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AOL Reportedly Shutting Down TUAW Next Week in Larger Restructuring Move [Updated]

TUAW LogoAOL will soon be shutting down The Unofficial Apple Weblog, a long-running Apple blog better known as TUAW, according to The Verge. TUAW will reportedly close next Monday, February 2, just a few months after celebrating its tenth anniversary. The website currently has 11 staff on its editorial team.

TUAW has been providing Apple news, reviews, how-tos and other content about the Cupertino-based company since December 2004. AOL gained ownership of the website through its acquisition of Weblogs Inc. in 2005. The company has three other flagship media properties in The Huffington Post, TechCrunch and Engadget.

The expected closure is part of larger restructuring plans at AOL that will also see long-running gaming website Joystiq shut down. TechCrunch reports that AOL will be laying off about 150 people, mainly in sales, and merging TUAW's Apple-related content and Joystiq into larger technology website Engadget. The majority of the layoffs will be the result of AOL shifting to more programmatic advertising.

AOL's restructuring plans are largely unsurprising given CEO Tim Armstrong's comments during the company's fourth quarter earnings call in November:
“As we look out to 2015, our strategy and decisions will be driven by the following organizing principles,” said Armstrong. “Number one, we’ll focus our capital allocation resource management and management time against scaled assets and platforms. Two, we will organize our asset portfolio around scaled value and scaled growth assets. Three, we’ll simplify everything that can be simplified.”
The impending closure of TUAW arrives not long after media company IDG announced in September that it was discontinuing the print edition of Macworld Magazine and focusing on its web-based publication. MacUser also stopped producing its computer magazine in the United Kingdom earlier this month after thirty years of operations.

Update (Jan 31): TUAW has confirmed that it will cease operations on Tues., Feb. 3.

Top Rated Comments

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63 months ago
I'm more shocked that AOL is still operating.
Rating: 45 Votes
63 months ago
I'm a long time Mac guy but I can't actually remember the last time I visited TUAW. Sites like MacRumors were obviously crushing them.

Although even MacRumors isn't as good as it once was - too many lame, repetitive articles and too many ads disguised as articles!
Rating: 20 Votes
63 months ago

"As we look out to 2015, our strategy and decisions will be driven by the following organizing principles," said Armstrong. "Number one, we'll focus our capital allocation resource management and management time against scaled assets and platforms. Two, we will organize our asset portfolio around scaled value and scaled growth assets. Three, we'll simplify everything that can be simplified."


So many words, so little content...
Rating: 12 Votes
63 months ago

I'm a long time Mac guy but I can't actually remember the last time I visited TUAW. Sites like MacRumors were obviously crushing them.

Although even MacRumors isn't as good as it once was - too many lame, repetitive articles and too many ads disguised as articles!


MacRumors does not run ads disguised as articles. A sponsored post would visibly be labeled as such and, otherwise, we are not receiving any form of compensation for publishing an article about any product or service.
Rating: 11 Votes
63 months ago
Macrumors is always my no 1 source for apple related news, and after that there is 9to5mac and appleinsider... I occasionally visit tuaw and imore, Sad to know another blog/publication apple related shutting down.
Rating: 9 Votes
63 months ago
This is sad. TUAW is one of my favorite mag blogs to visit.
Rating: 6 Votes
63 months ago
I thought TUAW was much bigger than AOL.
Rating: 6 Votes
63 months ago
Who needs TUAW?

Any REAL Apple supporter can depend on Apple press releases for reliable info about the company.
Rating: 5 Votes
63 months ago
Huh. Other than MacRumors what's left for dedicated Apple news?

Think Secret is gone.
MacBytes is gone.
Macenstein rarely posts and stopped being worth reading a long time ago.
TUAW is shutting down.
Rating: 5 Votes
63 months ago
Tablet Magazines

If they actually gave away the magazines for Free on iPad with an ad based structure, I would more than likely be a daily consumer of the material. Otherwise magazines are almost becoming extinct in the realm of media, except for those that took the early plunge and adapted to digital tablet formats with or without a subscription rate.
Rating: 5 Votes

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