Brikk Announces Diamond-Studded Apple Watches Costing Up to $75,000

While the Apple Watch is not expected to be released until April, luxury and couture product design company Brikk today announced a line of 30 luxury models for the upcoming smartwatch that they claim, "will afford unmatched opulence to an exclusive clientele worldwide."

Similar to the Apple Watch in terms of sizes, the line of Lux Watches will be available in 38mm and 42mm, with color options of 24-karat yellow gold, 18-karat pink gold, and 950 platinum alongside varying band options. There are also three editions to the line: Standard, Deluxe, and Omni. All versions of the Lux Watch are prepared through disassembling Apple Watches that the company then repurposes with their luxury materials in a "state-of-the-art laboratory."

The basic Standard edition offers a single row of diamonds (.50 carats) and a leather strap, while the mid-tier Deluxe has multiple rows of diamonds (2.3 carats), diamond encrusted buttons, and a diamond studded clasp on its leather strap.

Lux_Omni_Gold_Angled

The Lux Watch Omni edition in 24k yellow gold with 12.3 carats of diamonds

"For the ultimate in exclusivity," Brikk offers the Lux Watch Omni edition with a fully diamond-emblazoned case resulting in over 12 carats of jewels on the device. The company promises only the highest end of luxury and satisfaction in purchasing one of their new line of high-end devices, which they've done before with the iPhone 6 and 6 Plus.

The Lux Watch line stands out thanks to its meticulous production processes. Each piece is disassembled inside Brikk’s state-of-the-art laboratory in Los Angeles by a team of skilled engineers. They are hand polished, then plated with five layers of diverse metals before their final plating in either two layers of gold or platinum. High quality diamonds (color D, clarity VVS1) are set with a microscope in a custom-machined bezel. Each piece is then reassembled and tested before shipping to clients.

The line will set those interested back $7,495 for the Standard, $11,995 for the Deluxe, and $69,995 for the Omni, and all prices fluctuate slightly higher for larger sizes. Brikk promises that each comes in a "Zero Halliburton aluminum case with carbon fiber interior", with a user manual, the expected accessories, a 1-year warranty, and a diamond-studded certificate of authenticity.

While Apple has taken a decidedly fashion-skewed angle in beginning to market the Apple Watch, Brikk's new diamond-encrusted offerings appear to be a more straightforward answer to those looking for more of a statement with the new wearable.

Pricing guesses have jumped between $10,000 and $20,000 for the high-end Apple Watch Edition, so while the Lux line's lower-end models could fall in line with Apple's own mid-to-upper tier models, the Omni edition offered by Brikk may in fact be the most expensive version of the Watch on the market when the device launches this Spring.

Those interested in the Lux Watch line can visit Brikk's official website to place a pre-order, which requires a deposit and is expected to ship between 4-6 weeks following the official Apple Watch launch in April.

Related Roundups: Apple Watch, watchOS 6, watchOS 7
Buyer's Guide: Apple Watch (Caution)

Top Rated Comments

(View all)
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71 months ago
How to make the gold apple watch uglier... do this.
Score: 46 Votes (Like | Disagree)
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71 months ago
It will come with only one app installed:

Score: 39 Votes (Like | Disagree)
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71 months ago
Finally a watch I can afford. The $100,000 one was a little too pricy but this is doable.
Score: 25 Votes (Like | Disagree)
Avatar
71 months ago

How much will it be worth in 1 year or even 5 years? Doesn't sound like a good investment (and a watch at that price should be an investment)


Buyers of this product are not getting it for the investment. Not every purchase has to be an investment.

Things like this will definitely sell-- it's how the very wealthy stay on the bleeding edge of tech without compromising the prestige of their jewelry.

What will they do in 1-3 years? Buy a new one, because they can easily afford it. It's not rocket science.
Score: 22 Votes (Like | Disagree)
Avatar
71 months ago
Forget the pictures of the watch..... I would like to see a photo gallery of their customers.
Score: 19 Votes (Like | Disagree)
Avatar
71 months ago
24karat gold but not 24hour battery ... Something wrong in the basic concept ... And priorities
Score: 18 Votes (Like | Disagree)

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