Hulu Updates 'Hulu Plus' with New Look, In-App Subscriptions

Hulu has updated its Hulu Plus app for iOS with a brand new look, new navigation options and in-app subscriptions, allowing users to subscribe to the service and create Hulu Plus accounts within the app.

huluplus

What's New in Version 4.0.0
- Home – Best content of the day on Hulu, handpicked and curated by our expert editorial team
- Shows You Watch – Easy access to all the shows you are currently watching, personalized to your viewing habits
- Navigation – Discover the entire breadth of the Hulu catalogue from TV, Movies, Kids, Latino, British and Hulu Originals
- Player – Brand new player with cleaner controls and a nested menu for rich features like captions, share and cast to TV
- Action Tray – Quick access to search, queue and cast to TV features from anywhere in the app
- Search – Reimagined search with contextually grouped results by category
- Remote control – stream and control your viewing experience on the big screen via Apple TV, Chromecast, Xbox1, PS3 and PS4
- Share – Share your favorite videos with your friends on Facebook, Twitter, text and email

In 2011, Hulu had complied with Apple's rule to remove links to external mechanisms for subscriptions as well as the ability to sign up for accounts. The rule forced developers to use iOS' in-app subscription feature and granting Apple 30 percent of the subscription fee. However, as GigaOm notes, it's likely Hulu has realized that the ability to gain subscribers from mobile users is more important than giving 30 percent of its mobile subscriber fee to Apple.

Additionally, the apps are also now optimized for iOS 8, iPhone 6 and iPhone 6 Plus.

Hulu Plus is a free app available in the App Store for iPhone and iPad. [Direct Link]

Top Rated Comments

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shiseiryu1

62 months ago

I will never support Hulu. Such a ripoff having to pay to watch shows that they broadcast for free over the air. Especially stupid that even after you pay you have to watch the same amount of ads. Screw you Hulu!

Rating: 10 Votes

farewelwilliams

62 months ago

"Would you like to skip this ad for $0.99?"

Rating: 8 Votes

JosephAW

62 months ago

Hulu became obsolete years ago.

Rating: 4 Votes

poematik13

62 months ago

I have a love hate relationship with Hulu. I hate them because they show you ads even if you're a paid member, and 50% of their catalog is just low-level television trash, but I love them because of their criterion collection access

Rating: 3 Votes

Evmanw

62 months ago

hmmmm, maybe like cable? Except much less money per month and more ads...

Rating: 3 Votes

tennisproha

62 months ago

Let me guess... if your device has a Ctrl key, a lot of content (such as current network shows) is free; but if you do NOT have a Ctrl key, you have to pay for EVERYTHING?

I'm not interested in this app until that absurdity changes. Crackle, the ABC and Fox apps, PBS, YouTube, etc. etc. all send the same content to ANY device, with the same paywall if any, without caring whether it's a traditional 1900s-style computer or a touch-based one.

what?

Rating: 3 Votes