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Apple Focused on Improving Apple Music Ahead of Android Launch

Just over two months after the launch of Apple Music, the streaming music service has received a mix of praise and criticism from early adopters. Beats 1 and curated playlists are among the most acclaimed features of Apple Music, while a confusing user interface and iTunes library issues have caused frustration among some users.

Addressing those issues, iTunes executive Oliver Schusser told The Guardian on Thursday that the company is actively working to improve Apple Music, ahead of its launch on Android and Sonos-connected hi-fi systems in the fall.
“There’s a lot of work going into making the product better. Our focus is on editorial and playlists, and obviously we have teams all around the world working on that, but we’re also adding features and cleaning up certain things,” Oliver Schusser, vice president, iTunes International, told the Guardian.
Schusser also said Apple still has "a bit of homework to be done" to improve Apple Music Connect, a social platform for artists to connect with fans. Beats co-founder Jimmy Iovine admitted last month that Apple Music Connect is a work in progress.
“Apple Music Connect is growing big-time with more and more artists connecting to their fans, but we still have a bit of homework to be done for the rest of the year.”
Apple Music launched for iOS, Mac and PC on June 30, with some 11 million users signing up to take advantage of the service's free three-month trial period. That trial will expire for some users soon, meaning they will have to choose between paying $9.99 per month or using iTunes or other methods of listening to music.
“If you follow the industry and look at the numbers, the download business has been really, really healthy. iTunes is a big part of our business, still, and will continue to be, so we focus just as much time and energy on maintaining that, editorially and working on features,” said Schusser.
Schusser assures that Apple is only interested in the long-term picture for Apple Music, rather than constantly measuring how many users are signing up. Starting later this month, it should become clearer just how many users are interested in using the service as paid subscribers.

Top Rated Comments

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51 months ago
+ Decent curated playlists (generic, requires browsing for discovery)
+ Decent social features (in-app ecosystem; follow your friends)
+ Local music sync
+ Very good web player (consistent with native app)
+ Very good native app (basic, intuitive, good visual design)
+ Easy search
+ Easy sharing (full preview for non-subscribers via free model)

Beats Music
+ Very good curated playlists (front and center, hand made, provide historical context)
+ Very good web player (browser only, worked cross-platform)
+ Excellent native app (nailed the basics, unique features)
+ Easy search
= Decent sharing (no preview for non-subscribers)

Apple Music
+ Exclusive content (e.g. Taylor Swift, Beats 1 Radio)
+ Very good curated playlists (ported from Beats)
- Poor native app (too many UX failures to list)
- No web player (shared links point to legacy iTunes pages)
- Very poor social features (no p2p, notoriously difficult to post)
- Very poor Siri integration (only looks at streaming library)
- Difficult search (have to define scope to Library or Apple Music)
- Difficult sharing (bad web experience, no full tracks for non-subscribers)
Rating: 9 Votes
51 months ago
I'm patient. I love Apple Music except for two things: songs greyed out/unavailable on curated playlists (what is the point?...) and my previous iTunes Match library being goofed up like crazy.
Rating: 7 Votes
51 months ago
Hope they figure out the library thing soon... I have custom playlists that should be exact replicas but have random songs missing between my laptop and my phone. Probably a licensing thing, but c'mon. Give me a clue, guys. But not a raging one.
Rating: 7 Votes
51 months ago

Apple is't doing well in providing services. ping? maps? tv? streaming musics? Hope this time will be different?

The approach Apple takes with hardware and software is not successful when it is applied to the world of services.

With hardware, they ask themselves what *they* would want. They assemble a group, throw everything they have at a problem, and look for the cleanest, simplest solutions -- solutions most customers might never have thought of. Then the group is disbanded and many people simply move on to the next project, until next year.

That often leads to elegant hardware, but services are different. They need constant updating, constant iterative improvements, a huge dedicated team, fast response times to customer feedback and requests, and near-instant bug crushing. Most importantly, with services you need to *listen to customers* obsessively and constantly. Apple is not in the habit of doing that.
Rating: 7 Votes
51 months ago
Apple is't doing well in providing services. ping? maps? tv? streaming musics? Hope this time will be different?
Rating: 6 Votes
51 months ago
Simple solution... buy Spotify, rebadge it as Apple Music. Spotify works great... I switched back from Apple Music.
Rating: 6 Votes
51 months ago
"Apple Focused on Improving Apple Music Ahead of Android Launch"

Why didn't Apple focus on improving Apple Music ahead of Apple Music launch?
Rating: 6 Votes
51 months ago
I'm afraid I'm all still for Spotify. It's simply the better app. So for the moment auto-renewal is disabled.

What I dislike in Apple Music is:

* When I like a song (star or heart it) it doesn't end up in a playlist to find later. For the moment liking music is purely for algorithmic reasons it seems, not to mark it as something you want to keep.
* The UI is a confusing mess with mostly pointless content features set as the primary sections (Connect, Radio, New). My music is most important to me, other music is secondary so the primary sections should still remain as Artists, Albums, Playlists etc.
* Like many others here my playlists have been befuddled and destroyed. Some are empty, some are duplicated, some are empty duplicates, some have half the items they had before. What the hell caused this.
* Local songs I had before on the device are no longer offline and now need to be downloaded again as DRM versions which I have no interest in.
* The ability to shuffle all songs or shuffle an artists collection is gone. It was actually in the old app and it's been nicked.
Rating: 5 Votes
51 months ago
The Music app on IOS8 is terrible, Constantly going from my loaded content to streamed, using up my internet allowance in next to no time, songs being marked as streams, items no longer available that I had purchased and down loaded, Over the last 3 years or so iTunes has become worse and worse, and the Music app is the rotten cherry on the top.

Most unimpressed.
Rating: 5 Votes
51 months ago
Honestly I wanna love Apple Music and when it works properly I DO love it, but Apple has to get it together ASAP.

You go to save a song or playlist for "offline play" and then magically it's not downloaded anymore.

Music that I have in my library as explicit is now magically playing clean.

And there's a song that I have that was available for free from the artist's website. When I play it on my iPhone it plays the ITUNES version which sucks.
Rating: 5 Votes

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