Analysts See Record-Breaking Sales for iPhone and Mac in Holiday Quarter

Apple's iPhone 6 and 6 Plus may boost the company's iPhone sales to a new record in the year-ending Q1 2015, says Morgan Stanley analyst Katy Huberty in a recent investor note. In line with other analyst predictions, Huberty and her team expect iPhone sales in the December holiday quarter to reach as high as 69 million units, eclipsing last year's quarterly record of 51 million units sold in Q1 2014.

Huberty also predicts strong Mac sales based on IDC's estimate of 5.8 million units, well above Morgan Stanley's earlier estimate of 5.2 million units and exceeding the record-setting 5.5 million Macs the company sold in fiscal Q4 2014. While the iPhone and Mac climb, iPad demand year-over-year is expected to remain weak with 22 million units shipped in Q1 2015, down slightly from the 26 million sold in the same quarter of 2014.

macbook_air_iphone_ipad
Looking ahead, Huberty believes Apple is on the cusp of a "super" iPhone upgrade cycle that will see an increased number of iPhone owners upgrading from their older iPhone models. The results from Morgan Stanley's Alphawise survey suggest that 35 percent of iPhone owners have an iPhone 4s or older. These older model iPhone owners are likely to upgrade in the next two years with nearly two-thirds of the predicted 200 million iPhone shipments in 2015 being purchased by these upgrade-eligible customers.

The Apple Watch also is expected to command interest in 2015 with 3 million units shipped during the first quarter of availability, predicts Huberty. Surveys suggest the wearable will be popular among iPhone owners, pushing sales to a predicted 30 million units in 2015.

Apple will announce the results for its first fiscal quarter of 2015 (fourth calendar quarter of 2014) and provide future earnings guidance on Tuesday, January 27. The quarterly earnings statement will be released around 1:30 PM Pacific/4:30 PM Eastern, with a conference call to discuss the report following at 2:00 PM Pacific/5:00 PM Eastern.

Top Rated Comments

iapplelove Avatar
114 months ago
A decline in iPad sales of 15% cannot reasonably be called "slight."

I still think it's because many consumers won't need to upgrade their iPads every year. not because people don't want tablets or iPads.
Score: 13 Votes (Like | Disagree)
heeloliver Avatar
114 months ago
I'd rather see Macs sell well over iPads.
Score: 12 Votes (Like | Disagree)
MacFather Avatar
114 months ago
Deleted.
Score: 11 Votes (Like | Disagree)
IJ Reilly Avatar
114 months ago
A decline in iPad sales of 15% cannot reasonably be called "slight."
Score: 10 Votes (Like | Disagree)
thekeyring Avatar
114 months ago
Apple is now officially a "me-too" bandwagon company that makes very refined products that its core audience and followers will of course, embrace. Nothing less, and certainly nothing more now.
Apple seems to be competing, not against Samsung or Google or HTC, but against a weird nostalgic memory of what we think Apple used to be.

Apple does not use anything from Google, unlike every other phone maker out there. It has it's own curated app store, content stores and OS, own apps, and still, while developing and maintaining all of this, makes more profit than any other smartphone company - despite those other companies getting their software & ecosystem from Google for free.

When you compare it like this, Apple is still a great company, and hardly a me-too player that many of the others are.

When the competition embraced multiple-core chips in their phones - going as high as 8 cores - did Apple? No.

When the competition released bigger and bigger screens, did Apple immediately release a "me too" phone? No. By all standards they are "late" to the big screen game, entering only when it made sense for them.

Go to pretty much any Galaxy S v iPhone YouTube video or forum: There will be a bunch of people complaining about the lack of iPhone specs. The lack of NFC in iPhone. Does Apple care? No.
Score: 9 Votes (Like | Disagree)
goobot Avatar
114 months ago
I wonder how much of the amount of people sticking with the 4S and older has to do with people not wanting to get giant phones and the record sales are from people switching from android now that they can get their phablets on iOS?

I know if my 4S hadn't died I would still be on it, as it is I switched to android to get a smaller screen than the 6 or 6+. So I wonder if those on the 4S will really upgrade to newer iPhones in as large of numbers as these analysts predict...
The 5s is a good small size
Score: 8 Votes (Like | Disagree)

Popular Stories

BMW Logo iPhone 15 Pro

Warning: BMW Wireless Charging May Break iPhone 15's Apple Pay Chip

Sunday October 1, 2023 6:14 am PDT by
If you have an iPhone 15 and drive a BMW, it might be best to avoid charging the device with the vehicle's wireless charging pad for now. Over the past week, some BMW owners have complained that their iPhone 15's NFC chip no longer works after charging the device with their vehicle's wireless charging pad, according to comments shared on the MacRumors Forums and X, formerly known as Twitter. ...
Multi Display CarPlay 1

All-New Apple CarPlay Launching Later This Year With These 5 New Features

Friday September 29, 2023 11:29 am PDT by
At WWDC 2022 last year, Apple previewed the next generation of CarPlay, promising deeper integration with vehicle functions like A/C and FM radio, support for multiple displays across the dashboard, personalization options, and more. Apple said the first vehicles with support for the next-generation CarPlay experience would be announced in late 2023, but it has still not shared any additional...
Apple Watch Edition Gold 2015

Original Apple Watch is Now Obsolete, Including $17,000 Gold Model

Monday October 2, 2023 9:15 am PDT by
All first-generation Apple Watch models released in 2015 were added to Apple's obsolete products list on September 30, according to an internal memo obtained by MacRumors. As a result, these outdated "Series 0" watches are no longer eligible for repairs or other service at Apple Stores and Apple Authorized Service Provider locations. The list of obsolete models includes the first-generation...
iPhone 15 Pro lineup

Apple to Address iPhone 15 Pro Overheating Issue With iOS 17 Update

Saturday September 30, 2023 9:28 am PDT by
Apple plans to release an iOS 17 update to address a bug that may contribute to the reported iPhone 15 Pro and iPhone 15 Pro Max overheating issue, according to a statement the company shared today with MacRumors and Forbes reporter David Phelan. Apple also says some recent updates to third-party apps have overloaded the system and contributed to the overheating issue. The report notes that...
Apple Logo Spotlight

Mac Trade-In Changes May Indicate New Model to Launch This Month

Tuesday October 3, 2023 6:30 am PDT by
Apple may be proceeding with plans to release a new Mac model this month, according to potentially related information obtained by MacRumors. Details pertaining to imminent changes to Mac trade-ins provided to MacRumors by a verified source suggest that Apple will likely begin accepting new models for trade-in this month. Similar changes in June coincided with WWDC, when Apple began accepting...
iphone se 4 modified flag edges

iPhone SE 4 Details: Action Button, USB-C Port, Face ID, and More

Wednesday September 27, 2023 1:34 pm PDT by
Significant changes are expected to arrive with Apple's fourth-generation iPhone SE, in terms of both design and hardware, MacRumors has learned. The iPhone SE 4, known internally under the codename Ghost, is expected to receive a new design derived almost entirely from the base model iPhone 14. According to our sources, the iPhone SE 4 will use a modified version of the iPhone 14 chassis...