Apple's Spent $38 Million Advertising the Apple Watch on TV in the Last Month
Apple has spent a total of $38 million on Apple Watch television advertisements since its March 9 media event, reports Reuters, citing numbers from TV ad tracking site iSpot.tv. Apple has been marketing the Apple Watch aggressively as it marks an entirely new product category and the company's first serious venture into wearable devices.
$38 million is just $4 million less than the $42 million Apple spent on advertising for the iPhone and iPhone 6 Plus over the course of the last five months. The Apple Watch commercial has been shown on TV more than 300 times since March 9, and more than half of those spots have come during primetime shows like "The Walking Dead," "The Voice," and the NCAA basketball tournament.
Reality television show "The Voice" also marked one of the Apple Watch's first appearances on a celebrity wrist. One of the singing competition's judges, Pharell Williams,
wore an Apple Watch on Monday's episode.
Apple Watch advertising picked up on Monday of this week as we began the countdown to Apple Watch pre-orders. Apple began airing the Apple Watch commercial more frequently, as Monday also marked an NCAA final between Duke and Wisconsin.
In addition to being shown on TV, the Apple Watch has also graced the covers of several magazines in the United States and other countries around the world in an effort to highlight its usefulness as a fitness device and its position as a fashion accessory. It's been shown off in Fitness, Self, Vogue, and more.
Apple Watch pre-orders begin at 12:01 AM Pacific Time on April 10, which is also the date that Apple will begin offering Apple Watch try-on appointments in its retail stores. We can expect Apple Watch advertising to pick up even more over the course of the next two weeks as we approach the device's official April 24 launch date.
Popular Stories
Apple is about to release iOS 26.2, the second major point update for iPhones since iOS 26 was rolled out in September, and there are at least 15 notable changes and improvements worth checking out. We've rounded them up below.
Apple is expected to roll out iOS 26.2 to compatible devices sometime between December 8 and December 16. When the update drops, you can check Apple's servers for the ...
Intel is expected to begin supplying some Mac and iPad chips in a few years, and the latest rumor claims the partnership might extend to the iPhone.
In a research note with investment firm GF Securities this week, obtained by MacRumors, analyst Jeff Pu said he and his colleagues "now expect" Intel to reach a supply deal with Apple for at least some non-pro iPhone chips starting in 2028....
A U.S. appeals court has upheld a temporary restraining order that prevents OpenAI and Jony Ive's new hardware venture from using the name "io" for products similar to those planned by AI audio startup iyO, Bloomberg Law reports.
iyO sued OpenAI earlier this year after the latter announced its partnership with Ive's new firm, arguing that OpenAI's planned "io" branding was too close to its...
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max.
One thing worth...
In a statement shared with Bloomberg on Wednesday, Apple confirmed that its software design chief Alan Dye will be leaving. Apple said Dye will be succeeded by Stephen Lemay, who has been a software designer at the company since 1999.
Meta CEO Mark Zuckerberg announced that Dye will lead a new creative studio within the company's AR/VR division Reality Labs.
On his blog Daring Fireball,...
Apple is expected to launch a new foldable iPhone next year, based on multiple rumors and credible sources. The long-awaited device has been rumored for years now, but signs increasingly suggest that 2026 could indeed be the year that Apple releases its first foldable device.
Subscribe to the MacRumors YouTube channel for more videos.
Below, we've collated an updated set of key details that ...
There is uncertainty about Apple's head of hardware engineering John Ternus succeeding Tim Cook as CEO, The Information reports. Some former Apple executives apparently hope that a new "dark-horse" candidate will emerge.
Ternus is considered to be the most likely candidate to succeed Cook as CEO. The report notes that he is more likely to become CEO than software head chief Craig Federighi, ...
Apple is encouraging iPhone users who are still running iOS 18 to upgrade to iOS 26 by making the iOS 26 software upgrade option more prominent.
Since iOS 26 launched in September, it has been displayed as an optional upgrade at the bottom of the Software Update interface in the Settings app. iOS 18 has been the default operating system option, and users running iOS 18 have seen iOS 18...
Apple today seeded the release candidate versions of upcoming iOS 26.2 and iPadOS 26.2 updates to developers and public beta testers, with the software coming two weeks after Apple seeded the third betas. The release candidates represent the final versions of iOS 26.2 and iPadOS 26.2 that will be provided to the public if no further bugs are found during this final week of testing....
