Apple's Smartphone Trade-In Program Launches in United States, Canada and Europe
Apple has expanded its Reuse and Recycling Program in the United States, Canada and several European countries to cover eligible Android, BlackBerry and Windows Phone smartphones. The new trade-in program is available online and in-store and provides customers with the option to mail in eligible non-Apple smartphones, including certain Samsung, HTC, LG, Nokia, Sony and BlackBerry models, for credit in the form of an Apple Store gift card or bank transfer.
The smartphone trade-in program has gone live in the United States, United Kingdom, Italy, France, Germany and Canada in partnership with third-party device buyback and trade-in company Brightstar. Apple is also accepting various PC models by certain manufacturers as part of its expanded Reuse and Recycling Program, handled by third-party vendor Dataserv.
Apple confirms new trade-in program is up and running today in US, UK, Canada, France, Germany and Italy.
— John Paczkowski (@JohnPaczkowski) March 30, 2015
Apple's Reuse and Recycling Program launched in August 2013 and was previously limited to trading in qualifying iPhones, iPads and Macs for immediate credit towards the purchase of a new Apple device. Apple also offers a traditional recycling program for disposing of devices such as iPhones, iPads, Macs and other smartphones and computers that are no longer eligible for trade in.