Apple Debuts New 'Apple Pay' Ad in Ongoing 'If It's Not An iPhone' Campaign

Apple today debuted a new iPhone-focused video featuring Apple Pay as part of its ongoing "If it's not an iPhone, it's not an iPhone" advertising campaign. The video, available on the company's YouTube channel, features an iPhone being used to make different Apple Pay purchases.

The iPhone is centric to the video and is shown going through several different Apple Pay transactions as a voiceover explains Apple Pay and its features in a clever rhyme. At the end of the video, Apple ends with its latest signature tagline, "If it's not an iPhone, it's not an iPhone."

This is an iPhone. And this is Apple Pay. Which lets you shop in a faster, simpler way. For groceries, and kicks, toys, and your lunchtime fix. It's safer than a credit card and keeps your info yours. And you can already use it in over one million stores.

"Apple Pay" is the fifth ad in this particular campaign, which focuses on the different capabilities of the iPhone. Other videos in the series have included "Loved," "Hardware & Software," "Amazing Apps," and "Photos & Videos," each with catchy music, visuals, and voiceovers.

In addition to its latest video ads, Apple also recently introduced a new iPhone-oriented web campaign, "Why There's Nothing Quite Like an iPhone," focusing on features that differentiate the iPhone from competing products. The mini site highlights the iPhone's integration of hardware and software, wide range of apps, camera, resistance to malware, Touch ID, and Apple Pay.

Top Rated Comments

AngerDanger Avatar
84 months ago
I actually liked that ad
and don't think Pay a fad,
but there's one question I must ask.
Answering might be quite the task.
Why does the narration RYHME?
Score: 11 Votes (Like | Disagree)
Kaibelf Avatar
84 months ago
Smart of them to hit on personal security twice by saying it's safer than a CC and they don't sell your data.
Score: 10 Votes (Like | Disagree)
Rigby Avatar
84 months ago
Neither does Google. Can we stop saying that?
Well, that's debatable. While you are probably right in the literal sense, they certainly do collect your data and monetize it. You also have no guarantee that they won't share your data with third parties, or that it doesn't get stolen or otherwise abused at some point.

In particular, Google Wallet collects all your transaction data (allowing them to build an even more detailed profile about you). Apple does not collect transaction data from in-store transactions. Apple Pay also does not disclose your name to the retailer like swiping a credit cards does.
Score: 8 Votes (Like | Disagree)
Dargoth Avatar
84 months ago
Maybe this will help the certain banks (who will remain nameless) who haven't even bothered to investigate ApplePay, to do so (since they don't seem to be doing their own research). I called mine up, they claim they have no plans to implement it. I have plans to unimplement them if this keeps up...
Score: 7 Votes (Like | Disagree)
MrJesseHammond Avatar
84 months ago
('https://www.macrumors.com/2015/08/20/apple-apple-pay-iphone-ad/')


Apple today debuted a new iPhone-focused video featuring Apple Pay as part of its ongoing "If it's not an iPhone, it's not an iPhone" advertising campaign ('https://www.macrumors.com/2015/07/19/apple-amazing-apps-ad/'). The video, available on the company's YouTube channel ('//www.youtube.com/watch?v=58gAy85dwf0'), features an iPhone being used to make different Apple Pay purchases.

The iPhone is centric to the video and is shown going through several different Apple Pay transactions as a voiceover explains Apple Pay and its features in a clever rhyme. At the end of the video, Apple ends with its latest signature tagline, "If it's not an iPhone, it's not an iPhone."


"Apple Pay" is the fifth ad in this particular campaign, which focuses on the different capabilities of the iPhone. Other videos in the series have included "Loved," "Hardware & Software ('https://www.macrumors.com/2015/07/09/iphone-6-ads-loved-hardware-software/')," "Amazing Apps ('https://www.macrumors.com/2015/07/19/apple-amazing-apps-ad/')," and "Photos & Videos ('https://www.macrumors.com/2015/08/07/apple-debuts-new-photos-videos-iphone-ad/?utm_source=dlvr.it&utm_medium=tumblr')," each with catchy music, visuals, and voiceovers.

In addition to its latest video ads, Apple also recently introduced a new iPhone-oriented web campaign, "Why There's Nothing Quite Like an iPhone ('https://www.macrumors.com/2015/07/24/nothing-quite-like-iphone-campaign/')," focusing on features that differentiate the iPhone from competing products. The mini site highlights the iPhone's integration of hardware and software, wide range of apps, camera, resistance to malware, Touch ID, and Apple Pay.

Article Link: Apple Debuts New 'Apple Pay' Ad in Ongoing 'If It's Not An iPhone' Campaign ('https://www.macrumors.com/2015/08/20/apple-apple-pay-iphone-ad/')
That's funny because I have an iPhone and can't use Apple Pay....
Score: 7 Votes (Like | Disagree)
Traverse Avatar
84 months ago
I have to say, :apple:Pay is one of the few things Apple's done lately that doesn't seem gimmicky. I love using it and it hasn't failed once.
Score: 5 Votes (Like | Disagree)

Popular Stories

iPhone 14 Mock pill and hole thumb

ProMotion Now Expected to Remain Exclusive to iPhone 14 Pro Models, Not Expand to Entire Lineup

Sunday January 16, 2022 8:56 am PST by
Continuing the tradition set with the iPhone 13 Pro, only the highest-end iPhone 14 models will feature Apple's ProMotion display technology, according to a respected display analyst. Ross Young, who on multiple occasions has detailed accurate information about Apple's future products, said in a tweet that ProMotion will not be expanded to the entire iPhone 14 lineup and will remain...
safari icon blue banner

Safari Bug Allows Websites to Track Your Recent Browsing Activity in Real Time

Sunday January 16, 2022 3:37 pm PST by
A bug in WebKit's implementation of a JavaScript API called IndexedDB can reveal your recent browsing history and even your identity, according to a blog post shared on Friday by browser fingerprinting service FingerprintJS. In a nutshell, the bug allows any website that uses IndexedDB to access the names of IndexedDB databases generated by other websites during a user's browsing session....
ipad air 4 video

New iPad Air Rumored to Launch This Spring With A15 Chip, 5G, Center Stage Camera, and More

Saturday January 15, 2022 8:05 pm PST by
Apple is planning to release a fifth-generation iPad Air with similar features as the sixth-generation iPad mini, including an A15 Bionic chip, 12-megapixel Ultra Wide front camera with Center Stage support, 5G for cellular models, and Quad-LED True Tone flash, according to Japanese blog Mac Otakara. Citing reliables sources in China, the report claims that the new iPad Air could be...
Unlikely Products 2022 Feature

Six Rumored Apple Products You're Unlikely to See This Year

Saturday January 15, 2022 2:06 pm PST by
Much has been said about what consumers could see from Apple in 2022, but the company is also working on a handful of rumored products that aren't expected to be unveiled for at least another 12 months, and in some cases a lot longer. Of course, that's assuming they get released at all. Apple works on many potential products some of which ultimately never see the light of day. With that in...
AirPods Pro Gen 3 Mock Feature Red

AirPods Pro 2 Could Start a New Accessory Ecosystem

Friday January 14, 2022 2:34 am PST by
Apple's second-generation AirPods Pro could arrive alongside a new series of accessories, recent leaked images suggest. Alleged leaked photos of the next-generation AirPods Pro obtained by MacRumors showed a charging case with a metal loop on the side for attaching a strap. Apple has not used this design for any of its other AirPod models and it is unclear why it would be added in this...
netflix2

Netflix Again Raises Prices for All Plans, 4K Streaming Now $20 Per Month

Friday January 14, 2022 12:46 pm PST by
Netflix today updated the prices for its streaming plans, and all of its offerings are now more expensive. The Basic plan is now priced at $9.99 per month, the Standard plan is priced at $15.49 per month, and the Premium plan is priced at $19.99 per month. The Basic plan is $1 more expensive, up from $8.99 per month. This plan allows users to watch on just one screen at a time, and it limits ...
tesla carplay solution

Developer Showcases Apple CarPlay Workaround for Teslas

Monday January 17, 2022 7:24 am PST by
A Tesla Model 3 owner has resorted to a workaround to implement Apple CarPlay in his vehicle, amid no sign of official support from Tesla (via Tesla North). Apple CarPlay and Apple Music support are among the most-requested Tesla features, but with no indication that Tesla is willing to implement Apple CarPlay in its vehicles, Polish developer Michał Gapiński took matters into his own...
top stories 20220115

Top Stories: iPhone 14 Pro Rumors, iCloud Private Relay Controversy, iOS 15.2.1 Released, and More

Saturday January 15, 2022 6:00 am PST by
Hole-punch? Pill? Hole-punch and pill? Rumors about what the front camera system on the iPhone 14 Pro will look like are evolving rapidly, and it now appears we might be getting a novel but potentially controversial design later this year. Other major stories this week included some confusion and controversy about iCloud Private Relay being disabled for some T-Mobile customers, increasing...