing their indoor cycling exercise and watching it get recorded by the Apple Watch.


In "Ride", a user is shown driving around until they stop to ask Siri for directions. The Apple Watch then provides directions to her destination and she departs.


Finally, in "Sprinkle", a mother carrying a child is shown using her Apple Watch to pay for more ice cream after one of her daughters drops her ice cream.

The new ads come nearly 2 weeks after the Cupertino company released watchOS 2 for the device, which adds native app support, new watch faces and third-party complications. Earlier today, Apple and Hermes launched the Apple Watch Hermes Collection in select Apple Stores and Hermes retail stores.

Top Rated Comments

Jakexb Avatar
93 months ago
THIS is how you advertise electronic jewelry.

I agree with the poster who said this is A-Game advertising. In 15 seconds, they set a unique look that I can't say matches anything else on TV and managed to show blip of relevant functionality. Nothing about 3rd party apps (as they don't work amazingly well), just quick notifs, fitness, Apple Pay. And it's all done in a stylish and feminine tone, which is rare for electronics ads -- which are usually skew masculine.

I can see them not being a hit on this board, but they're not going after dudes that hang out on MacRumors. Fascinating to watch.
Score: 32 Votes (Like | Disagree)
farewelwilliams Avatar
93 months ago
they cut out over 30 minutes of footage that showed the Apple Watch was loading.
Score: 30 Votes (Like | Disagree)
ferdinandcc Avatar
93 months ago
I'm surprised to see so much negativity here. These are the best ads Apple has done in a long time, to my eyes. While not as iconic as the iPod silhouette campaign or the Mac vs PC campaign, these are the first ads in quite a while to even come close to having a *chance* at becoming halfway iconic. The backgrounds alone are terrific, and the music choices so far are so much more upbeat than the direction Apple's ads have been headed lately. I agree with Jakexb. This is how you advertise electronic jewelry.
Score: 19 Votes (Like | Disagree)
JCrz Avatar
93 months ago
In "Date", actress Lake Bell, who is the narrator of the iPhone 6s commercial, enjoys a night out and is updated on her child via Messages.
Reality: By the time she actually receives the messages, her children are in college.
Score: 16 Votes (Like | Disagree)
jimbobb24 Avatar
93 months ago
Mom - if your child drops their ice cream they learn a valuable lesson about gravity, loss, hardship, and taking care of your ice cream. What are you, made of money?
Score: 16 Votes (Like | Disagree)
coltman75 Avatar
93 months ago
Wow, really pretty ads! I like how they're short and sweet, and really do show a small bite of life with an Apple Watch! The ad team is really on their A-game with these.
Score: 14 Votes (Like | Disagree)

Popular Stories

Cyber Monday Deals Feature 2022

Best Cyber Monday Apple Deals Still Available for AirPods, Apple TV, iPad, and More

Monday November 28, 2022 5:24 am PST by
The Black Friday and Cyber Monday holiday shopping rush is drawing to a close, but there are still some good deals to be had out there. For Apple products, many of the deals you've seen since last week are still available, though some have expired. So for anyone who missed out on Black Friday deals, there's still an opportunity to get some of the year's best prices on many Apple devices. Note: ...
iPhone 14 Pro Rear Camera

iPhone 15 to Use 'State-of-the-Art' Image Sensor From Sony for Better Low-Light Performance

Monday November 28, 2022 11:00 am PST by
Apple's upcoming iPhone 15 models will be equipped with Sony's newest "state of the art" image sensors, according to a report from Nikkei. Compared to standard sensors, Sony's image sensor doubles the saturation signal in each pixel, allowing it to capture more light to cut down on underexposure and overexposure. Nikkei says that it is able to better photograph a person's face even with...
Apple Watch Ultra Oceanic Plus App

Apple Announces Oceanic+ App Now Available for Apple Watch Ultra

Monday November 28, 2022 6:11 am PST by
Apple today announced that the Oceanic+ app is available for the Apple Watch Ultra starting today. Designed by Huish Outdoors in collaboration with Apple, the app serves as a dive computer for recreational scuba diving at depths up to 40 meters/130 feet. Apple already offers a basic Depth app on the Apple Watch Ultra for viewing your current depth, maximum depth reached, water temperature,...
app store awards 2021

Apple Announces 2022 App Store Award Winners, Highlighting Best Apps of the Year

Tuesday November 29, 2022 3:10 am PST by
Apple today announced its 2022 App Store Award winners, highlighting the 16 best apps and games selected by Apple's global App Store editorial team. The top apps were chosen by Apple for their quality, innovative technology, creative design, positive cultural impact, and ability to deliver "exceptional experiences." Apple CEO Tim Cook said: This year's App Store Award winners reimagined...
rapid security response

Apple Releases Another Rapid Security Response Update for iOS 16.2 Beta Users

Monday November 28, 2022 10:16 am PST by
Apple today released a Rapid Security Response update that is available for those running the iOS 16.2 beta, marking the launch of the second RSR update since the feature was released in iOS 16. The Rapid Security Response Update is designed to provide iOS 16.2 beta users with bug fixes without the need to install a full update. The initial RSR release for iOS 16.2 beta users was a test with ...
twitter elon musk

Elon Musk Claims Apple Has 'Mostly Stopped' Offering Ads on Twitter and Is Making Moderation Demands

Monday November 28, 2022 10:42 am PST by
Apple has cut back on its Twitter advertising, according to Twitter CEO Elon Musk. In a tweet, Musk said that Apple has "mostly stopped" its Twitter ads, asking if Apple hates "free speech." Musk went on to publish a poll asking if Apple should "publish all censorship actions" taken that impact customers and he began retweeting content from companies that Apple has had moderation discussions ...
iphone 11 tesla cybertruck close up

Elon Musk Pledges to Build iPhone Rival If Apple Ousts Twitter

Tuesday November 29, 2022 2:48 am PST by
Elon Musk has pledged to offer an "alternative phone" if Apple and Google remove Twitter from their app stores, adding to long-standing rumors about an iPhone rival from Tesla. Modified iPhone 11 Pro in the style of the Tesla Cybertruck, by Caviar. Musk's remark came after being asked about the potential scenario of Twitter being removed from app stores, which could conceivably happen if the...
General Black Friday Deals 2022 Green

All the Apple Black Friday Deals You Can Still Get

Friday November 25, 2022 4:40 am PST by
Although Black Friday is now technically over, many Apple products are still seeing major discounts through the weekend as we head into Cyber Monday. In this article, you'll find every Apple device with a notable Black Friday sale that's still available. We'll be updating as prices change and new deals arrive, so be sure to keep an eye out if you don't see the sale you're looking for yet. Note:...