Apple, BMW Could Resume Talks Over Possible Apple Car Partnership 'At a Later Stage'

Earlier this month, rumors suggested Apple had been in talks with BMW about potentially using the body of the electric BMW i3 as the basis for its Apple Car, but those talks did not progress into a deal. Reuters has now spoken with some inside sources at BMW, giving us more insight into what the two companies discussed and where their relationship might lead in the future.

Apple CEO Tim Cook and other senior executives visited the BMW factory in Leipzig, Germany in 2014 to look into how the i3 is manufactured. According to Reuters' source, Apple left the talks without reaching a deal with BMW because the company wants "to explore developing a passenger car on its own."

bmwi3

During the visit, Apple executives asked BMW board members detailed questions about tooling and production and BMW executives signaled readiness to license parts, one of the sources said. News of the Leipzig visit first emerged in Germany's Manager-Magazin last week.

"Apple executives were impressed with the fact that we abandoned traditional approaches to car making and started afresh. It chimed with the way they do things too," a senior BMW source said.

Apple and BMW do not have plans to jointly develop a car at this time, but one of the sources believes that "exploratory talks" could potentially be revived in the future. Given Apple's lack of experience with industrial manufacturing, a partnership with BMW or another car company would make sense, as it could help speed up development and eliminate many of the headaches associated with entering an entirely new industry.

Details on Apple's rumored car project remain scarce, but the company has been hiring several automotive experts over the past few months. Apple is said to have hundreds of employees working on the secret car project and has picked up employees from companies like Tesla, Ford, and GM, along with robotics experts and researchers specializing in cutting-edge car technologies.

Rumors have suggested Apple plans to introduce its car by 2020, but Apple often works on projects that never make it to fruition, like the much-rumored Apple-branded television set. It's possible that Apple's car plans could be shelved or delayed in the future if the company is unhappy with its progress or finds entering the automobile market to be an unviable option.

Related Roundup: Apple Car
Tag: BMW

Top Rated Comments

osaga Avatar
73 months ago
Neither Apple nor BMW, and certainly not a combination of the two has the necessary vision and follow through to do a car right. I don't think they got the watch right, Apple music is a miss, and I'm frightened of what they'll pump out for a tv product.
Score: 7 Votes (Like | Disagree)
theheadguy Avatar
73 months ago
Just buy Tesla and be done with it.
Ah, the recycled "buy 'x' and be done with it" comment.

Tesla is innovating at a rapid pace. Please, Apple, don't buy Tesla and ruin that.
Score: 7 Votes (Like | Disagree)
budselectjr Avatar
73 months ago
Just buy Tesla and be done with it.
Score: 5 Votes (Like | Disagree)
Elbon Avatar
73 months ago
Apple is not going to build a car.
Score: 5 Votes (Like | Disagree)
Benjamin Frost Avatar
73 months ago
I must say, I don't find these Apple Car rumours encouraging.

I love using my Apple gear, particularly my iPad and iMac. But the prospect of an Apple Car does nothing for me. I can get from A to B comfortably, quickly and with ease with a car now. What can Apple possibly invent to improve this?

Smartphones had a tiny presence before Apple got in. Ditto tablets. Cars have a huge, comprehensive, competitive landscape which covers every price range and quality level. I can imagine Apple carving a luxury niche, but what's the point?

It's almost as though Apple can't cope psychologically with being a big company, and are trying to make niche products like the Apple Watch, because subconsciously, they want to be small and exclusive.

I think they should substantially lower the price of the iPhone and make it as mass market as the iPod was. Jobs proved that they could combine quality with volume. Let's see Cook follow in his footsteps, if he has the balls.
Score: 4 Votes (Like | Disagree)
imola.zhp Avatar
73 months ago
We might find life on Mars "At a later date" too.
Score: 3 Votes (Like | Disagree)

Top Stories

whatsapp privacy banner

WhatsApp Reveals What Happens to Users Who Don't Agree to Upcoming Privacy Policy Changes

Sunday February 21, 2021 1:11 am PST by
WhatsApp has revealed how it will gradually limit the features available to accounts held by users who do not accept the platform's impending privacy policy changes, due to come into effect on May 15. WhatsApp's new banner explaining the privacy policy changes According to an email seen by TechCrunch to one of its merchant partners, WhatsApp said it will "slowly ask" users who have not yet...
new airpods leaked image 52audios

Alleged Leaked Image Claims to Show Third-Generation AirPods and Case

Sunday February 21, 2021 2:49 am PST by
A new image claims to offer our first real world look at Apple's next-generation AirPods. The image, shared by 52audio, showcases both AirPods and the charging case for what the site claims to be the third iteration of the wireless earbuds. 52audio has in the past shared images claiming to showcase different parts of the third-generation AirPods. Most notably, the site in November shared...
2021 mbp sd slot feature2

Kuo: New MacBook Pro Models With HDMI Port and SD Card Reader to Launch Later This Year

Monday February 22, 2021 8:52 pm PST by
Apple plans to release two new MacBook Pro models equipped with an HDMI port and SD card reader in the second half of 2021, according to analyst Ming-Chi Kuo, who outlined his expectations in a research note obtained by MacRumors. The return of an SD card reader was first reported by Bloomberg's Mark Gurman last month. "We predict that Apple's two new MacBook Pro models in 2H21 will have...
mac security privacy

Apple Takes Step to Prevent Further Spread of 'Silver Sparrow' Malware on Macs

Monday February 22, 2021 6:13 am PST by
Over the weekend, we reported on the second known piece of malware compiled to run natively on M1 Macs. Given the name "Silver Sparrow," the malicious package is said to leverage the macOS Installer JavaScript API to execute suspicious commands. After observing the malware for over a week, however, security firm Red Canary did not observe any final payload, so the exact threat to users remains a...
iphone 12 pro display video

BOE Rumored to Supply iPhone 13 Display Panels After iPhone 12 Failures

Monday February 22, 2021 9:54 am PST by
Display manufacturer BOE will be one of the main suppliers of OLED panels for iPhone 13 models, according to a new report today from Taiwan's Economic Daily News. BOE is said to be working with touch panel manufacturer General Interface Solution (GIS), part of the Hon Hai Group to develop OLED panels. Multiple iPhone 12 rumors suggested that BOE would supply some panels for the devices,...
pink squares macos

Apple Investigating Issue With 'Pink Squares' Appearing on Displays Connected to M1 Mac Mini

Sunday February 21, 2021 11:08 am PST by
In an internal memo this week, obtained by MacRumors, Apple informed service providers that it is aware of and investigating an issue that may result in "pink squares or pixels" appearing on displays connected to an M1 Mac mini. Image via Twitter user @FatihVidyograf This issue has been reported by users across the Apple Support Communities, MacRumors Forums, and Reddit since the M1 Mac mini...
Top Stories 47 Feature

Top Stories: More iOS 14.5 Beta Changes, iPhone 13 Rumors, Apple Watch Charging Issue Fixed

Saturday February 20, 2021 6:00 am PST by
Apple is continuing to tweak things during the iOS 14.5 beta testing period, and it looks like there will be some nice changes coming in the update when it's released to the public in a month or so. This week also saw the release of a watchOS bug fix update for Series 5 and Series SE owners, addressing a serious issue where their watches may not charge after entering Power Reserve mode,...
google chrome macos big sur

Chrome Used 10X More RAM Than Safari on macOS Big Sur in Recent Test [Updated]

Saturday February 20, 2021 12:52 pm PST by
Under normal and lightweight web browsing, Google Chrome uses 10x more RAM than Safari on macOS Big Sur, according to a test conducted by Flotato creator Morten Just (via iMore). In a blog post, Just outlines that he put both browsers to the test in two scenarios on the latest version of macOS. The first test was conducted on a virtual machine, and the second on a 2019 16-inch MacBook Pro...
m1 mac mini

M1 Mac Users Report Excessive SSD Wear

Tuesday February 23, 2021 7:07 am PST by
Over the past week, some M1 Mac users have been reporting alarming SSD health readings, suggesting that these devices are writing extraordinary amounts of data to their drives (via iMore). Across Twitter and the MacRumors forums, users are reporting that M1 Macs are experiencing extremely high drive writes over a short space of time. In what appear to be the most severe cases, M1 Macs are sai...
maxresdefault

Revisiting Apple's MagSafe Leather Wallet After 3 Months of Usage

Saturday February 20, 2021 8:04 am PST by
Back in November when Apple's MagSafe-compatible Leather Wallet first launched, MacRumors videographer Dan took a look at the accessory and ended up disliking it because of the weak magnetic connection. Dan kept using the Leather Wallet despite its flaws, and after three months with the accessory, his opinion has changed and he wanted to share some new thoughts on it. Subscribe to the ...