Apple Reportedly Exploring Producing Original TV Shows

Apple has been having early discussions with Hollywood executives about producing original video programming in a bid to potentially compete against companies like Netflix, Amazon and Hulu, according to a new report from Variety.

overview_whatis_hero_2x

Sources indicate the Cupertino, Calif. colossus has held preliminary conversations in recent weeks with executives in Hollywood to suss out their interest in spearheading efforts to produce entertainment content. The unit putting out the feelers reports into Eddy Cue, who is Apple’s point man on all content-related matters, from its negotiations with programmers for Apple TV to its recent faceoff with Taylor Swift.

It's currently unclear how large Apple's ambitions and commitment to producing original video content are, as sources have told Variety contradictory things about the Cupertino company's plans. One source says Apple wants to create development and production departments that could create long-term content like Netflix does with original TV shows and movies. Another source says Apple is "flirting" with the idea, and launched an "unprecedented bid" to sign Top Gear stars Jeremy Clarkson, James May and Richard Hammond when they left the BBC. However, Amazon ended up winning that bidding war.

In recent years, Apple has hired independent film content experts to shore up iTunes Movies' independent offerings with exclusive windows on films and a broader selection of content, including offering movies available for rent before or during their theatrical runs.

More recently, Apple has expanded into original content with its worldwide Beats 1 Radio station and music videos for artists like Drake, Eminem and M.I.A., which are reportedly produced in-house. With Apple's rumored live TV-over-the-internet service coming in 2016, it's likely the Cupertino company could be looking for original and exclusive content to lure customers to its service rather than its competitors.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Buy Now)

Top Rated Comments

Rogifan Avatar
79 months ago
Not a fan of this at all. Apple doesn't need original content and Eddy Cue should be focused on making iCloud, Apple Music and Siri best in class. They're not right now. If he really wants to do this then Apple should spin off Beats into its own company and Cue can go run it. Then Cook can poach someone from Google, Microsoft or Amazon that really understands internet services.
Score: 61 Votes (Like | Disagree)
AngerDanger Avatar
79 months ago
I wouldn't mind some self-referanital material. Imagine a generic sitcom in which every character wears grey t-shirts, lives in a nondescript white room, and talks like Mr. Ive. "There's something I've wanted to say to you for a multitude of years… it's about refining our friendship, rethinking what we mean to each other in a way only we can do, Abigail."
Score: 32 Votes (Like | Disagree)
GrumpyMom Avatar
79 months ago
Apple is getting into everything these days. Do you all think they appear to have a solid game plan or are they just throwing things against the wall and seeing what sticks?

Military, music, automobiles, wearables, home automation...
Score: 24 Votes (Like | Disagree)
PortableLover Avatar
79 months ago
Comedy about samsung maybe?
Score: 22 Votes (Like | Disagree)
wlossw Avatar
79 months ago
Dear Apple,

Please keep making the great hardware you have been. Please improve your software that is buggy as hell lately.

Please stop trying to do more and more half assed stuff like apple music, and TV content.

K thx bye.
Score: 20 Votes (Like | Disagree)
Michael Scrip Avatar
79 months ago
Not a fan of this at all. Apple doesn't need original content and Eddy Cue should be focused on making iCloud, Apple Music and Siri best in class. They're not right now. If he really wants to do this then Apple should spin off Beats into its own company and Cue can go run it. Then Cook can poach someone from Google, Microsoft or Amazon that really understands internet services.
I agree that Apple needs to fix a few things.

But there are writers and directors who will be making content that will end up somewhere... be it Amazon, Netflix, Hulu, etc.

So why not on Apple's platform?

It's not like Apple executives will be literally producing these shows... i.e holding cameras and positioning lights :)

Apple will write a check and a production company will make them. They will simply premiere on Apple first.
Score: 17 Votes (Like | Disagree)

Top Stories

iphone 12 colors 2021

iPhone 12 Colors: Deciding on The Right Color

Thursday November 5, 2020 8:35 am PST by
The iPhone 12 and iPhone 12 Pro arrived last October in a range of color options, with entirely new hues available on both devices, as well as some popular classics. The 12 and 12 Pro have different color choices, so if you have your heart set on a particular shade, you might not be able to get your preferred model in that color. iPhone 12 mini and iPhone 12 The iPhone 12 mini and iPhone 12...
iPhone 13 Dummy Thumbnail 2

Full iPhone 13 Feature Breakdown: Everything Rumors Say We Can Expect

Tuesday August 31, 2021 7:50 am PDT by
With the launch of Apple's iPhone 13 lineup believed to be just a few weeks away, we have compiled all of the coherent rumors from our coverage over the past year to build a full picture of the features and upgrades coming to the company's new smartphones. For clarity, only explicit improvements, upgrades, and new features compared to the iPhone 12 lineup are listed. It is worth noting that...
original iphone

Phil Schiller Says iPhone Was 'Earth-Shattering' Ten Years Ago and Remains 'Unmatched' Today

Monday January 9, 2017 7:15 am PST by
To commemorate the tenth anniversary of the iPhone, Apple marketing chief Phil Schiller sat down with tech journalist Steven Levy for a wide-ranging interview about the smartphone's past, present, and future. The report first reflects upon the iPhone's lack of support for third-party apps in its first year. The argument inside Apple was split between whether the iPhone should be a closed...
macbook air deals

Deals: Amazon Drops Price of 256GB M1 MacBook Air to New Low of $849.99 ($149 Off)

Friday August 27, 2021 6:16 am PDT by
Amazon today introduced new low prices on the M1 MacBook Air for both 256GB and 512GB storage options. To start, you can get the 256GB model for $849.99, down from an original price of $999.00. Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. Only Silver and Gold are...
iCloud General Feature

iCloud+'s New Custom Email Domain Feature Now Available in Beta

Wednesday August 25, 2021 7:48 am PDT by
Starting with iOS 15, iPadOS 15, and macOS Monterey, users with a paid iCloud+ storage plan can personalize their iCloud email address with a custom domain name, such as johnny@appleseed.com, and the feature is now available in beta. iCloud+ subscribers interested in setting up a custom email domain can visit the beta.icloud.com website, select "Account Settings" under their name, and select ...
iPhone 13 Dummy Thumbnail 2

Kuo: iPhone 13 to Feature LEO Satellite Communications to Make Calls and Texts Without Cellular Coverage

Sunday August 29, 2021 7:39 am PDT by
The iPhone 13 will feature low earth orbit (LEO) satellite communication connectivity to allow users to make calls and send messages in areas without 4G or 5G coverage, according to the reliable analyst Ming-Chi Kuo. In a note to investors, seen by MacRumors, Kuo explained that the iPhone 13 lineup will feature hardware that is able to connect to LEO satellites. If enabled with the relevant...
maxresdefault

New MacBook Pro Models Coming at WWDC, Suggests Leaker

Monday May 24, 2021 1:27 pm PDT by
New MacBook Pro models are coming at WWDC, according to leaker Jon Prosser who has a mixed track record when it comes to predicting Apple's plans. Subscribe to the MacRumors YouTube channel for more videos. Prosser provided no additional information, but there are new 14 and 16-inch MacBook Pro models in the works. The new MacBook Pros will feature the most radical redesign to the MacBook Pro ...
omg lightning cable comparison

Security Researcher Develops Lightning Cable With Hidden Chip to Steal Passwords

Thursday September 2, 2021 6:59 am PDT by
A normal-looking Lightning cable that can used to steal data like passwords and send it to a hacker has been developed, Vice reports. The "OMG Cable" compared to Apple's Lightning to USB cable. The "OMG Cable" works exactly like a normal Lightning to USB cable and can log keystrokes from connected Mac keyboards, iPads, and iPhones, and then send this data to a bad actor who could be over a...
ted lasso notchless phone

No, That Notchless iPhone Spotted in 'Ted Lasso' Isn't the iPhone 13

Tuesday August 31, 2021 2:15 am PDT by
Recent sightings of a notchless iPhone in highly popular Apple TV+ comedy "Ted Lasso" have led to sensational headlines suggesting this is a canny bit of product placement on Apple's part and that the iPhone 13 will be notchless. In actuality – and this could go without saying – the phone in question is very likely just showing a poorly superimposed display added in post-production. Notchless ...
calculatorapp

iOS 11 Bug: Typing 1+2+3 Quickly in the Calculator App Won't Get You 6

Tuesday October 24, 2017 2:03 pm PDT by
A bug in the built-in Calculator app in iOS 11 is getting some major attention this week, despite the fact that it's been around since iOS 11 was in beta testing. At issue is a calculator animation that causes some symbols to be ignored when calculations are entered in rapid succession. You can try it for yourself: Type 1+2+3 and then the equals sign into the Calculator app quickly. Due to...