AT&T Scales Back Throttling of Grandfathered Unlimited Data Plans

attlogo375wide.jpgAT&T has quietly updated one of its policies to reflect that it will now only throttle customers that are connected to a cell tower experiencing network congestion, reports Ars Technica. The carrier previously throttled all grandfathered customers with unlimited data plans that exceeded 5GB of 4G LTE data usage in a single monthly billing period, regardless of network congestion.

The updated policy reads as follows:

"As a result of AT&T's network management process, customers on a 3G or 4G smartphone or on a 4G LTE smartphone with an unlimited data plan who have exceeded 3 gigabytes (3G/4G) or 5 gigabytes (4G LTE) of data in a billing period may experience reduced speeds when using data services at times and in areas that are experiencing network congestion. All such customers can still use unlimited data without incurring overage charges, and their speeds will be restored with the start of the next billing cycle."

Last October, the U.S. Federal Trade Commission filed a federal court complaint against AT&T, accusing the carrier of misleading its smartphone customers by charging them for unlimited data while reducing their data speeds by up to 90 percent. The FTC claimed that AT&T did not adequately inform its customers that they would be throttled for using more than a certain amount of data during a billing cycle. AT&T could still face penalties from the FTC if it loses the case, despite changing its policy.

AT&T customers with unlimited data plans have experienced speeds as low as half a megabit per second when being throttled, according to the report, resulting in barely usable service. By throttling unlimited data plans, AT&T is naturally encouraging customers to switch to one of the tiered data plans that it introduced in the years after discontinuing unlimited plans. Verizon, Sprint and T-Mobile have similar throttling practices where there is network congestion.

Popular Stories

AirPods Pro 3 Mock Feature

AirPods Pro 3 Just Months Away – Here's What We Know

Friday April 18, 2025 5:16 am PDT by
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
iphone 16 pro models 1

17 Reasons to Wait for the iPhone 17

Thursday April 17, 2025 4:12 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we often get rumored features months ahead of launch. The iPhone 17 series is no different, and we already have a good idea of what to expect from Apple's 2025 smartphone lineup. If you skipped the iPhone...
Beyond iPhone 13 Better Triad

Apple's 20th Anniversary iPhone May Finally Go All Screen

Tuesday April 15, 2025 6:31 am PDT by
Apple is preparing a "bold" new iPhone Pro model for the iPhone's 20th anniversary in 2027, according to Bloomberg's Mark Gurman. As part of what's being described as a "major shake-up," Apple is said to be developing a design that makes more extensive use of glass – and this could point directly to the display itself. Here's the case for Apple releasing a truly all-screen iPhone with no...
maxresdefault

iPhone 17 Pro Launching Later This Year With These 12 New Features

Sunday April 13, 2025 7:52 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Subscribe to the MacRumors YouTube channel for more videos. Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and ...
CarPlay Hero

Apple Releases Wireless CarPlay Fix

Wednesday April 16, 2025 11:28 am PDT by
If you have been experiencing issues with wireless CarPlay in your vehicle lately, it was likely due to a software bug that has now been fixed. Apple released iOS 18.4.1 today, and the update's release notes say it "addresses a rare issue that prevents wireless CarPlay connection in certain vehicles." If wireless CarPlay was acting up for you, updating your iPhone to iOS 18.4.1 should...
top stories 2025 04 19

Top Stories: iPhone 17 Pro Rumors, CarPlay Bug Fix, and More

Saturday April 19, 2025 6:00 am PDT by
This week saw rumor updates on the iPhone 17 Pro and next-generation Vision Pro, while a minor iOS 18.4.1 update delivered not just security fixes but also a fix for some CarPlay issues. We also looked ahead at what else is in Apple's pipeline for the rest of 2025 and even the 20th-anniversary iPhone coming in 2027, so read on below for all the details on these stories and more! iPhone 17 ...
iOS 18

iOS 18.5 Includes Only a Few Changes So Far

Monday April 21, 2025 11:00 am PDT by
Apple seeded the third beta of iOS 18.5 to developers today, and so far the software update includes only a few minor changes. The changes are in the Mail and Settings apps. In the Mail app, you can now easily turn off contact photos directly within the app, by tapping on the circle with three dots in the top-right corner. In the Settings app, AppleCare+ coverage information is more...

Top Rated Comments

hlfway2anywhere Avatar
130 months ago
Too late. I left for Verizon long ago with no regrets.

I'm sorry but this is like being punched on the left side of your face instead of the right.
Score: 27 Votes (Like | Disagree)
Kendo Avatar
130 months ago
What does this mean though? If I have a non-unlimited plan (let's say 30GB a month), I won't get throttled even in a congested area. But those who have unlimited plans will get throttled in a congested area? If they don't have to throttle a person that pays for their data in buckets, obviously there isn't congestion to begin with?
Score: 16 Votes (Like | Disagree)
Thunderhawks Avatar
130 months ago
I'm sorry but this is like being punched on the left side of your face instead of the right.

Agreed, which is why I never left ATT. They all have issues.
Keeping Unlimited until they claw it out of my dead hands.

In the meantime we need an iPhone that can have 2 different numbers and 2 different carriers (or more), which we can select depending on the coverage area.
Score: 11 Votes (Like | Disagree)
k1121j Avatar
130 months ago
seems to be vague to me so how many towers are congested all the time ? and what exactly counts as congested?
Score: 11 Votes (Like | Disagree)
nikhsub1 Avatar
130 months ago
Not necessarily. During congestion, it makes some sense to throttle the unlimited data guys to ensure there is sufficient bandwidth available for those who bought the bucket of data. From AT&T's point of view, those are the "paying" customers who have a higher priority than the "freeloading" guys with old unlimited plans.

Not quite. How is paying for unlimited free loading? You need to recalibrate yourself. With that said - there were so many folks using 100GB data per month at the beginning of the unlimited plan - no idea how one uses that kind of data but it is absurd. These are the users that ruined it for all unfortunately. Anyway, I have a much better plan for me now anyway so the point is moot.
Score: 9 Votes (Like | Disagree)
RenoG Avatar
130 months ago
I'm sorry but this is like being punched on the left side of your face instead of the right.

And then bragging about it to your buddies, and getting that awkward silence after you say it.
Score: 9 Votes (Like | Disagree)