Apple Executives Mingled at Pre-Grammy Party Amid Discussions on Future of Beats and iTunes

While the Grammy Awards happened last weekend, information on a few Apple-related conversations happening at and around Clive Davis' pre-Grammy party are just now beginning to emerge, reports Billboard. Representing Apple at the gala were Tim Cook, Eddy Cue, Jimmy Iovine and iTunes VP Robert Kondrk, with the Apple executives chatting with a number of music industry representatives during the event.

The party came as Iovine has reportedly been meeting with senior executives from many record labels in recent weeks, and while Billboard reports "a nondisclosure agreement preceded every sit-down," details on some of the discussions are beginning to trickle out. One of the main takeaways appears to be a targeted spring/summer launch window for the revamped Beats Music streaming service the company is said to be integrating with iOS and OS X.

tim-cook-eddy-cue-grammy

Left to right: Al Gore, Eddy Cue, Tim Cook, Jimmy Iovine, Nancy Pelosi at Clive Davis' pre-Grammy party (Photo via Mashable)

An insider speaking to Billboard claims the Cupertino-based company isn't content just to be in the music business but "to be the music business; it's not to compete with Spotify." Billboard points out that, with new iOS updates in development possibly bringing Beats Music support and the booming popularity of streaming services, the company appears to already be lining up to deal with its digital music problems head-on.

The proof is in the 800 million credit cards it already has on file -- comparably, Spotify has 15 million subscriptions and 60 million monthly users, although the service is growing, headed to an initial public offering.

In fact, integration has begun. Apple TV features a Beats logo, an update to Apple's iOS will include streaming and creative is in the works for new ads starring artists recruited by Iovine. But that may be the extent of Beats' involvement as Kondrk takes the lead on music. Like the Apple-centric design of its offices, the look and feel of Beats is likely to mirror Apple's aesthetic, not the other way around.

Other news out of the talks points to a bit of housecleaning in dealing with iTunes itself, with Apple supposedly planning to rid the store of many covers, soundalikes, and re-recordings. Billboard also reports that the featured ticker seen on the iTunes storefront may lose its editorial-chosen feature and become more sales-based.

Additionally, featured-artist sliders, previously chosen editorially, may now be determined by sales velocity, leaving some to wonder if iTunes is becoming less like a Tower Records and more of a Target -- limited selection and a focus on hit titles. "Until now, iTunes has been good to the indies," contends one vet. Conversely, an Apple source says such case-by-case house-cleaning to eliminate duplicative and deceptive versions is routine.

Despite Apple's challenges in a market where third-party music services can operate fairly freely on Apple's platforms, insiders remain optimistic about Apple's plans, with Davis' son Doug pointing out the company's already hugely popular ecosystem of devices and operating systems helping to launch the new service with a bang. "Their streaming service will see a seamless integration that's cross-platform and convenient, as Spotify has become," Davis said. "As a fan of all-you-can-eat, the industry in general is excited to have more market players."

Related Forum: Mac Apps

Top Rated Comments

budselectjr Avatar
102 months ago
Nancy Pelosi looks hideous.
Score: 32 Votes (Like | Disagree)
Arnold Ziffel Avatar
102 months ago
Nancy Pelosi looks hideous.

What a gentleman you are!
Score: 17 Votes (Like | Disagree)
Rogifan Avatar
102 months ago
Im curious what Al Gore and Nancy Pelosi have to do with music?
Score: 15 Votes (Like | Disagree)
Agent OrangeZ Avatar
102 months ago
Respect for Tim Cook down 10% from me after seeing that he pals around with female Hitler....er...um... Pelosi.
Score: 12 Votes (Like | Disagree)
unibility Avatar
102 months ago
Hey look it's the inventor of the internet Al Gore and his buddy 'But we have to pass the bill so that you can find out what is in it!!! Nancy Patricia D'Alesandro Pelosi :D
Score: 11 Votes (Like | Disagree)
Gasu E. Avatar
102 months ago
I guess Al's there, because he founded the internet or was it email - hmmmm - why was Al at the Grammy's?

1. Al Gore sponsored the legislation that founded the Internet. E-mail existed prior to that.
2. Al Gore won a Grammy. I'm guessing this qualifies him, along with being a celebrity himself.

----------

Respect for Tim Cook down 10% from me after seeing that he pals around with female Hitler....er...um... Pelosi.

Hitler? So, do you believe Pelosi committed genocide on a grand scale? Or is it that you believe genocide was not a significant attribute of being "Hitler"?

I'm curious as to which, because to me "Hitler" is nearly synonymous with "genocide." Perhaps you have another take on this Hitler guy.
Score: 10 Votes (Like | Disagree)

Popular Stories

Emergency SOS via Satellite iPhone YT

Apple's iPhone 14 Emergency SOS via Satellite Feature Saves Stranded Man in Alaska

Thursday December 1, 2022 4:37 pm PST by
With the launch of iOS 16.1, Apple rolled out a Emergency SOS via Satellite, which is designed to allow iPhone 14 owners to contact emergency services using satellite connectivity when no cellular or WiFi connection is available. The feature was put to the test in Alaska today, when a man became stranded in a rural area. In the early hours of the morning on December 1, Alaska State Troopers ...
General iOS 16 Feature Yellow

iOS 16.2 for iPhone Launching This Month With These 8 New Features

Thursday December 1, 2022 8:44 am PST by
Apple plans to publicly release iOS 16.2 for the iPhone in mid-December, according to Bloomberg's Mark Gurman. The update remains in beta testing for now, with at least eight new features and changes already uncovered so far. iOS 16.2 introduces a number of new features, including Apple's new whiteboard app Freeform, two new Lock Screen widgets for Sleep and Medications, the ability to hide...
iOS 16

Apple Releases iOS 16.1.2 With Carrier Improvements and Crash Detection Optimizations

Wednesday November 30, 2022 10:09 am PST by
Apple today released iOS 16.1.2, another minor bug fix update that comes one week after the release of iOS 16.1.1 and three weeks after the launch of iOS 16.1, an update that added support for iCloud Shared Photo Library, Matter, Live Activities, and more. The iOS 16.1.2 update can be downloaded on eligible iPhones over-the-air by going to Settings > General > Software Update. According...
iPad 10 Battery Pull Tabs

iPad 10 Teardown Reveals Why Device Isn't Compatible With Apple Pencil 2

Thursday December 1, 2022 10:48 am PST by
Do-it-yourself repair website iFixit today shared a video teardown of Apple's new 10th-generation iPad, providing a closer look inside the tablet and revealing why the device lacks support for the second-generation Apple Pencil. The teardown reveals the internal layout of the iPad, including its two-cell 7,606 mAh battery, logic board with the A14 Bionic chip, and more. As suspected, the...
iOS 16

When Will iOS 16.2 Be Released?

Friday December 2, 2022 2:13 pm PST by
Apple in late October began testing iOS 16.2 and iPadOS 16.2 updates, providing betas to both developers and public beta testers. As of now, we've had four total betas, with the fourth beta having been released earlier this week. iOS 16.2 and iPadOS 16.2 are expected before the end of the year, and we thought we'd try to narrow down the launch timeline. With only four betas released since...
14 vs 16 inch mbp m2 pro and max feature 1

Major RAM Upgrade Coming to Next-Generation MacBook Pro

Friday December 2, 2022 2:03 am PST by
The next-generation MacBook Pro models could feature faster RAM, according to a recent report from a reliable source. MacRumors Forums member "Amethyst," who accurately revealed details about the Mac Studio and Studio Display before those products were announced, recently provided information about Apple's upcoming 14- and 16-inch MacBook Pro models. The new machines are expected to feature...
iOS 16

Apple Still Has These 5 Things to Release Heading Into 2023

Thursday December 1, 2022 7:12 am PST by
The calendar has turned to December and that means Apple has only one month left to fulfill its promises of releasing an Apple Music Classical app and expanding its self-service repair program to Europe before the end of 2022. Delays are always possible, of course, so the plans could be pushed back to 2023. In any case, we have put together a list of five things that Apple still has to release...
iOS 16

Apple Seeds Fourth Betas of iOS 16.2 and iPadOS 16.2 [Update: Public Beta Available]

Thursday December 1, 2022 10:16 am PST by
Apple today seeded the fourth betas of upcoming iOS 16.2 and iPadOS 16.2 updates to developers for testing purposes, with the betas coming two weeks after Apple seeded the third betas of iOS 16.2 and iPadOS 16.2. Registered developers are able to download the iOS 16‌.2 and iPadOS 16.2 profiles from the Apple Developer Center, and once installed, the beta is available over the air. iOS...
iPhone Measure Height

Newer iPhones Allow You to Measure Someone's Height Instantly — Here's How

Saturday December 3, 2022 10:23 am PST by
iPhone 12 Pro and Pro Max, iPhone 13 Pro and Pro Max, and iPhone 14 Pro and Pro Max models feature a LiDAR Scanner next to the rear camera that can be used to measure a person's height instantly in Apple's preinstalled Measure app. To measure a person's height, simply open the Measure app, point your iPhone at the person you want to measure, and make sure they are visible on the screen from...
apple ar headset concept 2

Apple Now Calling AR/VR Headset Operating System 'xrOS'

Thursday December 1, 2022 12:57 pm PST by
Apple has decided to call the software that will run on its upcoming AR/VR headset "xrOS," an update from the original "RealityOS or "rOS" naming the company was planning on, according to Bloomberg. Render created by Ian Zelbo based on rumored information The name change comes as Apple begins to prepare for the launch of the headset, which is expected at some point in 2023. The headset will...