Netflix today announced that it's adding the ability for users to subscribe to the video streaming service within its iPhone and iPad apps. The announcement was made in a new ad featuring two characters from Netflix show Orange is the New Black who discover and talk to Siri.


Like Hulu, Netflix is opting to not raise its subscription price for in-app subscribers to make up for the App Store's 30/70 revenue split, with Apple getting 30 percent and developers getting 70. Other streaming services, like Spotify, pass the loss onto subscribers, raising the price for their service within the app.

However, it was reported in June that Apple was considering changing the 30/70 revenue split to benefit streaming services like Netflix and Hulu. Instead, Apple would discuss new commercial terms with media companies. On Apple TV, Apple is offering a more generous revenue split, with the Cupertino company taking 15 percent of revenue generated from HBO Now and other Apple TV apps.

Netflix is a universal app that's available in the App Store for free. [Direct Link]

Top Rated Comments

iAbc21 Avatar
83 months ago
This ads was actually funny!!
Score: 6 Votes (Like | Disagree)
Plutonius Avatar
83 months ago
I'm much more interested in when Netflix plans on supporting IOS 9 picture in picture on my iPad.
Score: 5 Votes (Like | Disagree)
jdillings Avatar
83 months ago
Good. People no longer need an Apple TV to set up billing for Netflix through iTunes. Don't forget you can pay for Netflix, HBO, Hulu, etc, with iTunes gift cards which you can frequently get for 20%/25% off from PayPal Digital Gifts.
Score: 4 Votes (Like | Disagree)
Kevsta26 Avatar
83 months ago
Siri has a bunch of answers for "How did I become the prison mom?"
I just figured this out myself! This is amazing for the OITNB out there :D:D
Score: 2 Votes (Like | Disagree)
kds1 Avatar
83 months ago
Where is split screen and pip...
PIP yes, but Split screen seems highly unnecessary.
Score: 1 Votes (Like | Disagree)
jaxsoccer24 Avatar
83 months ago
Siri has a bunch of answers for "How did I become the prison mom?"
Score: 1 Votes (Like | Disagree)

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