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Apple Debuts New 'Apple Pay' Ad in Ongoing 'If It's Not An iPhone' Campaign

Thursday August 20, 2015 5:57 pm PDT by Juli Clover
Apple today debuted a new iPhone-focused video featuring Apple Pay as part of its ongoing "If it's not an iPhone, it's not an iPhone" advertising campaign. The video, available on the company's YouTube channel, features an iPhone being used to make different Apple Pay purchases.

The iPhone is centric to the video and is shown going through several different Apple Pay transactions as a voiceover explains Apple Pay and its features in a clever rhyme. At the end of the video, Apple ends with its latest signature tagline, "If it's not an iPhone, it's not an iPhone."

This is an iPhone. And this is Apple Pay. Which lets you shop in a faster, simpler way. For groceries, and kicks, toys, and your lunchtime fix. It's safer than a credit card and keeps your info yours. And you can already use it in over one million stores.
"Apple Pay" is the fifth ad in this particular campaign, which focuses on the different capabilities of the iPhone. Other videos in the series have included "Loved," "Hardware & Software," "Amazing Apps," and "Photos & Videos," each with catchy music, visuals, and voiceovers.

In addition to its latest video ads, Apple also recently introduced a new iPhone-oriented web campaign, "Why There's Nothing Quite Like an iPhone," focusing on features that differentiate the iPhone from competing products. The mini site highlights the iPhone's integration of hardware and software, wide range of apps, camera, resistance to malware, Touch ID, and Apple Pay.

[ 101 comments ]


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AngerDanger
53 months ago
I actually liked that ad
and don't think Pay a fad,
but there's one question I must ask.
Answering might be quite the task.
Why does the narration RYHME?
Rating: 11 Votes
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Kaibelf
53 months ago
Smart of them to hit on personal security twice by saying it's safer than a CC and they don't sell your data.
Rating: 10 Votes
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Rigby
53 months ago

Neither does Google. Can we stop saying that?

Well, that's debatable. While you are probably right in the literal sense, they certainly do collect your data and monetize it. You also have no guarantee that they won't share your data with third parties, or that it doesn't get stolen or otherwise abused at some point.

In particular, Google Wallet collects all your transaction data (allowing them to build an even more detailed profile about you). Apple does not collect transaction data from in-store transactions. Apple Pay also does not disclose your name to the retailer like swiping a credit cards does.
Rating: 8 Votes
Avatar
MrJesseHammond
53 months ago

('https://www.macrumors.com/2015/08/20/apple-apple-pay-iphone-ad/')


Apple today debuted a new iPhone-focused video featuring Apple Pay as part of its ongoing "If it's not an iPhone, it's not an iPhone" advertising campaign ('https://www.macrumors.com/2015/07/19/apple-amazing-apps-ad/'). The video, available on the company's YouTube channel ('//www.youtube.com/watch?v=58gAy85dwf0'), features an iPhone being used to make different Apple Pay purchases.

The iPhone is centric to the video and is shown going through several different Apple Pay transactions as a voiceover explains Apple Pay and its features in a clever rhyme. At the end of the video, Apple ends with its latest signature tagline, "If it's not an iPhone, it's not an iPhone."

[MEDIA=youtube]58gAy85dwf0[/MEDIA]
"Apple Pay" is the fifth ad in this particular campaign, which focuses on the different capabilities of the iPhone. Other videos in the series have included "Loved," "Hardware & Software ('https://www.macrumors.com/2015/07/09/iphone-6-ads-loved-hardware-software/')," "Amazing Apps ('https://www.macrumors.com/2015/07/19/apple-amazing-apps-ad/')," and "Photos & Videos ('https://www.macrumors.com/2015/08/07/apple-debuts-new-photos-videos-iphone-ad/?utm_source=dlvr.it&utm_medium=tumblr')," each with catchy music, visuals, and voiceovers.

In addition to its latest video ads, Apple also recently introduced a new iPhone-oriented web campaign, "Why There's Nothing Quite Like an iPhone ('https://www.macrumors.com/2015/07/24/nothing-quite-like-iphone-campaign/')," focusing on features that differentiate the iPhone from competing products. The mini site highlights the iPhone's integration of hardware and software, wide range of apps, camera, resistance to malware, Touch ID, and Apple Pay.

Article Link: Apple Debuts New 'Apple Pay' Ad in Ongoing 'If It's Not An iPhone' Campaign ('https://www.macrumors.com/2015/08/20/apple-apple-pay-iphone-ad/')

That's funny because I have an iPhone and can't use Apple Pay....
Rating: 7 Votes
Avatar
Dargoth
53 months ago
Maybe this will help the certain banks (who will remain nameless) who haven't even bothered to investigate ApplePay, to do so (since they don't seem to be doing their own research). I called mine up, they claim they have no plans to implement it. I have plans to unimplement them if this keeps up...
Rating: 7 Votes
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Traverse
53 months ago
I have to say, :apple:Pay is one of the few things Apple's done lately that doesn't seem gimmicky. I love using it and it hasn't failed once.
Rating: 5 Votes
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Kaibelf
53 months ago

Neither does Google. Can we stop saying that? Firstly, it would be completely illegal for Google to hand over your bank details to third parties and secondly, they just don't sell your data anyway, they use your data to let advertisers target the people they want to advertise to which might be you. For example, Google might learn you like coffee from your search history, they'll then give you ads for coffee machines. That's not selling data.


Who mentioned Google? I was referring to the store itself. Iron those panties.
Rating: 4 Votes
Avatar
bgraham
53 months ago

Smart of them to hit on personal security twice by saying it's safer than a CC and they don't sell your data.

Neither does Google. Can we stop saying that? Firstly, it would be completely illegal for Google to hand over your bank details to third parties and secondly, they just don't sell your data anyway, they use your data to let advertisers target the people they want to advertise to which might be you. For example, Google might learn you like coffee from your search history, they'll then give you ads for coffee machines. That's not selling data.
Rating: 3 Votes
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Hastings101
53 months ago
Petco and Mickey D's, what more could you ask for?
Rating: 3 Votes
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Dargoth
53 months ago

The ad was quite witty,
I thought the :apple:Pay use was wise,
Much better than the other guys,
Whose payment schemes are viewed as ....

Need help here.

Your rhyming pattern doesn't work, which is why you're having trouble finishing it. The best-sounding patterns are "ABAB", "AABB" or sometimes AABBA, Yours would have to be... ABBA or ABBB or something? Doesn't really sound right to me...
Rating: 3 Votes

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