Apple has purchased mapping startup Mapsense, reports Re/code. Mapsense is a San Francisco-based startup that's able to sort through massive geotagged datasets to create quick geographical visualizations of location-based data points that can be embedded into apps.
According to its website, Mapsense built a cloud-based high-speed mapping engine that could ingest and index huge amounts of data with "lightning fast" search and filtering and simple visual analysis tools.
There are over 10 billion devices on the planet streaming location data on a daily basis. While collecting location data has become mainstream, the traditional tools to visualize, understand, and harness it have been hampered by the speed and scale of this massive and complex new datasource. Mapsense's platform and developer tools help organizations quickly ingest and analyze billions of rows of location data to make more intelligent, locally targeted business decisions across the organization.
Apple is said to have paid between $25 and $30 million for Mapsense, and its 12-person team will join Apple. Apple confirmed the acquisition to Re/code with its standard acquisition statement: "Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans."
It is not clear what Apple will use the Mapsense technology for, but this is just one of a long line of mapping companies Apple has purchased to improve its Maps app. Over the past several years, Apple has purchased companies like HopStop, Coherent Navigation, Locationary, WifiSLAM, Embark, and Broadmap.
Tuesday October 22, 2024 11:39 am PDT by Juli Clover
Apple today released a new firmware update for the original AirPods Pro, the AirPods 2, the AirPods 3, and the Lightning version of the AirPods Max headphones. The new firmware is version 6F21, up from the prior 6A326 firmware that these devices were previously running.
There is no word on what's included in the firmware, but given that these are all older models, it is likely that the new...
Wednesday October 23, 2024 9:38 am PDT by Joe Rossignol
Apple suppliers will begin mass production of the fourth-generation iPhone SE in December, supply chain analyst Ming-Chi Kuo said today in a blog post.
The fourth-generation iPhone SE is expected to have a similar design as the base iPhone 14, with rumored features including a 6.1-inch OLED display, Face ID, a newer A-series chip, a USB-C port, a single 48-megapixel rear camera, 8GB of RAM...
Wednesday October 23, 2024 6:55 am PDT by Tim Hardwick
Apple's Mac mini has long been a powerhouse in a compact form, offering impressive performance in a small package. With rumors swirling about a completely overhauled new model that is likely just days away from being announced, anticipation is building for what Apple has in store.
From enhanced connectivity to major hardware upgrades, the upcoming Mac mini promises to bring significant...
Apple has abruptly reduced production of the Vision Pro headset and could stop making the current version of the device completely by the end of 2024, The Information reports.
Citing multiple people "directly involved" in making components for the headset, the report says that the scaling back of production began in the early summer. This indicates that Apple now has a sufficient number of...
Monday October 21, 2024 1:44 am PDT by Tim Hardwick
Apple is expected to release iOS 18.1 on Monday, October 28, bringing the first set of Apple Intelligence features to iPhone 15 Pro and iPhone 16 models. This update marks the first significant step forward in Apple's AI integration, offering a new Siri contextually-aware experience and a range of additional capabilities powered by on-device machine learning and large language models. There are a ...
Monday October 21, 2024 8:21 am PDT by Joe Rossignol
The Wall Street Journal's Ben Cohen this summer interviewed Apple CEO Tim Cook about the Vision Pro, innovation, Apple Intelligence, and more.
Image Credit: Vanity Fair
Cook admitted that the Vision Pro headset is not a mass-market product due to its high price.
"At $3,500, it's not a mass-market product," said Cook. "Right now, it's an early-adopter product. People who want to have...
Tuesday October 22, 2024 10:29 am PDT by Joe Rossignol
Just a few hours after claiming that the first Macs with M4 chips are launching "very soon," Bloomberg's Mark Gurman has followed up with a slightly more specific timeframe. In his latest social media post today, he said an "M4 Mac launch" is on Apple's schedule for next week, but he did not mention a specific day.
A concept of a smaller Mac mini with front-facing USB-C ports
"Busy week for...
Tuesday October 22, 2024 7:11 am PDT by Joe Rossignol
Apple is planning to launch its first Macs with the M4 series of chips "very soon," according to Bloomberg's Mark Gurman.
In a social media post today, Gurman said these Macs will include new MacBook Pro, iMac, and Mac mini models specifically. He continues to expect the next Mac mini to feature a "revamped" design, in line with his previous reporting that said the new model will be nearly...
Thursday October 24, 2024 9:19 am PDT by Juli Clover
Apple's Greg Joswiak today made it clear that Apple plans to reveal new products next week, teasing refreshed Macs. In a social media post, Joswiak said to "Mac your calendars" because there's an exciting week of announcements that start on Monday morning.
With Joswiak's announcement, it appears that there will not be a dedicated October event for Macs this year, with Apple instead...
Insert your "Google Maps is better" comments below:
Paper foldable maps are better! You can instantly view the entire map at once without screen size restrictions, and you can fold them up into a pocketable size when you're done.
It is not clear what Apple will use the Mapsense technology for, but
Why does MacRumors always feel obliged to preface every supposition they make with a "It is not clear, but " disclaimer. Looking back at the last month or so's articles, I found they did it more than 30 times. That gets a little tiring to read don't you think. It adds almost nothing to the discussion because we already know that you don't know and are only making guesses. You don't need to apologize every time for not knowing.
Here look for yourself:
It is not clear what Apple will use the Mapsense technology for...
It is not clear why Apple has chosen today to create a new Twitter account for gaming...
It is not clear what colors Apple is planning to introduce, but ...
It is not clear if this update will add any outward-facing changes to El Capitan,...
It was not clear to me which of the bugs I encountered were the fault of Apple...
It is not clear what will be introduced in iOS 9.1, but...
It is not clear if Apple has plans to allow third-party developers to create watch faces, but...
It is not clear what is included in the fifth beta as Apple has not released a new seventh developer beta,...
It is not clear when Apple will release a patch for machines running OS X Yosemite...
It is not clear if the visits came from existing iOS devices...
It is not clear when service will be restored for affected customers...
It is not clear where the Apple Store will be located within the mall, but...
It is not clear if all of Cortana's functionality is available when run this way, but ...
It is not clear what Apple plans to do with the office space, but...
It is not clear when Apple began its Apple Music advertising push, but ...
It is not clear if Apple will adopt 3D Xpoint when it first becomes available, but...
You rather they don't make moves to improve at all? Late is better right? Beside, they started to improve map as soon as they released it. Map and navigation are not easy. It takes Google years to get good and even google is still having the wrong data in so many places.
Even after 3 years, Apple is still sooooo far behind Google Maps. What do they do all day? As they say, if your try to be good at everything you'll be good at nothing.
Map and navigation are not easy. It takes Google years to get good and even google is still having the wrong data in so many places.
The iPhone 16 and iPhone 16 Pro are Apple's newest iPhones and follow last year's iPhone 15 and iPhone 15 Pro, but how different are the two latest models, and what exactly does a "Pro" device offer?
