'Redacted' Hits Number 8 Spot in Mac App Store With Just $302 in First-Day Profit

App developer Sam Soffes today published a blog post detailing the early monetary performance of his new app Redacted [Direct Link], which allows users to easily obscure sensitive information on personal photos.

redacted app

Screenshot of Redacted's image obscuring features

After launching the app earlier this week, the $4.99 Redacted app quickly broke into the top paid app lists on the U.S. Mac App Store. Specifically, by the end of its launch day on May 5, Redacted was eighth in overall paid apps and first in top paid graphics apps. After some friends began questioning him about his expected profit, Soffes realized he hadn't really even begun to think about the possible profit the photo-obscuring app would rake in for him.

Yesterday, Soffes tweeted out a question, asking his followers to guess how much profit the app received in its first day on the market. While the guesses averaged $12,460.67, Soffes revealed his app had achieved just 87 paid downloads, earning him a mere $302 worldwide for the eighth top paid app in the U.S. Mac App Store.

redacted profit

There were 37 guesses. I threw out the lowest and highest guesses which were both hilarious. The average guess was $12,460.67. 7 of those units were promo codes I sent out. Only 59 of those units were in the US. It's pretty nuts that 59 sales is top paid on the Mac App Store in the US.

In response to Soffes' blog post, Dan Counsell, a developer of popular organizational app Clear, shared a few numbers on the app's profits over a single day. Counsell tweeted that Clear earned $453 the day before the tweet, noting the list app is third in productivity and fifteenth overall in the top paid app list for the United States.

The top paid ranking is a measure of download volume (with some tweaks to account for sales momentum), not profits, so developers of higher-priced Mac App Store apps are in some cases certainly doing better than Redacted. Even so, with a drop in sales following the launch surge, Redacted is currently the #81 top grossing app in the U.S. Mac App Store while sitting at the #19 spot in paid apps.

Towards the end of his blog post, Soffes mentions that he nearly decided to continue working on another indie app, Whiskey, in an attempt to make a living off of that app. "I'm glad I didn't," he states honestly. He now is employed at mobile payments solution Venmo as of early this week.

Popular Stories

Apple WWDC24 Apple Intelligence hero 240610

Apple Explains iPhone 15 Pro Requirement for Apple Intelligence

Wednesday June 19, 2024 4:48 am PDT by
With iOS 18, iPadOS 18, and macOS Sequoia, Apple is introducing a new personalized AI experience called Apple Intelligence that uses on-device, generative large-language models to enhance the user experience across iPhone, iPad, and Mac. These new AI features require Apple's latest iPhone 15 Pro and iPhone 15 Pro Max models to work, while only Macs and iPads with M1 or later chips will...
Apple Intelligence General Feature

Apple Intelligence Features Not Coming to European Union at Launch Due to DMA

Friday June 21, 2024 9:44 am PDT by
Apple today said that European customers will not get access to the Apple Intelligence, iPhone Mirroring, and SharePlay Screen Sharing features that are coming to the iPhone, iPad, and Mac this September due to regulatory issues related to the Digital Markets Act. In a statement to Financial Times, Apple said that there will be a delay as it works to figure out how to make the new...
iPhone 16 Pro Max Generic Feature 2

5 Biggest Changes Rumored for iPhone 16 Pro Max

Wednesday June 19, 2024 5:00 am PDT by
Given Apple's rumored plan to add an all-new high-end tier to its iPhone 17 series in 2025, this could be the year for Apple to bring its boldest "Pro Max" model to the table — the kind of iPhone 16 upgrade that stands tall above its siblings, both figuratively and literally. If you have been holding out for the iPhone 16 Pro Max, here are five of the biggest changes rumored to be coming...
Apple Vision Pro 2 Feature 2

Apple Reportedly Suspends Work on Vision Pro 2

Tuesday June 18, 2024 8:17 am PDT by
Apple has suspended work on the second-generation Vision Pro headset to singularly focus on a cheaper model, The Information reports. Apple was widely believed to have plans to divide its Vision product line into two models, with one "Pro" model and one lower-cost standard model. The company is said to have been deprioritizing the next Vision Pro headset over the past year, gradually...
back to school 2024

Apple's 2024 Back to School Sale Launches, Up to $150 Gift Card With Mac or iPad

Thursday June 20, 2024 4:29 am PDT by
Apple has launched its annual Back to School promotion for college students in the United States. This year's promotion offers a free Apple gift card with the purchase of an eligible Mac or iPad. Apple is also offering students 20% off AppleCare+ plans. Apple is offering a $150 gift card with any new MacBook Air, MacBook Pro, or iMac, and a $100 gift card with the purchase of any new M4 iPad ...
iOS 17

Apple Releases First Public Beta of iOS 17.6

Thursday June 20, 2024 10:18 am PDT by
Apple today seeded the first betas of upcoming iOS 17.6 and iPadOS 17.6 updates to public beta testers, with the betas coming a few days after the initial iOS and iPadOS 17.6 developer betas. Public beta testers can get the beta by opening up the Settings app, going to the Software Update section, tapping on the "Beta Updates" option, and toggling on the iOS 17 or iPadOS 17 Public Beta....

Top Rated Comments

nick42983 Avatar
119 months ago
$4.99 seems pretty steep for something you can do for free on Skitch and isn't something most people often need to use. If he can bring in $100-200 a day for a year he can comfortably live off of that. I'll bet he makes more than $302 thanks to this MacRumors story alone.
Score: 32 Votes (Like | Disagree)
RogerWilco Avatar
119 months ago
If he can bring in $100-200 a day for a year he can comfortably live off of that.

I see you have vast experience operating a small business. :rolleyes:
Score: 30 Votes (Like | Disagree)
macsplusmacs Avatar
119 months ago
An annualized revenue of $110k for a $5 app that does nothing but let you draw black rectangles (or blurs, or pixelate) parts of an image? That sounds remarkably good to me...

Even with sales falling off, it sounds like he did pretty well for an afternoon's work.

If you think that the sustained rate of a app's first week sales continue for the other 51 weeks in a year then you really need to brush up on your app research.
Score: 29 Votes (Like | Disagree)
ofcrpls Avatar
119 months ago
First Day Profit


Wouldn't revenue be the right word here ?
Score: 26 Votes (Like | Disagree)
Analog Kid Avatar
119 months ago
An annualized revenue of $110k for a $5 app that does nothing but let you draw black rectangles (or blurs, or pixelate) parts of an image? That sounds remarkably good to me...

Even with sales falling off, it sounds like he did pretty well for an afternoon's work.
Score: 25 Votes (Like | Disagree)
Parasprite Avatar
119 months ago
An annualized revenue of $110k for a $5 app that does nothing but let you draw black rectangles (or blurs, or pixelate) parts of an image? That sounds remarkably good to me...

Even with sales falling off, it sounds like he did pretty well for an afternoon's work.

This is all assuming they maintain sales like that for an entire year, which they likely won't.
Score: 24 Votes (Like | Disagree)