According to Re/code, she had initially sought to succeed longtime Apple PR head Katie Cotton after Cotton decided to retire last year. However, fellow Apple PR veteran Steve Dowling was given the job on an interim basis before being promoted to the role on a permanent basis last week.
After 14 amazing years at Apple, it's time to move on and see what adventures life holds for me next! pic.twitter.com/9oFp3lGcMB— Natalie Kerris (@nataliekerris) April 22, 2015
In a statement to Jim Dalrymple at The Loop, Kerris said that the decision to retire and "enjoy life" came after spending two weeks with her family in Italy.