Candy Crush Saga may have reached peak popularity, with quarterly spending declining over the past eighteen months, but that hasn't stopped the sweet-swapping puzzle game from raking in the cash. Candy Crush Saga players still spent over $1.3 billion on the game in 2014 alone, according to The Guardian, with dollars being used towards in-app purchases such as extra lives, extra moves, color bombs, lollipop hammers and gold bars.

candy-crush-saga
Candy Crush Saga continues to be the third-highest grossing app in the United States, closely trailed by Candy Crush Soda Saga at sixth overall. The game has gained a cult-like following since launching on the App Store in June 2013, following in the footsteps of other smash-hit games such as Infinity Blade and Angry Birds. The game was most lucrative when it pulled in $551 million during the third quarter of 2013.

The latest financial numbers from King, the developer of the game, reveal that Candy Crush Saga represented 45% of spending on the company's games during the final quarter of 2014, the first quarter in a long time that the iconic title did not make up the majority of its revenue. King has been working to diversify its gaming portfolio so that it relies less on Candy Crush Saga to remain profitable. The company had 356 million monthly unique users playing its games last quarter.

Earlier this week, Apple introduced a new category on the App Store to promote games without in-app purchases. The "Pay Once & Play" section offers a range of titles that are organized into the following categories: Recent Releases, Blockbuster Games, and App Store Originals. Some of the featured titles include Thomas Was Alone, Minecraft - Pocket Edition, Hero Emblems, Threes, Blek, and Goblin Sword.

Top Rated Comments

joshwenke Avatar
121 months ago
This. Is. Sad.
Score: 38 Votes (Like | Disagree)
ArtOfWarfare Avatar
121 months ago
Don't forget that the "mium" in "Freemium" means "not really".

There was an entire episode of South Park on how the Freemium industry works this past season. Hilarious. The whole season is worth watching - a lot of the best episodes they've had in years.
Score: 7 Votes (Like | Disagree)
Traverse Avatar
121 months ago
I weep for humanity.
Score: 5 Votes (Like | Disagree)
Rodster Avatar
121 months ago
I have never made an IAP and never will. 99.5% of my games which includes full games as well i've acquired, free.
Score: 5 Votes (Like | Disagree)
Jessica Lares Avatar
121 months ago
My mom buys IAP all the time. My brother would do the same thing if he had a credit card on file on his account too. I took mine off the first time I saw him do it, and I don't let my mom use my card anymore because she was just racking them up.

Most of the people who do it have no value of money. If they weren't spending the little they have on this stuff, they'd find somewhere else to throw it away on. It's not like G5 Games, Big Fish, and all those other publishers that have like hundreds of games haven't been doing the same thing over the years.

It's a business model, and it works. I don't agree with it, but I'm already doing something about it by making sure I'm not wasting my time with them myself. Everyone in my house already thinks I'm weird, lecturing them on this stuff won't do anything except make me walk out of the room very angry for even trying.
Score: 4 Votes (Like | Disagree)
jhfenton Avatar
121 months ago
I have never made an IAP and never will. 99.5% of my games which includes full games as well i've acquired, free.

I've never bought a game IAP, but I've bought IAPs in a few apps like Paper, where you're unlocking a feature or removing a limitation. With no native app store support for trial periods, it's a reasonable way to have a free trial or "lite" version of an app.

But it is mind-blowing that people spend this much on game IAPs. :eek:
Score: 4 Votes (Like | Disagree)

Popular Stories

maxresdefault

Report: These 10 New AI Features Are Coming in iOS 18

Sunday May 26, 2024 12:57 pm PDT by
iOS 18 and macOS 15 will offer an array of new AI features such as auto-generated emojis, suggested replies to emails and messages, and more, Bloomberg's Mark Gurman reports. Subscribe to the MacRumors YouTube channel for more videos. A significant portion of Apple's Worldwide Developers Conference (WWDC) is expected to focus on AI features. Writing his latest "Power On" newsletter, Gurman...
airpods pro 2 pink

Apple Releases New AirPods Pro 2 Firmware

Tuesday May 28, 2024 11:46 am PDT by
Apple today released new firmware update for both the Lightning and USB-C versions of the AirPods Pro 2. The new firmware is version 6F7, up from the 6B34 firmware released in November. Apple does not provide details on what features might be included in the refreshed firmware beyond "bug fixes and other improvements," so it is unclear what's new in the update. Apple does not give...
new best buy blue

Best Buy's Memorial Day Sale Has Record Low Prices on iPads, MacBooks, and Much More

Friday May 24, 2024 7:12 am PDT by
Best Buy today kicked off its Memorial Day weekend sale, and it has some of the best prices we've tracked in weeks on iPads and MacBooks. Specifically, you'll find record low prices on the 5th generation iPad Air, iPad mini 6, M2 MacBook Air, and M3 MacBook Pro. Note: MacRumors is an affiliate partner with Best Buy. When you click a link and make a purchase, we may receive a small payment,...
maxresdefault

Gurman: iOS 18 Will Allow Users to Recolor App Icons and Place Them Anywhere

Sunday May 26, 2024 12:22 pm PDT by
Apple's iOS 18 update will introduce new features for further customizing the iPhone's home screen, according to Bloomberg's Mark Gurman. Subscribe to the MacRumors YouTube channel for more videos. In the latest edition of his "Power On" newsletter, Gurman claimed that Apple will allow users to change the color of app icons in iOS 18. For example, "you can make all your social icons blue or...
iPad Pro Landscape Apple Logo Feature

Apple Says Future iPads Could Feature Landscape Apple Logo

Monday May 27, 2024 6:31 am PDT by
French website Numerama interviewed three senior Apple employees about the new iPad Pro models that launched earlier this month. While the discussion did not reveal many new details, it did mention one potential change for future iPads. While the Apple logo on the back of iPads is positioned so that it appears upright in vertical orientation, the devices are often used in landscape...