Apple Acquires Mapping Visualization Startup Mapsense

Apple has purchased mapping startup Mapsense, reports Re/code. Mapsense is a San Francisco-based startup that's able to sort through massive geotagged datasets to create quick geographical visualizations of location-based data points that can be embedded into apps.

According to its website, Mapsense built a cloud-based high-speed mapping engine that could ingest and index huge amounts of data with "lightning fast" search and filtering and simple visual analysis tools.

mapsense

There are over 10 billion devices on the planet streaming location data on a daily basis. While collecting location data has become mainstream, the traditional tools to visualize, understand, and harness it have been hampered by the speed and scale of this massive and complex new datasource. Mapsense's platform and developer tools help organizations quickly ingest and analyze billions of rows of location data to make more intelligent, locally targeted business decisions across the organization.

Apple is said to have paid between $25 and $30 million for Mapsense, and its 12-person team will join Apple. Apple confirmed the acquisition to Re/code with its standard acquisition statement: "Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans."

It is not clear what Apple will use the Mapsense technology for, but this is just one of a long line of mapping companies Apple has purchased to improve its Maps app. Over the past several years, Apple has purchased companies like HopStop, Coherent Navigation, Locationary, WifiSLAM, Embark, and Broadmap.

Popular Stories

AirPods Pro Firmware Feature

Apple Releases Firmware Updates for AirPods Pro 2 and AirPods 4

Monday November 11, 2024 11:28 am PST by
Apple today released firmware updates for both AirPods 4 models (version number 7B20) and the AirPods Pro 2 with both Lightning and USB-C charging cases (version number 7B21). All of these AirPods models were previously on firmware version 7B19. It is not immediately clear what new features or changes are included in firmware versions 7B20 and 7B21, but we will update this story if we find...
General Final Cut Pro Feature

Apple Likely to Announce Final Cut Pro Update This Week With These New Features

Sunday November 10, 2024 12:13 pm PST by
In its announcement video for the new Mac mini last month, Apple teased an "upcoming" version of Final Cut Pro for the Mac. Apple will likely announce the update during the annual Final Cut Pro Creative Summit, which begins this Wednesday. The conference is held in association with Apple, and attendees will be visiting Apple Park on the first day. Apple already teased four new features...
iphone 6 thickness

iPhone 17 'Air' May Not Be Much Thinner Than iPhone 6

Monday November 11, 2024 5:18 am PST by
Next year's iPhone 17 "Air" model may not be as thin as Apple planned, according to a rumor originating in Korea. According to the news aggregator account "yeux1122" on Naver, citing industry sources, Apple has run into problems making the new iPhone 17 model sufficiently thin. The device's reduced thickness is apparently dependent on manufacturing a battery with a thinner substrate, but...
new mac holiday

The Best Early Black Friday Mac Deals

Monday November 11, 2024 7:45 am PST by
Black Friday is getting closer, and prices on MacBook Pro, MacBook Air, iMac, and Mac mini computers have started to drop as the shopping holiday nears. These deals include the latest models of the M4 MacBook Pro and iMac. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site...
best buy holiday

Best Buy Reveals Black Friday Plans With Sitewide Sales Available Now

Friday November 8, 2024 10:05 am PST by
Black Friday sales are continuing today with Best Buy kicking off early Black Friday deals that will last for the next few days. Similar to other retailers, Best Buy's early Black Friday event includes sitewide savings on Apple products, headphones, TVs, monitors, video games, and more. Note: MacRumors is an affiliate partner with Best Buy. When you click a link and make a purchase, we may...
iOS 18 2 Share Item Location

Apple Announces iOS 18.2's New AirTag Location Sharing Feature Coming to These 15+ Airlines

Monday November 11, 2024 8:18 am PST by
Last week, we reported on a new feature in the Find My app on the iOS 18.2 beta that allows you to temporarily share an AirTag's location with a trusted person, and soon with airlines. Apple today announced the feature, providing more details. Apple said more than 15 airlines will offer the feature "in the coming months," including Delta, United, Air Canada, British Airways, Virgin Atlantic, ...
iOS 18

Here's Everything New in iOS 18.2 Beta 3

Monday November 11, 2024 4:53 pm PST by
Apple seeded the third betas of iOS 18.2 and iPadOS 18.2 to developers for testing today. While the third betas of each update are minor relative to the first two betas, there are still a handful of changes across the Photos app, TV app, and more. A corresponding iOS 18.2 public beta with these changes will likely be released later this week, and Apple previously confirmed that the software...
Next Generation CarPlay Porsche 1

Apple Continues to Prepare for Next-Generation CarPlay in iOS 18.2 Beta

Monday November 11, 2024 12:42 pm PST by
It has been nearly two and a half years since Apple first previewed next-generation CarPlay at WWDC 2022, and it has still yet to become available in any vehicles. Fortunately, though, Apple continues to work on the software system. Within the code for the third beta of iOS 18.2 seeded to developers today, there are redesigned "Climate" and "Media" app icons for next-generation CarPlay,...

Top Rated Comments

Pakaku Avatar
120 months ago
Insert your "Google Maps is better" comments below:
Paper foldable maps are better! You can instantly view the entire map at once without screen size restrictions, and you can fold them up into a pocketable size when you're done.
Score: 7 Votes (Like | Disagree)
RobertMartens Avatar
120 months ago
It is not clear what Apple will use the Mapsense technology for, but
Why does MacRumors always feel obliged to preface every supposition they make with a "It is not clear, but " disclaimer. Looking back at the last month or so's articles, I found they did it more than 30 times. That gets a little tiring to read don't you think. It adds almost nothing to the discussion because we already know that you don't know and are only making guesses. You don't need to apologize every time for not knowing.

Here look for yourself:

It is not clear what Apple will use the Mapsense technology for...

It is not clear why Apple has chosen today to create a new Twitter account for gaming...

It is not clear what colors Apple is planning to introduce, but ...

It is not clear if this update will add any outward-facing changes to El Capitan,...

It was not clear to me which of the bugs I encountered were the fault of Apple...

It is not clear what will be introduced in iOS 9.1, but...

It is not clear if Apple has plans to allow third-party developers to create watch faces, but...

It is not clear what is included in the fifth beta as Apple has not released a new seventh developer beta,...

It is not clear when Apple will release a patch for machines running OS X Yosemite...

It is not clear if the visits came from existing iOS devices...

It is not clear when service will be restored for affected customers...

It is not clear where the Apple Store will be located within the mall, but...

It is not clear if all of Cortana's functionality is available when run this way, but ...

It is not clear what Apple plans to do with the office space, but...

It is not clear when Apple began its Apple Music advertising push, but ...

It is not clear if Apple will adopt 3D Xpoint when it first becomes available, but...
Score: 6 Votes (Like | Disagree)
JCrz Avatar
120 months ago
Insert your "Google Maps is better" comments below:
Score: 4 Votes (Like | Disagree)
AngerDanger Avatar
120 months ago
These mapping efforts, combined with an array of patents from a Doc Brown, should enable them to go back and correct the initial Maps snafu.
Score: 4 Votes (Like | Disagree)
RickInHouston Avatar
120 months ago
Insert your "Google Maps is better" comments below:
Google maps is better.
Score: 3 Votes (Like | Disagree)
lincolntran Avatar
120 months ago
3 years later...lol
You rather they don't make moves to improve at all? Late is better right? Beside, they started to improve map as soon as they released it. Map and navigation are not easy. It takes Google years to get good and even google is still having the wrong data in so many places.

Even after 3 years, Apple is still sooooo far behind Google Maps. What do they do all day? As they say, if your try to be good at everything you'll be good at nothing.
Map and navigation are not easy. It takes Google years to get good and even google is still having the wrong data in so many places.
Score: 2 Votes (Like | Disagree)