Like Hulu, Netflix is opting to not raise its subscription price for in-app subscribers to make up for the App Store's 30/70 revenue split, with Apple getting 30 percent and developers getting 70. Other streaming services, like Spotify, pass the loss onto subscribers, raising the price for their service within the app.
However, it was reported in June that Apple was considering changing the 30/70 revenue split to benefit streaming services like Netflix and Hulu. Instead, Apple would discuss new commercial terms with media companies. On Apple TV, Apple is offering a more generous revenue split, with the Cupertino company taking 15 percent of revenue generated from HBO Now and other Apple TV apps.
Netflix is a universal app that's available in the App Store for free. [Direct Link]