Apple Removes Over 250 iOS Apps With Ad SDK That Collects Personal User Data

SourceDNA, an analytics service that tracks iOS and Android code, has discovered hundreds of iOS apps that collect personally identifiable user information, including Apple ID email addresses and device identifiers, through a Chinese third-party advertising SDK called Youmi that is prohibited by App Store guidelines.

App-Store-About
The analytics firm, using its new developer tool Searchlight, found 256 affected apps, with an estimated 1 million total downloads, using one of the versions of Youmi in violation of user privacy. Its report claims most of the developers who used the SDK are located in China, and that many were likely unaware of the threat since the tool kit is delivered in binary form and obfuscated.

Ars Technica explained in more detail about the information gathered "gradually over the past year or so" by apps using Youmi:

SourceDNA researchers found four major classes of information gathered by apps that use the Youmi ad SDK. They include:

1. A list of all apps installed on the phone
2. The platform serial number of iPhones or iPads themselves when they run older versions of iOS
3. A list of hardware components on devices running newer versions of iOS and the serial numbers of these components, and
4. The e-mail address associated with the user’s Apple ID

The personal info is reportedly gathered via private APIs and then routed through Youmi's servers in China.

Apple released a statement saying it will remove apps with Youmi from the App Store, and reject future submissions using the SDK:

“We’ve identified a group of apps that are using a third-party advertising SDK, developed by Youmi, a mobile advertising provider, that uses private APIs to gather private information, such as user email addresses and device identifiers, and route data to its company server. This is a violation of our security and privacy guidelines. The apps using Youmi’s SDK have been removed from the App Store and any new apps submitted to the App Store using this SDK will be rejected. We are working closely with developers to help them get updated versions of their apps that are safe for customers and in compliance with our guidelines back in the App Store quickly.”

SourceDNA sent a full list of affected apps to Apple, including the official McDonald's app in China, but did not share it publicly. Developers can check if their apps are affected using the analytics firm's Searchlight tool.

This discovery comes weeks after iOS malware XcodeGhost was disclosed, which arose from a malicious version of Xcode, Apple's official tool for developing iOS and OS X apps. Apple also patched YiSpecter malware in iOS 8.4.

Popular Stories

apple store down feature

Here's Why the Apple Store is Going Down

Thursday November 27, 2025 1:01 pm PST by
Apple's online store is going down for a few hours on a rolling country-by-country basis right now, but do not get your hopes up for new products. Apple takes its online store down for a few hours ahead of Black Friday every year to tease/prepare for its annual gift card offer with the purchase of select products. The store already went down and came back online in Australia and New Zealand, ...
Apple Foldable Thumb

Foldable iPhone to Debut These Three Breakthrough Features

Tuesday November 25, 2025 7:09 am PST by
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include three standout features that could set it apart from the competition. The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
streaming black friday 2025

Black Friday Streaming Deals Include Big Savings on Disney+, Hulu, Apple TV, and More

Monday November 24, 2025 8:03 am PST by
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Disney+, Hulu, Paramount+, Peacock, and more. Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
iPhone Pocket Short

iPhone Pocket is Now Completely Sold Out Worldwide

Tuesday November 25, 2025 7:16 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released. iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
streaming black friday 2025

Best Black Friday Streaming Deals - Save Big on Apple TV, Disney+, Hulu, and More

Thursday November 27, 2025 1:14 pm PST by
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Apple TV, Disney+, Hulu, Paramount+, Peacock, and more. Note: MacRumors is an affiliate partner with some of these vendors. When...
General Apps Messages Redux

Singapore Orders Changes to iMessage by December

Tuesday November 25, 2025 6:39 am PST by
Singapore has ordered Apple to block or filter messages on iMessage that impersonate government agencies, requiring the company to implement new anti-spoofing protections by December as part of efforts to curb rising online scams, the Straits Times reports. Singapore's Ministry of Home Affairs (MHA) said that it had issued an Implementation Directive to Apple under the Online Criminal Harms...
General Black Friday Deals 25 Red Green

The 30+ Best Black Friday Apple Deals on AirPods, iPads, MacBooks, and More

Thursday November 27, 2025 6:46 am PST by
Black Friday is finally here, and as always this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small...
General Black Friday Deals 25 Red

Apple Black Friday Deals Available Now on AirPods, iPads, Accessories, and More

Friday November 21, 2025 8:48 am PST by
We're only a few days away from Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When...

Top Rated Comments

jettredmont Avatar
132 months ago
through a Chinese third-party advertising SDK called Youmi ('https://www.youmi.net/')
So, another issue with wide swathes of apps from China. Not to be nationalist over this, but it seems there is a clear disease running through China putting its product on par with former-Soviet countries in terms of general trustability. The fact that this private information is being sent through the Great Firewall of China and not being hindered by that at all seems significant (Chinese developers complain that it is too slow to download Xcode across that firewall, but sending all this data from millions of phones and devices around the world to their servers over the same firewall is business as usual?)

"Something is rotten in the state of Denmark" seems an understatement.

I trust any corporation about as far as I can throw them, but it seems those residing in China give even less of a pause before assuming that anything they can grab is fair game.

When will apps start displaying "Designed and developed in the USA" badges?
Score: 20 Votes (Like | Disagree)
doboy Avatar
132 months ago
These apps should be banned, but doesn't sound too serious. Google likely collects more data ;)
Score: 17 Votes (Like | Disagree)
asmartkid82 Avatar
132 months ago
I think the real question is: How many apps (and how long) have been making use of private APIs using similar techniques? How many apps do we have in our devices that have bypassed App Store validation using similar procedures? And I assure you, as a developer, that this is not a difficult thing to do at all…
Score: 13 Votes (Like | Disagree)
Benjamin Frost Avatar
132 months ago
Good to see apps taking personal data being removed.

Presumably FaceBook and Google will be next on the list.
Score: 11 Votes (Like | Disagree)
Rigby Avatar
132 months ago
How did these get approved in the first place? It seems something like this should be pretty easy to detect by Apple.
It isn't. In Objective C it's possible to construct API calls at runtime, so there's no easy way to discover them using static code analysis. And you can implement various methods to try and avoid making the calls while the app is in the review process.
Score: 7 Votes (Like | Disagree)
2457282 Avatar
132 months ago
Why does Apple allow these private APIs to begin with? Is it not something they can disable to avoid this problem in the future? I mean the reality is that you do not need the SDK to leverage the APIs. If you are an app developer you could write code to leverage them directly. How is Apple monitoring for this?
Score: 7 Votes (Like | Disagree)