Apple Removes Over 250 iOS Apps With Ad SDK That Collects Personal User Data

SourceDNA, an analytics service that tracks iOS and Android code, has discovered hundreds of iOS apps that collect personally identifiable user information, including Apple ID email addresses and device identifiers, through a Chinese third-party advertising SDK called Youmi that is prohibited by App Store guidelines.

App-Store-About
The analytics firm, using its new developer tool Searchlight, found 256 affected apps, with an estimated 1 million total downloads, using one of the versions of Youmi in violation of user privacy. Its report claims most of the developers who used the SDK are located in China, and that many were likely unaware of the threat since the tool kit is delivered in binary form and obfuscated.

Ars Technica explained in more detail about the information gathered "gradually over the past year or so" by apps using Youmi:

SourceDNA researchers found four major classes of information gathered by apps that use the Youmi ad SDK. They include:

1. A list of all apps installed on the phone
2. The platform serial number of iPhones or iPads themselves when they run older versions of iOS
3. A list of hardware components on devices running newer versions of iOS and the serial numbers of these components, and
4. The e-mail address associated with the user’s Apple ID

The personal info is reportedly gathered via private APIs and then routed through Youmi's servers in China.

Apple released a statement saying it will remove apps with Youmi from the App Store, and reject future submissions using the SDK:

“We’ve identified a group of apps that are using a third-party advertising SDK, developed by Youmi, a mobile advertising provider, that uses private APIs to gather private information, such as user email addresses and device identifiers, and route data to its company server. This is a violation of our security and privacy guidelines. The apps using Youmi’s SDK have been removed from the App Store and any new apps submitted to the App Store using this SDK will be rejected. We are working closely with developers to help them get updated versions of their apps that are safe for customers and in compliance with our guidelines back in the App Store quickly.”

SourceDNA sent a full list of affected apps to Apple, including the official McDonald's app in China, but did not share it publicly. Developers can check if their apps are affected using the analytics firm's Searchlight tool.

This discovery comes weeks after iOS malware XcodeGhost was disclosed, which arose from a malicious version of Xcode, Apple's official tool for developing iOS and OS X apps. Apple also patched YiSpecter malware in iOS 8.4.

Popular Stories

maxresdefault

Where's the New Apple TV?

Monday December 22, 2025 11:30 am PST by
Apple hasn't updated the Apple TV 4K since 2022, and 2025 was supposed to be the year that we got a refresh. There were rumors suggesting Apple would release the new Apple TV before the end of 2025, but it looks like that's not going to happen now. Subscribe to the MacRumors YouTube channel for more videos. Bloomberg's Mark Gurman said several times across 2024 and 2025 that Apple would...
apple intelligence black

Report: Apple's AI Strategy Could Finally Pay Off in 2026

Tuesday December 30, 2025 9:01 am PST by
Apple's restrained artificial intelligence strategy may pay off in 2026 amid the arrival of a revamped Siri and concerns around the AI market "bubble" bursting, The Information argues. The speculative report notes that Apple has taken a restrained approach with AI innovations compared with peers such as OpenAI, Google, and Meta, which are investing hundreds of billions of dollars in data...
apple fitness 2026 1

Apple Teases 'Something Big' Coming Soon to Apple Fitness+

Tuesday December 30, 2025 2:11 pm PST by
The Apple Fitness+ Instagram account today teased that the service has "big plans" for 2026. In a video, several Apple Fitness+ trainers are shown holding up newspapers with headlines related to Apple Fitness+. What's Apple Fitness+ Planning for the New Year? Something Big is Coming to Apple Fitness+ The Countdown Begins. Apple Fitness+ 2026 is Almost Here 2026 Plans Still Under ...
iPhone Top Left Hole Punch Face ID Feature Purple

iPhone 18 Pro Launching Next Year With These 12 New Features

Tuesday December 23, 2025 8:36 am PST by
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another nine months, there are already plenty of rumors about the devices. Below, we have recapped 12 features rumored for the iPhone 18 Pro models. The same overall design is expected, with 6.3-inch and 6.9-inch display sizes, and a "plateau" housing three rear cameras Under-screen Face ID Front camera in...
maxresdefault

Hands-On With a Rough iPhone Fold Mockup

Monday December 29, 2025 10:55 am PST by
Apple is rumored to be introducing a foldable iPhone in September 2026, and since it will bring the biggest form factor change since the iPhone was introduced in 2007, curiosity about the design is high. A 3D designer created an iPhone Fold design based on rumors, and we printed it out to see how it compares to Apple's current iPhones. Subscribe to the MacRumors YouTube channel for more ...
iphone 17 pro dark blue 1

iPhone 17 Pro and Pro Max Users Report Static Speaker Noise While Charging

Tuesday December 30, 2025 10:39 am PST by
iPhone 17 Pro and Pro Max owners are having trouble with the speakers of their devices, and have complained about a static or hissing noise that occurs when the iPhone is charging. There are multiple discussions about the issue on Reddit, the MacRumors forums, and Apple's Support Community, where affected users say there is a noticeable static noise "like an old radio." Some people report...
iOS 26

iOS 26.2 Adds These 8 New Features to Your iPhone

Monday December 22, 2025 8:47 am PST by
Earlier this month, Apple released iOS 26.2, following more than a month of beta testing. It is a big update, with many new features and changes for iPhones. iOS 26.2 adds a Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more. Below, we have highlighted a total of eight new features. Liquid Glass Slider on Lock Screen A new slider in the Lock...
airpods color prototypes

Apple Tested AirPods in Bright Colors

Saturday December 27, 2025 6:06 am PST by
Apple reportedly tested a version of the first-generation AirPods with bright, iPhone 5c-like colored charging cases. The images, shared by the Apple leaker and prototype collector known as "Kosutami," claim to show first-generation AirPods prototypes with pink and yellow exterior casings. The interior of the charging case and the earbuds themselves remain white. They seem close to some...

Top Rated Comments

jettredmont Avatar
133 months ago
through a Chinese third-party advertising SDK called Youmi ('https://www.youmi.net/')
So, another issue with wide swathes of apps from China. Not to be nationalist over this, but it seems there is a clear disease running through China putting its product on par with former-Soviet countries in terms of general trustability. The fact that this private information is being sent through the Great Firewall of China and not being hindered by that at all seems significant (Chinese developers complain that it is too slow to download Xcode across that firewall, but sending all this data from millions of phones and devices around the world to their servers over the same firewall is business as usual?)

"Something is rotten in the state of Denmark" seems an understatement.

I trust any corporation about as far as I can throw them, but it seems those residing in China give even less of a pause before assuming that anything they can grab is fair game.

When will apps start displaying "Designed and developed in the USA" badges?
Score: 20 Votes (Like | Disagree)
doboy Avatar
133 months ago
These apps should be banned, but doesn't sound too serious. Google likely collects more data ;)
Score: 17 Votes (Like | Disagree)
asmartkid82 Avatar
133 months ago
I think the real question is: How many apps (and how long) have been making use of private APIs using similar techniques? How many apps do we have in our devices that have bypassed App Store validation using similar procedures? And I assure you, as a developer, that this is not a difficult thing to do at all…
Score: 13 Votes (Like | Disagree)
Benjamin Frost Avatar
133 months ago
Good to see apps taking personal data being removed.

Presumably FaceBook and Google will be next on the list.
Score: 11 Votes (Like | Disagree)
Rigby Avatar
133 months ago
How did these get approved in the first place? It seems something like this should be pretty easy to detect by Apple.
It isn't. In Objective C it's possible to construct API calls at runtime, so there's no easy way to discover them using static code analysis. And you can implement various methods to try and avoid making the calls while the app is in the review process.
Score: 7 Votes (Like | Disagree)
2457282 Avatar
133 months ago
Why does Apple allow these private APIs to begin with? Is it not something they can disable to avoid this problem in the future? I mean the reality is that you do not need the SDK to leverage the APIs. If you are an app developer you could write code to leverage them directly. How is Apple monitoring for this?
Score: 7 Votes (Like | Disagree)