“Accepting Apple Pay is a win for Pei Wei because it’s convenient and gives our guests the flexibility to use their preferred method of payment,” said Pei Wei CEO Ralph Bower. “It allows us to safely and quickly process transactions, increasing both customer service and restaurant efficiency. This is just one way we’re implementing the latest technology to improve the dining experience.”The company began testing Apple Pay in sixteen of its locations around the Phoenix area in July, and proceeded to launch full Apple Pay support in all of its restaurants nationwide yesterday on August 4. Pei Wei prepared for the partnership with Apple by investing in a company-wide implementation of "new payment terminals, pin pad devices and point-to-point encryption." Apple Pay continues to expand not only in the United States but in the United Kingdom as well, launching full support for a handful of UK-based banks and more than 250,000 merchant locations over the summer.
Apple is separating the new smartphones into its usual low-cost versus high-cost categories, with big differences between the two models coming down to the camera, display, and battery life.