Jimmy Iovine Hints at Possible Apple Music-Like Apple TV Curation, Admits 'Connect' as Weak Point

Following an interview yesterday with Evening Standard, Wired today posted an interview with Apple Music executive Jimmy Iovine, in which the Beats co-founder admits the company's need to work to make Connect a better platform for artists and fans alike, and even hints at a possible curation aspect for Apple TV, similar to that of the company's new streaming music service.

"We all know one thing, we all have different television delivery systems, don't we all wish that the delivery systems were better, as far as curation and service?" he says.

"They're all technically good. And Netflix is starting to cross the code because they're starting to make some original content. It is really good, but still I mean none of us make movies here right, so we're all punters, or what do you call them in the music business, fans right? We want to watch movies. Sit down with your girlfriend or a bunch of friends and try to find a movie online. That box helps you none -- it doesn't help. You're on your own. And eventually that will catch them unless somebody digs in and really helps the customer. And entertainment needs that, it needs to live and breathe."

Iovine admits, however, that he wouldn't be the one spearheading such an innovation for the TV side of things, doubly noting that if such a curation aspect for Apple TV did appear, it probably won't be for some time. Speaking candidly with Wired, he said, "I'll tell you man, right now, this [music] is so daunting that I can't even think about anything else."

Before WWDC this year, a brand-new A8-Based Apple TV Box was expected to premiere alongside a long-rumored Apple streaming content service. New rumors point towards a September reveal, alongside the new iPhones, for the set-top box, with no word yet regarding what stages of development the streaming service is in. No specific reference to in-depth curation has been made in the past regarding the next generation of Apple TV, however.

Elsewhere in the interview, Iovine tackles the subject of Apple Music's Connect service, which allows artists to upload videos, songs, and short blog posts to keep fans up-to-date on the behind-the-scenes aspect of their work. As of yet, not much noise has been made coming out of the social network aspect of Apple Music, and Iovine knows the company has to work hard to make Connect what he and his team intended it to be in the first place.

"We have to prove [Connect's value to artists], and we will slowly prove that. That will be the piece of the service that comes along last, or later, and we have some real plans," he tells WIRED. "We're building it out a lot more, it needs a lot of technical work as well. But we believe we'll get there and it'll be a great place for artists to communicate and with a lot of independence and freedom to do what they want to do. But we're still building it."

Wired's full interview with Iovine is worth a read, with more in-depth looks behind the team that curates Apple Music for its users, his history in making and producing records for artists like Eminem and Dr. Dre, and even his opinions on Apple's old earbuds as a fuel for co-founding Beats.

Top Rated Comments

(View all)
Avatar
68 months ago
Ping...i mean "connect" isn't a hit. huh. shocking.
Score: 12 Votes (Like | Disagree)
Avatar
68 months ago
When is Apple going to get it?! Artists and fans are on multiple social networks already. No one needs another feed to update/check. Integrate with existing services!

In the end, Connect will probably die a slow death and Apple and Iovine will point fingers at each other, each blaming the other for the failure. I give Iovine another year or two, tops, at Apple. My gut says that Apple and Iovine's collaboration was merely one of convenience when Apple needed to get a foot in the door with the record labels to get Apple Music off the ground.
Score: 11 Votes (Like | Disagree)
Avatar
68 months ago
Urgh I don't know what's going on with all of this, Iovine and Tim Cook seem to be believing their own hype. I mean, the music app just seems to be getting worse and worse, you have to swipe around like a damned magician just to get the simple big play/pause features - it's just completely counterintuitive. I haven't used the Apple Music app myself, though from screenshots/feedback from other posters, it seems that they've made a mess of this too.

They seem to be seeing something we're not. It's a darned music app, not an oil painting. Once you're making it more difficult just to do things like adjust volume consistently, scrub through songs accurately, and swipe around to get basic features like skip/play/pause, it's form over function.
Score: 10 Votes (Like | Disagree)
Avatar
68 months ago
Every time an article cites "curation", take a drink
Score: 9 Votes (Like | Disagree)
Avatar
68 months ago
a 'For You' section in Apple's TV Streaming service? nice.

Ping...i mean "connect" isn't a hit. huh. shocking.

Connect and Ping are really nothing a like, such a trite observation to compare the two.
Score: 9 Votes (Like | Disagree)
Avatar
68 months ago
I disabled all those connect/radio etc. features directly when upgraded to 8.4. Just want to listen to music and have it available on all my devices (iTunes Match). I don't do adoration of artists and can explore my music perfectly by myself. And the music I like will never be on radio and is often not available in the store.

No problem of course, except for the terrible user interface and all the bugs in iTunes on OS X and Music.app on iOS. So I would like them to prioritize the basic functionality.
Score: 8 Votes (Like | Disagree)

Top Stories

Apple References Unreleased 2020 16-Inch MacBook Pro in Boot Camp Update

Monday October 26, 2020 8:42 am PDT by
Last week, Apple released an update for Boot Camp, its utility for running Windows on a Mac. While this update would typically be unremarkable, several of our readers noticed that the release notes reference an unreleased 2020 model of the 16-inch MacBook Pro. While this could easily be a mistake, the 16-inch MacBook Pro is nearly a year old, so it is certainly a worthy candidate for a...

MagSafe Charger Only Charges at Full 15W Speeds With Apple's 20W Power Adapter [Updated]

Monday October 26, 2020 3:38 pm PDT by
Alongside the iPhone 12 and 12 Pro models, Apple introduced a new MagSafe charger that attaches to the magnetic ring in the back of the devices, providing up to 15W of charging power, which is double the speed of the 7.5W Qi-based wireless charging maximum. Apple does not provide a power adapter with the $39 MagSafe charger, requiring users to supply their own USB-C compatible option. Apple...

Google Reportedly Pays Apple $8-12 Billion Per Year to be Default iOS Search Engine

Sunday October 25, 2020 2:59 pm PDT by
The United States Justice Department is targeting a lucrative deal between Apple and Google as part of one of the U.S. government's largest antitrust cases, reports The New York Times. On Tuesday, the Justice Department filed an antitrust lawsuit against Google, claiming the Mountain View-based company used anticompetitive and exclusionary practices in the search and advertising markets to ...

After Mocking Apple, Samsung May Remove Power Adapter From Galaxy S21 Box

Tuesday October 27, 2020 4:29 pm PDT by
Samsung's Galaxy S21, coming in 2021, may not include a power adapter or headphones in the box, according to reports from Korean media sites highlighted by SamMobile. Rumors earlier this year also said that Samsung was considering removing these accessories from future smartphone models, but that didn't stop Samsung from mocking Apple for selling the iPhone 12 models without a power adapter...

Report: Apple Silicon iMac Featuring Desktop Class 'A14T' Chip Coming First Half of 2021

Tuesday October 27, 2020 4:14 am PDT by
The first iMac powered by Apple Silicon is set to arrive in the first half of next year and will feature a desktop class "A14T" chip, according to Chinese-language newspaper The China Times. Codenamed "Mt. Jade," Apple's first custom-made desktop processor will be twinned with its first self-developed GPU, codenamed "Lifuka," both of which are being produced using TSMC's 5-nanometer process, ...

iPhone 12 Six-Foot Drop Test Results: Ceramic Shield More Durable But Not Damage Proof

Monday October 26, 2020 5:00 am PDT by
Apple's new iPhone 12 and iPhone 12 Pro feature a new Ceramic Shield screen that Apple says offers 4x better drop performance. To test that claim, Allstate Protection Plans put the two models through a range of breakability tests and recorded the results. In a face down sidewalk drop test at six feet, the iPhone 12 suffered small cracks and scuffed corners and edges, leaving sharp grooves in ...

Bloomberg: New AirPods and AirPods Pro Coming in 2021, AirPods Studio Delayed, Third HomePod Model Also Possible

Monday October 26, 2020 3:34 am PDT by
Apple plans to update its AirPods line next year with two new models including third-generation AirPods and second-generation AirPods Pro, according to a new report from Bloomberg. The Cupertino, California-based technology giant is working on two new models: third-generation entry-level AirPods and the second version of the AirPods Pro earbuds, according to people familiar with the plans. ...

2020 iPad Air vs. iPad Pro: Hands-On Comparison

Tuesday October 27, 2020 3:03 pm PDT by
Apple announced the new 2020 fourth-generation iPad Air in September, but the new tablets just started shipping out to customers last Friday. We picked one up and thought we'd do a hands-on comparison with the iPad Pro, which was last updated in March, because both tablets are about as powerful and share many similarities. Subscribe to the MacRumors YouTube channel for more videos. Design and ...

iPhone 12 Ceramic Shield Still 'Scratches at Level 6 With Deeper Grooves at Level 7' in Mohs Hardness Test

Wednesday October 28, 2020 7:10 am PDT by
iPhone 12 and iPhone 12 Pro models feature a new Ceramic Shield front cover that is "tougher than any smartphone glass," according to Apple, but the displays on the devices still have similar scratch resistance as previous iPhones based on a new test. Zack Nelson today shared his much-anticipated iPhone 12 Pro durability test on his YouTube channel JerryRigEverything, and based on the Mohs...

Apple Files Mystery 'Personal Computer' With Placeholder 'B2002' Name in Bluetooth Product Database

Tuesday October 27, 2020 12:36 pm PDT by
Last week, a listing appeared in the Bluetooth product database for an Apple product with a placeholder name "B2002" and a model number of "TBD." MacRumors was alerted to the listing by health and fitness tech website MyHealthyApple. The product is filed under the "personal computer" category, which Apple has used for previous Mac and iPad listings in the database, so it is hard to pinpoint...