iPhone XS and XS Max in silver, space gray, and gold.
Samsung Debuts Apple-Like Design Video for Galaxy S6 Edge
Earlier today Samsung debuted a new video on its YouTube channel called "Designing Possible", detailing the design process of the brand new Galaxy S6 Edge (via iMore). However, the video bears a striking resemblance to Apple's video on how the company designed the gold Apple Watch Edition.
Both videos feature men with English accents talking about the design process of the companies' devices while showcasing the manufacturing processes. The two videos also share similar cinematography, with both of them including almost identical images of lined up components in a dark area as a light zooms over them. The intent for both ads also appears to be the same, making sure people understand the kind of thought and detail that goes into the design of these devices.
While both ads are similar in tone, intent and content, there are a few differences. Samsung's ad, for example, seems to be a little more focused on Samsung as a design company. Apple's ad, on the other hand, seems slightly more focused on the product. Additionally, Apple's Jony Ive speaks in the Apple ad while the voice in the Samsung ad sounds similar to British actor Richard Ayoade.
The ad does potentially signal a shift in Samsung's marketing strategy, which had largely focused on attacking Apple products and poking fun at its customers. The shift could be the result of Samsung devices losing key differentiators that the iPhone could not boast, like screen size, user-replaceable batteries and a waterproof design, with the new Galaxy S6 and S6 Edge. While Samsung hasn't been accused of copying Apple's ads in recent years, the Korean company has been accused of copying Apple in other areas.
Both videos feature men with English accents talking about the design process of the companies' devices while showcasing the manufacturing processes. The two videos also share similar cinematography, with both of them including almost identical images of lined up components in a dark area as a light zooms over them. The intent for both ads also appears to be the same, making sure people understand the kind of thought and detail that goes into the design of these devices.
While both ads are similar in tone, intent and content, there are a few differences. Samsung's ad, for example, seems to be a little more focused on Samsung as a design company. Apple's ad, on the other hand, seems slightly more focused on the product. Additionally, Apple's Jony Ive speaks in the Apple ad while the voice in the Samsung ad sounds similar to British actor Richard Ayoade.
The ad does potentially signal a shift in Samsung's marketing strategy, which had largely focused on attacking Apple products and poking fun at its customers. The shift could be the result of Samsung devices losing key differentiators that the iPhone could not boast, like screen size, user-replaceable batteries and a waterproof design, with the new Galaxy S6 and S6 Edge. While Samsung hasn't been accused of copying Apple's ads in recent years, the Korean company has been accused of copying Apple in other areas.
Tag: Samsung
[ 589 comments ]
Top Rated Comments
(View all)
44 months ago
"... Carving from blocks of aerospace-grade aluminum, ..."
The person speaking is just trying to mimic an English accent. Samsung just HAS to copy everything Apple does... down to design videos, and the accent.
The person speaking is just trying to mimic an English accent. Samsung just HAS to copy everything Apple does... down to design videos, and the accent.
44 months ago
Wow. Copycat on the videos.
It won't be long until Samsung copies the whole software interface too.
It won't be long until Samsung copies the whole software interface too.
44 months ago
At least find some recent stuff.
If we just stay in 2015 territory then the design of the S6 is uncannily similar to the iPhone 6.
Beyond that you have the aptly named Samsung Pay (Apple's version is called Apple Pay).
The box and accessory design
The fingerprint scanner setup
The stock keyboard
Samsung Wallet
The headphones
And now this wonderful video. Don't forget that's just recently..
44 months ago
"A screen shape that looks like the future"
Anyone else bust out laughing at that one? :p
Anyone else bust out laughing at that one? :p
44 months ago
gah, that was terrible.
On the other hand, I can ONLY IMAGINE Ives watching this tripe:
On the other hand, I can ONLY IMAGINE Ives watching this tripe:
[ Read All Comments ]
In iOS 12, Apple added a new Effects camera in Messages that's similar to the live camera features in Snapchat and Instagram, allowing you to take a photo in the Messages app and then edit it...
Apple has given a straight-to-series order for drama series "Defending Jacob," which will star Chris Evans, known for his roles in "Captain America" and "The Avengers,"...
In iOS 12, Apple has introduced new password-related features that are designed to make it easier for iPhone and iPad users to create strong, secure, and unique passwords for app and website logins....
Rain Design, a maker of accessories for Apple products, released three laptop stands made of anodized aluminum to match Apple's MacBook and MacBook Pro models earlier this year: the mBar, mBar...
As part of its digital health initiative in iOS 12, Apple has introduced some improvements to the way app notifications can be managed, enabling users to more easily reduce the number of daily...
Apple today seeded the first beta of an upcoming tvOS 12.1 update to its public beta testing group, two days after providing the beta to developers and three days after releasing the tvOS 12 update.
...
Hulu today is rolling out a new update for Hulu.com, bringing it in line with the design and user interface that users should be familiar with if they use Hulu on smartphones and TVs, like iOS and...
There's nothing worse than waking up in the middle of the night, glancing over at your iPhone to check the time, and seeing a bunch of notifications that demand your attention and distract you...
