Candy Crush Saga may have reached peak popularity, with quarterly spending declining over the past eighteen months, but that hasn't stopped the sweet-swapping puzzle game from raking in the cash. Candy Crush Saga players still spent over $1.3 billion on the game in 2014 alone, according to The Guardian, with dollars being used towards in-app purchases such as extra lives, extra moves, color bombs, lollipop hammers and gold bars.

candy-crush-saga
Candy Crush Saga continues to be the third-highest grossing app in the United States, closely trailed by Candy Crush Soda Saga at sixth overall. The game has gained a cult-like following since launching on the App Store in June 2013, following in the footsteps of other smash-hit games such as Infinity Blade and Angry Birds. The game was most lucrative when it pulled in $551 million during the third quarter of 2013.

The latest financial numbers from King, the developer of the game, reveal that Candy Crush Saga represented 45% of spending on the company's games during the final quarter of 2014, the first quarter in a long time that the iconic title did not make up the majority of its revenue. King has been working to diversify its gaming portfolio so that it relies less on Candy Crush Saga to remain profitable. The company had 356 million monthly unique users playing its games last quarter.

Earlier this week, Apple introduced a new category on the App Store to promote games without in-app purchases. The "Pay Once & Play" section offers a range of titles that are organized into the following categories: Recent Releases, Blockbuster Games, and App Store Originals. Some of the featured titles include Thomas Was Alone, Minecraft - Pocket Edition, Hero Emblems, Threes, Blek, and Goblin Sword.

Top Rated Comments

joshwenke Avatar
81 months ago
This. Is. Sad.
Score: 38 Votes (Like | Disagree)
ArtOfWarfare Avatar
81 months ago
Don't forget that the "mium" in "Freemium" means "not really".

There was an entire episode of South Park on how the Freemium industry works this past season. Hilarious. The whole season is worth watching - a lot of the best episodes they've had in years.
Score: 7 Votes (Like | Disagree)
Traverse Avatar
81 months ago
I weep for humanity.
Score: 5 Votes (Like | Disagree)
Rodster Avatar
81 months ago
I have never made an IAP and never will. 99.5% of my games which includes full games as well i've acquired, free.
Score: 5 Votes (Like | Disagree)
Jessica Lares Avatar
81 months ago
My mom buys IAP all the time. My brother would do the same thing if he had a credit card on file on his account too. I took mine off the first time I saw him do it, and I don't let my mom use my card anymore because she was just racking them up.

Most of the people who do it have no value of money. If they weren't spending the little they have on this stuff, they'd find somewhere else to throw it away on. It's not like G5 Games, Big Fish, and all those other publishers that have like hundreds of games haven't been doing the same thing over the years.

It's a business model, and it works. I don't agree with it, but I'm already doing something about it by making sure I'm not wasting my time with them myself. Everyone in my house already thinks I'm weird, lecturing them on this stuff won't do anything except make me walk out of the room very angry for even trying.
Score: 4 Votes (Like | Disagree)
jhfenton Avatar
81 months ago
I have never made an IAP and never will. 99.5% of my games which includes full games as well i've acquired, free.

I've never bought a game IAP, but I've bought IAPs in a few apps like Paper, where you're unlocking a feature or removing a limitation. With no native app store support for trial periods, it's a reasonable way to have a free trial or "lite" version of an app.

But it is mind-blowing that people spend this much on game IAPs. :eek:
Score: 4 Votes (Like | Disagree)

Top Stories

april 2021 event coverage feature

Apple Event Live Coverage: New iPads, AirTags, and More Expected [Event Over]

Tuesday April 20, 2021 9:07 am PDT by
Apple's virtual "Spring Loaded" event kicks off today at 10:00 a.m. Pacific Time, with Apple expected to debut updated iPad models and perhaps some other hardware such as AirTags or iMac models based on Apple silicon. Apple is providing a live video stream on its website, on YouTube, and in the company's TV app across its platforms. We will also be updating this article with live blog...
m1 imac colors

Apple Announces Redesigned iMac With M1 Chip and Seven Color Options

Tuesday April 20, 2021 10:22 am PDT by
Apple has announced a new, redesigned 24-inch iMac, featuring an M1 chip, a 4.5K display, and a range of color options, as well as an improved cooling system, front-facing camera, speaker system, microphones, power connector, and peripherals. The new iMac features a completely new compact design, and comes in a range of seven striking colors, including green, yellow, orange, pink, purple,...
iphone 12 preorder purple

Apple Launching iPhone 12 and 12 Mini in New Purple Color on April 30

Tuesday April 20, 2021 10:08 am PDT by
Apple today announced that the iPhone 12 and iPhone 12 mini will be available in a new purple color starting April 30, with pre-orders starting this Friday. Apple is also releasing a new MagSafe Leather Case and Leather Sleeve in Deep Violet, a Silicone Case in Capri Blue, Pistachio, Cantaloupe, or Amethyst, and a Leather Wallet in Arizona, all available to order beginning today. iPhone...
14

Apple Says iOS 14.5 Will Be Released 'Next Week'

Tuesday April 20, 2021 11:08 am PDT by
Apple today in a press release about its new AirTag item tracker announced that iOS 14.5 and iPadOS 14.5 will be available starting "next week." iOS 14.5 and iPadOS 14.5 are packed with new features, including the ability for iPhone users who are wearing an Apple Watch to unlock the iPhone with Face ID while wearing a mask. iOS 14.5 and iPadOS 14.5 will also be the minimum software versions...
ipad pro with m1 chip

Apple Introduces Next-Generation iPad Pro With M1 Chip, Thunderbolt, 5G, XDR Display, and More

Tuesday April 20, 2021 10:40 am PDT by
Apple today announced the next-generation iPad Pro with the same M1 chip found in the latest Macs, Thunderbolt and USB4 support, 5G connectivity on cellular models with mmWave support in the United States, and more. With an 8-core CPU and 8-core GPU, Apple says the M1 chip in the new iPad Pro provides up to 50% faster performance and up to 40% faster graphics compared to the A12Z Bionic chip ...
f1618938547

Apple Announces AirTag Tracking Devices Starting At $29 Each

Tuesday April 20, 2021 10:10 am PDT by
Apple today announced AirTag, a Tile-like Bluetooth tracking device that's designed to be attached to items like keys and wallets for tracking purposes, letting you find them right in the Find My app. AirTags are accessories for attaching to backpacks, luggage, and other items. Any U1 device like the iPhone 12 can be used for precision finding to guide you right to the item you're looking...
Ports 2021 MacBook Pro Mockup Feature 1 copy

Stolen MacBook Pro Schematics Confirm Apple's Plans to Add More Ports and Remove Touch Bar

Wednesday April 21, 2021 10:31 am PDT by
Schematics stolen from Apple supplier Quanta Computer outline Apple's plans for the next-generation MacBook Pro models that are expected in 2021, and clearly confirm plans for additional ports and a return to MagSafe. MacRumors saw the schematics after they were leaked online, and some of them feature the logic board of the next-generation MacBook Pro. On the right side of the machine,...
iPad Pro

New 12.9-Inch iPad Pro Will Be 0.5mm Thicker to Accommodate Mini-LED Display

Monday April 19, 2021 11:30 am PDT by
The upcoming 12.9-inch iPad Pro will be thicker than the previous-generation version, likely due to the inclusion of the mini-LED display. We've heard several rumors about the change in thickness, and now leaked design images have confirmed it. A source that designs accessories for Apple devices sent MacRumors a series of photos that feature exact dimensions for the new iPad Pro models, and...
iPad Pro Feature Orange

Wedbush Analysts Say 'Spring Loaded' Event Will Debut New iPads With 'Modest Price Increase,' Along With 'a Few Surprises'

Monday April 19, 2021 6:37 am PDT by
Apple is planning to launch a new entry-level iPad, iPad mini, and iPad Pro at its "Spring Loaded" event tomorrow, along with "a few surprises," according to Wedbush analysts. In a new note to investors, seen by MacRumors, Wedbush analysts Daniel Ives and Strecker Backe explained that the iPad will be the main focus of Apple's "Spring Loaded" event, with new entry-level iPad, iPad mini, and ...
maxresdefault

Apple Event 2021: Everything Apple Announced at Its 'Spring Loaded' Event in Just 6 Minutes

Tuesday April 20, 2021 4:23 pm PDT by
Apple today held its first event of 2021, and it was one of the most exciting events that we've seen in some time. Apple announced a whole slew of new products, including an M1 iMac, an M1 iPad Pro, a refreshed 4K Apple TV, and the long-awaited AirTags. Subscribe to the MacRumors YouTube channel for more videos. It took Apple an hour to introduce all of the new devices during its virtual...