Microsoft today announced "Send," a new app premiering exclusively on iOS that aims to give customers the simplicity of a text-message conversation in the guise of a professional e-mail experience. Specifically, the app will let users send quick, snappy responses to co-workers "without a subject line or formal email constructs."
Microsoft hopes that the app acts as a bridge between the texting and e-mail culture that can become murky when needing to reach someone quickly, but are lacking the person's phone number and wanting to avoid filtering through an e-mail app for an old thread. Send isn't for in-depth dives into an inbox, either, the app choosing to show only the messages created and sent within the app itself, sticking to its mission statement of a more threaded, iMessage-like experience.
While tools like text messaging and IM are great for short messages, you often don’t have your co-worker’s cell phone number or an IM app on your work phone. And we’ve heard loud and clear from people at work, they want all their communications available in Outlook—even if they send them from other apps. This is where Send comes in! Send gives you the simple, quick text message-like experience while allowing you to reach all co-workers and have all of your communications in Outlook for reference later.
If a user connects the app to an Office 365 School or Business account, they'll be able to pick up conversations anywhere thanks to cloud sync and Outlook. All emails sent and received within Send are also promised to comply with the various email compliance policies of companies around the country, with Microsoft promising that the messages "are treated like any other work email."
The app is available today in the United States and Canada, but only for iOS. Microsoft promises the text-message-meets-email experience of Send is "coming soon" to Windows Phone and Android phones. The company also encourages people to provide feedback on the app during YamJam on Tuesday July 28 from 9 AM to 10 AM PDT, by following the instructions at the bottom of the Send blog post.