Apple Focused on Improving Apple Music Ahead of Android Launch

Just over two months after the launch of Apple Music, the streaming music service has received a mix of praise and criticism from early adopters. Beats 1 and curated playlists are among the most acclaimed features of Apple Music, while a confusing user interface and iTunes library issues have caused frustration among some users.

Apple-Music-For-You
Addressing those issues, iTunes executive Oliver Schusser told The Guardian on Thursday that the company is actively working to improve Apple Music, ahead of its launch on Android and Sonos-connected hi-fi systems in the fall.

“There’s a lot of work going into making the product better. Our focus is on editorial and playlists, and obviously we have teams all around the world working on that, but we’re also adding features and cleaning up certain things,” Oliver Schusser, vice president, iTunes International, told the Guardian.

Schusser also said Apple still has "a bit of homework to be done" to improve Apple Music Connect, a social platform for artists to connect with fans. Beats co-founder Jimmy Iovine admitted last month that Apple Music Connect is a work in progress.

“Apple Music Connect is growing big-time with more and more artists connecting to their fans, but we still have a bit of homework to be done for the rest of the year.”

Apple Music launched for iOS, Mac and PC on June 30, with some 11 million users signing up to take advantage of the service's free three-month trial period. That trial will expire for some users soon, meaning they will have to choose between paying $9.99 per month or using iTunes or other methods of listening to music.

“If you follow the industry and look at the numbers, the download business has been really, really healthy. iTunes is a big part of our business, still, and will continue to be, so we focus just as much time and energy on maintaining that, editorially and working on features,” said Schusser.

Schusser assures that Apple is only interested in the long-term picture for Apple Music, rather than constantly measuring how many users are signing up. Starting later this month, it should become clearer just how many users are interested in using the service as paid subscribers.

Top Rated Comments

ihavecomputer Avatar
74 months ago
Spotify
+ Decent curated playlists (generic, requires browsing for discovery)
+ Decent social features (in-app ecosystem; follow your friends)
+ Local music sync
+ Very good web player (consistent with native app)
+ Very good native app (basic, intuitive, good visual design)
+ Easy search
+ Easy sharing (full preview for non-subscribers via free model)

Beats Music
+ Very good curated playlists (front and center, hand made, provide historical context)
+ Very good web player (browser only, worked cross-platform)
+ Excellent native app (nailed the basics, unique features)
+ Easy search
= Decent sharing (no preview for non-subscribers)

Apple Music
+ Exclusive content (e.g. Taylor Swift, Beats 1 Radio)
+ Very good curated playlists (ported from Beats)
- Poor native app (too many UX failures to list)
- No web player (shared links point to legacy iTunes pages)
- Very poor social features (no p2p, notoriously difficult to post)
- Very poor Siri integration (only looks at streaming library)
- Difficult search (have to define scope to Library or Apple Music)
- Difficult sharing (bad web experience, no full tracks for non-subscribers)
Score: 9 Votes (Like | Disagree)
unobtainium Avatar
74 months ago
Apple is't doing well in providing services. ping? maps? tv? streaming musics? Hope this time will be different?
The approach Apple takes with hardware and software is not successful when it is applied to the world of services.

With hardware, they ask themselves what *they* would want. They assemble a group, throw everything they have at a problem, and look for the cleanest, simplest solutions -- solutions most customers might never have thought of. Then the group is disbanded and many people simply move on to the next project, until next year.

That often leads to elegant hardware, but services are different. They need constant updating, constant iterative improvements, a huge dedicated team, fast response times to customer feedback and requests, and near-instant bug crushing. Most importantly, with services you need to *listen to customers* obsessively and constantly. Apple is not in the habit of doing that.
Score: 7 Votes (Like | Disagree)
seamer Avatar
74 months ago
Hope they figure out the library thing soon... I have custom playlists that should be exact replicas but have random songs missing between my laptop and my phone. Probably a licensing thing, but c'mon. Give me a clue, guys. But not a raging one.
Score: 7 Votes (Like | Disagree)
dearfriendx Avatar
74 months ago
I'm patient. I love Apple Music except for two things: songs greyed out/unavailable on curated playlists (what is the point?...) and my previous iTunes Match library being goofed up like crazy.
Score: 7 Votes (Like | Disagree)
1080p Avatar
74 months ago
Simple solution... buy Spotify, rebadge it as Apple Music. Spotify works great... I switched back from Apple Music.
Score: 6 Votes (Like | Disagree)
aront Avatar
74 months ago
"Apple Focused on Improving Apple Music Ahead of Android Launch"

Why didn't Apple focus on improving Apple Music ahead of Apple Music launch?
Score: 6 Votes (Like | Disagree)

Top Stories

april 2021 event coverage feature

Apple Event Live Coverage: New iPads, AirTags, and More Expected [Event Over]

Tuesday April 20, 2021 9:07 am PDT by
Apple's virtual "Spring Loaded" event kicks off today at 10:00 a.m. Pacific Time, with Apple expected to debut updated iPad models and perhaps some other hardware such as AirTags or iMac models based on Apple silicon. Apple is providing a live video stream on its website, on YouTube, and in the company's TV app across its platforms. We will also be updating this article with live blog...
m1 imac colors

Apple Announces Redesigned iMac With M1 Chip and Seven Color Options

Tuesday April 20, 2021 10:22 am PDT by
Apple has announced a new, redesigned 24-inch iMac, featuring an M1 chip, a 4.5K display, and a range of color options, as well as an improved cooling system, front-facing camera, speaker system, microphones, power connector, and peripherals. The new iMac features a completely new compact design, and comes in a range of seven striking colors, including green, yellow, orange, pink, purple,...
iphone 12 preorder purple

Apple Launching iPhone 12 and 12 Mini in New Purple Color on April 30

Tuesday April 20, 2021 10:08 am PDT by
Apple today announced that the iPhone 12 and iPhone 12 mini will be available in a new purple color starting April 30, with pre-orders starting this Friday. Apple is also releasing a new MagSafe Leather Case and Leather Sleeve in Deep Violet, a Silicone Case in Capri Blue, Pistachio, Cantaloupe, or Amethyst, and a Leather Wallet in Arizona, all available to order beginning today. iPhone...
14

Apple Says iOS 14.5 Will Be Released 'Next Week'

Tuesday April 20, 2021 11:08 am PDT by
Apple today in a press release about its new AirTag item tracker announced that iOS 14.5 and iPadOS 14.5 will be available starting "next week." iOS 14.5 and iPadOS 14.5 are packed with new features, including the ability for iPhone users who are wearing an Apple Watch to unlock the iPhone with Face ID while wearing a mask. iOS 14.5 and iPadOS 14.5 will also be the minimum software versions...
ipad pro with m1 chip

Apple Introduces Next-Generation iPad Pro With M1 Chip, Thunderbolt, 5G, XDR Display, and More

Tuesday April 20, 2021 10:40 am PDT by
Apple today announced the next-generation iPad Pro with the same M1 chip found in the latest Macs, Thunderbolt and USB4 support, 5G connectivity on cellular models with mmWave support in the United States, and more. With an 8-core CPU and 8-core GPU, Apple says the M1 chip in the new iPad Pro provides up to 50% faster performance and up to 40% faster graphics compared to the A12Z Bionic chip ...
f1618938547

Apple Announces AirTag Tracking Devices Starting At $29 Each

Tuesday April 20, 2021 10:10 am PDT by
Apple today announced AirTag, a Tile-like Bluetooth tracking device that's designed to be attached to items like keys and wallets for tracking purposes, letting you find them right in the Find My app. AirTags are accessories for attaching to backpacks, luggage, and other items. Any U1 device like the iPhone 12 can be used for precision finding to guide you right to the item you're looking...
Ports 2021 MacBook Pro Mockup Feature 1 copy

Stolen MacBook Pro Schematics Confirm Apple's Plans to Add More Ports and Remove Touch Bar

Wednesday April 21, 2021 10:31 am PDT by
Schematics stolen from Apple supplier Quanta Computer outline Apple's plans for the next-generation MacBook Pro models that are expected in 2021, and clearly confirm plans for additional ports and a return to MagSafe. MacRumors saw the schematics after they were leaked online, and some of them feature the logic board of the next-generation MacBook Pro. On the right side of the machine,...
iPad Pro

New 12.9-Inch iPad Pro Will Be 0.5mm Thicker to Accommodate Mini-LED Display

Monday April 19, 2021 11:30 am PDT by
The upcoming 12.9-inch iPad Pro will be thicker than the previous-generation version, likely due to the inclusion of the mini-LED display. We've heard several rumors about the change in thickness, and now leaked design images have confirmed it. A source that designs accessories for Apple devices sent MacRumors a series of photos that feature exact dimensions for the new iPad Pro models, and...
iPad Pro Feature Orange

Wedbush Analysts Say 'Spring Loaded' Event Will Debut New iPads With 'Modest Price Increase,' Along With 'a Few Surprises'

Monday April 19, 2021 6:37 am PDT by
Apple is planning to launch a new entry-level iPad, iPad mini, and iPad Pro at its "Spring Loaded" event tomorrow, along with "a few surprises," according to Wedbush analysts. In a new note to investors, seen by MacRumors, Wedbush analysts Daniel Ives and Strecker Backe explained that the iPad will be the main focus of Apple's "Spring Loaded" event, with new entry-level iPad, iPad mini, and ...
maxresdefault

Apple Event 2021: Everything Apple Announced at Its 'Spring Loaded' Event in Just 6 Minutes

Tuesday April 20, 2021 4:23 pm PDT by
Apple today held its first event of 2021, and it was one of the most exciting events that we've seen in some time. Apple announced a whole slew of new products, including an M1 iMac, an M1 iPad Pro, a refreshed 4K Apple TV, and the long-awaited AirTags. Subscribe to the MacRumors YouTube channel for more videos. It took Apple an hour to introduce all of the new devices during its virtual...