'Redacted' Hits Number 8 Spot in Mac App Store With Just $302 in First-Day Profit

App developer Sam Soffes today published a blog post detailing the early monetary performance of his new app Redacted [Direct Link], which allows users to easily obscure sensitive information on personal photos.

redacted app

Screenshot of Redacted's image obscuring features

After launching the app earlier this week, the $4.99 Redacted app quickly broke into the top paid app lists on the U.S. Mac App Store. Specifically, by the end of its launch day on May 5, Redacted was eighth in overall paid apps and first in top paid graphics apps. After some friends began questioning him about his expected profit, Soffes realized he hadn't really even begun to think about the possible profit the photo-obscuring app would rake in for him.

Yesterday, Soffes tweeted out a question, asking his followers to guess how much profit the app received in its first day on the market. While the guesses averaged $12,460.67, Soffes revealed his app had achieved just 87 paid downloads, earning him a mere $302 worldwide for the eighth top paid app in the U.S. Mac App Store.

redacted profit

There were 37 guesses. I threw out the lowest and highest guesses which were both hilarious. The average guess was $12,460.67. 7 of those units were promo codes I sent out. Only 59 of those units were in the US. It's pretty nuts that 59 sales is top paid on the Mac App Store in the US.

In response to Soffes' blog post, Dan Counsell, a developer of popular organizational app Clear, shared a few numbers on the app's profits over a single day. Counsell tweeted that Clear earned $453 the day before the tweet, noting the list app is third in productivity and fifteenth overall in the top paid app list for the United States.

The top paid ranking is a measure of download volume (with some tweaks to account for sales momentum), not profits, so developers of higher-priced Mac App Store apps are in some cases certainly doing better than Redacted. Even so, with a drop in sales following the launch surge, Redacted is currently the #81 top grossing app in the U.S. Mac App Store while sitting at the #19 spot in paid apps.

Towards the end of his blog post, Soffes mentions that he nearly decided to continue working on another indie app, Whiskey, in an attempt to make a living off of that app. "I'm glad I didn't," he states honestly. He now is employed at mobile payments solution Venmo as of early this week.

Top Rated Comments

(View all)
Avatar
69 months ago
$4.99 seems pretty steep for something you can do for free on Skitch and isn't something most people often need to use. If he can bring in $100-200 a day for a year he can comfortably live off of that. I'll bet he makes more than $302 thanks to this MacRumors story alone.
Score: 32 Votes (Like | Disagree)
Avatar
69 months ago

If he can bring in $100-200 a day for a year he can comfortably live off of that.


I see you have vast experience operating a small business. :rolleyes:
Score: 30 Votes (Like | Disagree)
Avatar
69 months ago

An annualized revenue of $110k for a $5 app that does nothing but let you draw black rectangles (or blurs, or pixelate) parts of an image? That sounds remarkably good to me...

Even with sales falling off, it sounds like he did pretty well for an afternoon's work.


If you think that the sustained rate of a app's first week sales continue for the other 51 weeks in a year then you really need to brush up on your app research.
Score: 29 Votes (Like | Disagree)
Avatar
69 months ago

First Day Profit



Wouldn't revenue be the right word here ?
Score: 26 Votes (Like | Disagree)
Avatar
69 months ago
An annualized revenue of $110k for a $5 app that does nothing but let you draw black rectangles (or blurs, or pixelate) parts of an image? That sounds remarkably good to me...

Even with sales falling off, it sounds like he did pretty well for an afternoon's work.
Score: 25 Votes (Like | Disagree)
Avatar
69 months ago

An annualized revenue of $110k for a $5 app that does nothing but let you draw black rectangles (or blurs, or pixelate) parts of an image? That sounds remarkably good to me...

Even with sales falling off, it sounds like he did pretty well for an afternoon's work.


This is all assuming they maintain sales like that for an entire year, which they likely won't.
Score: 24 Votes (Like | Disagree)

Top Stories

Apple-Acquired Dark Sky Officially Shuts Down Android App

Saturday August 1, 2020 3:43 pm PDT by
Apple in March purchased weather app Dark Sky, and at that time, Dark Sky's developers said that the app's Android version would be discontinued on July 1, 2020. However, instead of shuttering the app on that date, the app's developers announced that the discontinuation would be delayed for another month. Now that it's August, Android users are no longer able to access the app, and...

Apple May Launch This Year's 'iPhone 12' Lineup in Two Stages, With 6.1-inch Models Debuting First

Monday August 3, 2020 3:14 am PDT by
Apple last week confirmed that its "‌iPhone‌ 12" launch will be delayed this year due to the ongoing global health crisis and restrictions on travel. Apple last year started selling iPhones in late September, but this year, Apple projects supply will be "available a few weeks later," suggesting a release sometime in October. We're expecting a total of four OLED iPhones in 5.4, 6.1, and...

Top Stories: Try the 5.4-Inch iPhone 12 Display Size, Blockbuster Earnings, Tim Cook at Antitrust Hearing

Saturday August 1, 2020 6:00 am PDT by
Another busy week of Apple news and rumors has wrapped up, with a lot of focus on Tim Cook's appearance at a Congressional antitrust hearing and a blockbuster earnings report. Subscribe to the MacRumors YouTube channel for more videos. We continued to hear rumors about the upcoming iPhone 12 lineup, including a rare admission from Apple that the lineup will launch "a few weeks later" than...

Just How Small Will the 5.4-Inch iPhone 12 Screen Be? Try It Out for Yourself

Tuesday July 28, 2020 12:57 pm PDT by
As rumors of the iPhone 12 have continued to build over the past few months, the one model that has the most excitement around it is the smallest 5.4" model. The iPhone 12 is believed to be coming in 5.4", 6.7", and 6.1" sizes. Dummy models have shown how much smaller the 5.4" is compared to the rest of the iPhone lineup. The upcoming 5.4" iPhone falls in-between the size of the original...

Unreleased iPod Touch with Mac Pro Glossy Black Finish Shared Online

Sunday August 2, 2020 11:32 am PDT by
Twitter user @DongleBookPro has today posted images of what seems to be a first-generation iPod Touch prototype with a 2013 Mac Pro-style glossy black finish. The Twitter user claims that the iPod Touch prototype pictured has "the same coating as the 2013 Mac Pro." Had the finish been selected for the final product, it also would have been similar to the metallic glossy black finish that...

Apple Confirms This Year's iPhone 12 Models Will Be a Little Bit Late

Thursday July 30, 2020 2:34 pm PDT by
During today's earnings call covering the third fiscal quarter of 2020 (second calendar quarter) Apple CFO Luca Maestri confirmed that Apple is expecting to release this year's iPhones later than usual. Maestri said that Apple last year started selling iPhones in late September, but this year, Apple projects supply will be "available a few weeks later." Multiple rumors have suggested that ...

Battery Likely for Upcoming Apple Watch Series 6 Filed in Certification Listings

Saturday August 1, 2020 5:46 am PDT by
A battery likely for the upcoming Apple Watch Series 6 has been filed at the Korea Testing and Research Institute and discovered by a Twitter user @yabhishekhd. Certification for a 1.17Wh battery with a capacity of 303.8mAh was issued on June 23 by the KTR, a Korean regulatory body that approves and tests new hardware ahead of public sale. The battery seems to be destined for a future...

Apple Watch Series 6 to Feature Blood Oxygen Monitoring Sensor

Friday July 31, 2020 1:56 am PDT by
The Apple Watch Series 6 will add blood oxygen monitoring to its features list when it's launched later this year, according to a new report from DigiTimes. Apple Watch 6 will feature biosensors that can monitor sleeping conditions, detect blood oxygen and measure pulse rates, heartbeats and atrial fibrillation, and will also incorporate MEMS-based accelerometer and gyroscope, all allowing the ...

Apple Marks Return of NHL With New 'Hockey Tape' Ad Shot on iPhone 11 Pro

Saturday August 1, 2020 2:33 am PDT by
Apple today marked the return of NHL hockey with a new "Shot on iPhone" ad on its YouTube channel in Canada. Titled "Hockey Tape," the 30-second video features Vegas Golden Knights players Marc-André Fleury and Mark Stone having some on-ice fun with the iPhone 11 Pro, which they attach to the boards, a hockey stick, and a skate with hockey tape. "See the game like never before with Ultra ...

Emails Reveal Why Steve Jobs and Phil Schiller Blocked In-App Purchase of Kindle Books

Friday July 31, 2020 6:25 am PDT by
Internal Apple emails, made public by the House Judiciary Committee's antitrust inquiry, have revealed information about why Apple blocked in-app purchases of Kindle books on iOS devices, reports The Verge. Two sets of emails between Steve Jobs, Phil Schiller, Eddy Cue, and various other senior Apple executives, disclose the exact thinking behind how Apple approached Kindle on iOS. The...