LifeMap Solutions, co-creators of the ResearchKit Asthma Health app [Direct Link], yesterday published a blog post detailing the success of the first few weeks of the app's lifespan and how it has engaged its users in return visits as much as some social media and gaming apps on iOS.

In the official ResearchKit blog post, LifeMap Solutions details the preliminary findings of the Asthma Health app, which aims to attain greater insight into the disease and subsequently attempt to help users become more educated on the issues at hand.

asthma health app
The developers were initially worried about the tricky e-consent process every user must go through when first launching the app, with secondary concerns wondering if users would find the experience as "sticky" and addictive as other apps they use daily. Asthma Health's usage data showcased not only willingness to give e-consent, but a high engagement rate in returning to the app throughout the week.

But the gamble paid off. Based on preliminary data for the Asthma Health app, over half of our users not only complete the e-consent process, they also come back the very next day to use the app. This is a very high rate of return for any app, let alone a health-related app.

Excitingly, results have shown that users are as engaged (or more!) with Asthma Health as they are with games and social networks. Our working theory is that Asthma Health users are motivated by the goal of supporting research that helps the entire patient community. We plan to test this theory more extensively in the near future.

LifeMap Solutions discovered that the research-based app showcased data very similar to everyday social media apps, with users responding especially high to push notifications reminding them to revisit the app.

The developers also saw particularly high involvement in the app on Mondays, corresponding to a weekly push notification automated to hit early each week. As the developers said, even though overall engagement decreases, "The spikes in app usage are consistent with the type of behavior we see in mobile apps more broadly: users respond dramatically to regular reminders."

DailyPromptEngagement_01c

Asthma Health's engagement rate over the course of its first few weeks.

Apple first announced ResearchKit at its "Spring Forward" media event on March 9, the Asthma Health app one of four experiences to launch supporting the platform. The mobile open source framework allowed for thousands to sign up for those initial four launch apps, far more than any location-based study could ever have hoped for.

With the official release of the full ResearchKit suite earlier in April, now even more developers can capture the features of the iPhone's sensors such as the accelerometer, gyroscope, microphone and GPS to create medical research experiences and conduct studies like LifeMap Solutions and its partner Mount Sinai have done with Asthma Health.

Top Rated Comments

ScottHammet Avatar
81 months ago
[url=https://cdn.macrumors.com/im/macrumorsthreadlogodarkd.png]Image (https://www.macrumors.com/2015/05/08/researchkit-app-return-visits/)[/url]

Image (https://cdn.macrumors.com/article-new/2015/05/asthma-health-app.jpg)
The developers were initially worried about the tricky e-consent process every user must go through when first launching the app, with secondary concerns wondering if users would find the experience as "sticky" and addictive as other apps they use daily. Asthma Health's usage data showcased not only willingness to give e-consent, but a high engagement rate in returning to the app throughout the week.

Article Link: ResearchKit App Drawing Return Visits at Rates Rivaling Games and Social Media Apps (https://www.macrumors.com/2015/05/08/researchkit-app-return-visits/)

Hmmm. Daily use of an app is "addictive"? What does that make MacRumors?
Score: 1 Votes (Like | Disagree)

Top Stories

Pro Display XDR Yella

Apple Working on External Display With Built-In A13 Chip

Friday July 23, 2021 9:37 am PDT by
Apple is developing an external display that includes an A13 chip with Neural Engine, according to a new rumor from 9to5Mac. The A13 chip with Neural Engine would presumably serve as an eGPU, though details are light at this time. Having a CPU/GPU built into the external display could help Macs deliver high-resolution graphics without using all the resources of the computer's internal chip....
maxresdefault

Apple Music to Livestream Premiere of Kanye West's New Album 'Donda' on Thursday

Wednesday July 21, 2021 1:49 am PDT by
Apple Music on Thursday will host a global livestream for the premiere of Kanye West's tenth studio album, titled "Donda." The sold-out event will take place at the Mercedes-Benz Stadium in Atlanta, Georgia, and Apple Music's livestream will start at 8:00 p.m. Eastern Time. The livestream was revealed in a Beats Studio Buds ad that aired during the NBA Finals. The ad features U.S. track...
airpods 3 gizmochina Feature

AirPods 3 Rumored to Launch Alongside iPhone 13 at Expected September Event

Friday July 23, 2021 12:54 am PDT by
The third-generation AirPods will likely launch at the same event revealing Apple's upcoming iPhone 13 lineup, according to a report from DigiTimes, which makes the claim citing sources familiar with the matter. The report as a whole echoes previous reporting that production of the third-generation AirPods will kickstart in August, meaning a launch shortly after can be easily expected. DigiTi...
idos 2 app ios

Apple to Pull 'iDOS 2' DOS Emulator From App Store

Thursday July 22, 2021 3:22 pm PDT by
iDOS 2, an app designed to allow users to play classic DOS games, will soon be pulled from the App Store, the app's creator said today. According to iDOS developer Chaoji Li, he tried to submit an iDOS update with bug fixes to the App Store, but was told that the update was rejected because it violated the 2.5.2 App Store guideline that says apps cannot install or launch executable code.Durin...
iPad mini pro feature

Next iPad Mini Won't Feature Mini-LED Display, Claims Display Analyst

Friday July 23, 2021 8:07 am PDT by
Yesterday, DigiTimes claimed that the upcoming iPad mini will feature a mini-LED display, but now, display analyst Ross Young is going at odds with that report, claiming that while the updated iPad mini continues to be on track for a release this year, it won't feature a mini-LED display. Young says he "confirmed" with Radiant Opto-Electronics, who DigiTimes claims would provide Apple with...
AirPods Pro Beta Firmware

AirPods Pro Beta Firmware Now Available

Wednesday July 21, 2021 6:50 am PDT by
Upcoming AirPods Pro firmware updates are now available to Apple Developer Program members as beta versions. AirPods Pro firmware beta one features FaceTime Spatial Audio and Ambient Noise Reduction. Custom Transparency mode, including Conversation Boost, was initially expected to be included in the beta but appears to have been delayed for a later version. Apple made the announcement...
iPad mini pro feature

Next-Generation iPad Mini Will Reportedly Feature a Mini-LED Display

Thursday July 22, 2021 9:03 am PDT by
Apple is widely rumored to be planning a new iPad mini with a significant redesign, including a larger 8.5-inch to 9-inch display with slimmer bezels, a Touch ID power button instead of a home button, a USB-C port instead of a Lightning connector, and more. According to a paywalled preview of a DigiTimes report today, the sixth-generation iPad mini will also feature a mini-LED display:BLU...
discount m1 macbook yellow

Deals: Shop Record Low Prices Across Apple's Full MacBook Pro and MacBook Air Lineup (Up to $499 Off)

Friday July 23, 2021 8:23 am PDT by
Apple's MacBook Pro and MacBook Air lineup is seeing all-time low discounts across the board today, including the 2019 16-inch MacBook Pro, 2020 13-inch MacBook Air, and 2020 13-inch MacBook Pro. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. 13-Inch M1...
ios wifi settings

Apple Confirms iOS 14.7 Fixes WiFi Bug and Many Other Vulnerabilities

Wednesday July 21, 2021 11:38 am PDT by
Following the release of iPadOS 14.7 this morning, Apple has shared details on the security updates that are included in iOS 14.7, iPadOS 14.7, macOS Big Sur 11.5, watchOS 7.6, and tvOS 14.7, all of which came out this week. Notably, Apple's documentation confirms that the iOS 14.7 and iPadOS 14.7 updates address a WiFi-related vulnerability that could impact iOS devices when joining a...
macOS Big Sur Feature Orange

Apple Releases macOS Big Sur 11.5 With Podcast App Updates and Bug Fixes

Wednesday July 21, 2021 10:15 am PDT by
Apple today released macOS Big Sur 11.5, the fifth major update to the macOS Big Sur operating system that launched in November 2020. macOS Big Sur 11.5 comes two months after the release of macOS Big Sur 11.4. The new ‌‌‌‌‌macOS Big Sur‌‌‌‌ 11.5 update can be downloaded for free on all eligible Macs using the Software Update section of System Preferences. macOS Big Sur...