Candy Crush Saga may have reached peak popularity, with quarterly spending declining over the past eighteen months, but that hasn't stopped the sweet-swapping puzzle game from raking in the cash. Candy Crush Saga players still spent over $1.3 billion on the game in 2014 alone, according to The Guardian, with dollars being used towards in-app purchases such as extra lives, extra moves, color bombs, lollipop hammers and gold bars.

candy-crush-saga
Candy Crush Saga continues to be the third-highest grossing app in the United States, closely trailed by Candy Crush Soda Saga at sixth overall. The game has gained a cult-like following since launching on the App Store in June 2013, following in the footsteps of other smash-hit games such as Infinity Blade and Angry Birds. The game was most lucrative when it pulled in $551 million during the third quarter of 2013.

The latest financial numbers from King, the developer of the game, reveal that Candy Crush Saga represented 45% of spending on the company's games during the final quarter of 2014, the first quarter in a long time that the iconic title did not make up the majority of its revenue. King has been working to diversify its gaming portfolio so that it relies less on Candy Crush Saga to remain profitable. The company had 356 million monthly unique users playing its games last quarter.

Earlier this week, Apple introduced a new category on the App Store to promote games without in-app purchases. The "Pay Once & Play" section offers a range of titles that are organized into the following categories: Recent Releases, Blockbuster Games, and App Store Originals. Some of the featured titles include Thomas Was Alone, Minecraft - Pocket Edition, Hero Emblems, Threes, Blek, and Goblin Sword.

Top Rated Comments

joshwenke Avatar
102 months ago
This. Is. Sad.
Score: 38 Votes (Like | Disagree)
ArtOfWarfare Avatar
102 months ago
Don't forget that the "mium" in "Freemium" means "not really".

There was an entire episode of South Park on how the Freemium industry works this past season. Hilarious. The whole season is worth watching - a lot of the best episodes they've had in years.
Score: 7 Votes (Like | Disagree)
Traverse Avatar
102 months ago
I weep for humanity.
Score: 5 Votes (Like | Disagree)
Rodster Avatar
102 months ago
I have never made an IAP and never will. 99.5% of my games which includes full games as well i've acquired, free.
Score: 5 Votes (Like | Disagree)
Jessica Lares Avatar
102 months ago
My mom buys IAP all the time. My brother would do the same thing if he had a credit card on file on his account too. I took mine off the first time I saw him do it, and I don't let my mom use my card anymore because she was just racking them up.

Most of the people who do it have no value of money. If they weren't spending the little they have on this stuff, they'd find somewhere else to throw it away on. It's not like G5 Games, Big Fish, and all those other publishers that have like hundreds of games haven't been doing the same thing over the years.

It's a business model, and it works. I don't agree with it, but I'm already doing something about it by making sure I'm not wasting my time with them myself. Everyone in my house already thinks I'm weird, lecturing them on this stuff won't do anything except make me walk out of the room very angry for even trying.
Score: 4 Votes (Like | Disagree)
jhfenton Avatar
102 months ago
I have never made an IAP and never will. 99.5% of my games which includes full games as well i've acquired, free.

I've never bought a game IAP, but I've bought IAPs in a few apps like Paper, where you're unlocking a feature or removing a limitation. With no native app store support for trial periods, it's a reasonable way to have a free trial or "lite" version of an app.

But it is mind-blowing that people spend this much on game IAPs. :eek:
Score: 4 Votes (Like | Disagree)

Popular Stories

maxresdefault

Can't Get an iPhone 14 Pro? Here's Why You Should Wait for the iPhone 15 Ultra

Monday December 5, 2022 11:44 am PST by
Due to production issues at Apple supplier factories in China, the iPhone 14 Pro and iPhone 14 Pro Max are backordered and basically out of stock at every store. If you were planning to gift or receive an iPhone 14 Pro model for the holidays and didn't already get one, you're basically out of luck because they're gone until late December. Subscribe to the MacRumors YouTube channel for more ...
iPhone Measure Height

Newer iPhones Allow You to Measure Someone's Height Instantly — Here's How

Saturday December 3, 2022 10:23 am PST by
iPhone 12 Pro and Pro Max, iPhone 13 Pro and Pro Max, and iPhone 14 Pro and Pro Max models feature a LiDAR Scanner next to the rear camera that can be used to measure a person's height instantly in Apple's preinstalled Measure app. To measure a person's height, simply open the Measure app, point your iPhone at the person you want to measure, and make sure they are visible on the screen from...
General iOS 16 Feature Yellow

iOS 16.2 for iPhone Launching This Month With These 8 New Features

Thursday December 1, 2022 8:44 am PST by
Apple plans to publicly release iOS 16.2 for the iPhone in mid-December, according to Bloomberg's Mark Gurman. The update remains in beta testing for now, with at least eight new features and changes already uncovered so far. iOS 16.2 introduces a number of new features, including Apple's new whiteboard app Freeform, two new Lock Screen widgets for Sleep and Medications, the ability to hide...
14 vs 16 inch mbp m2 pro and max feature 1

Major RAM Upgrade Coming to Next-Generation MacBook Pro

Friday December 2, 2022 2:03 am PST by
The next-generation MacBook Pro models could feature faster RAM, according to a recent report from a reliable source. MacRumors Forums member "Amethyst," who accurately revealed details about the Mac Studio and Studio Display before those products were announced, recently provided information about Apple's upcoming 14- and 16-inch MacBook Pro models. The new machines are expected to feature...
iOS 16

When Will iOS 16.2 Be Released?

Friday December 2, 2022 2:13 pm PST by
Apple in late October began testing iOS 16.2 and iPadOS 16.2 updates, providing betas to both developers and public beta testers. As of now, we've had four total betas, with the fourth beta having been released earlier this week. iOS 16.2 and iPadOS 16.2 are expected before the end of the year, and we thought we'd try to narrow down the launch timeline. With only four betas released since...
apple ar headset concept 1

Kuo: Apple Headset Shipments Potentially Delayed Until Second Half of 2023

Sunday December 4, 2022 7:38 am PST by
Mass shipments of Apple's long-rumored AR/VR headset may be delayed until the second half of 2023 due to unspecified "software-related issues," according to the latest information shared today by tech analyst Ming-Chi Kuo. Apple headset render by Ian Zelbo Kuo said mass shipments of components for the headset are still likely to begin in the first half of 2023, but he believes that mass...
iPhone 14 Pro Purple Side Perspective Feature Purple

iPhone 15 Pro Rumored to Have These 5 Exclusive Features

Saturday December 3, 2022 10:55 am PST by
While we're still around nine months away from Apple unveiling the iPhone 15 lineup, rumors already suggest that the higher-end Pro models will have even more exclusive features than usual compared to the standard models next year. There are currently at least five features rumored to be exclusive to iPhone 15 Pro models:A17 chip: iPhone 15 Pro models will be equipped with an A17 Bionic...
nothing phone 2

Nothing Plans to Launch Smartphone in US to Take on Apple's iPhone

Monday December 5, 2022 12:38 am PST by
UK-based tech company Nothing plans to launch a smartphone in the US to directly compete with Apple's iPhone, according to a new report out today. In an interview with CNBC, Nothing CEO Carl Pei said the startup is in "early conversations" with American cellular carriers about launching a new phone in the US, but he stopped short of naming any of the carriers or the phone model. Nothing...
introducing apple music sing

Apple Music Adding a Karaoke Experience With Apple Music Sing

Tuesday December 6, 2022 7:09 am PST by
Apple today announced Apple Music Sing, a new feature in Apple Music that lets users sing their favorite songs with adjustable vocals and more. Apple Music Sing will utilize Apple Music's real-time lyrics to allow users to sing to their favorite songs using adjustable vocals, background vocals, and duet view to allow more than one singer.Apple Music Sing includes: Adjustable vocals: Users...