Apple China Posts New Calligraphy Video to Commemorate Upcoming Hangzhou Store - MacRumors
Skip to Content

Apple China Posts New Calligraphy Video to Commemorate Upcoming Hangzhou Store

by

Apple has posted a new video on its official Chinese retail website showing renowned calligrapher Wang Dongling creating a mural for the company's upcoming West Lake store in Hangzhou. The video shows the artist using precise brush strokes to form characters around an Apple logo on a surface, which is then shown covering the West Lake retail location.

apple_china_graphics
Last week, Apple retail chief Angela Ahrendts commented on Apple's expansion strategy in China, which involves the opening of five new retail stores in the next five weeks to coincide with the festive shopping of the February 19 Chinese New Year holiday. With the addition of five new stores, Apple would be operating a total of 20 locations in China and Hong Kong with an ultimate goal of 40 stores in China over the next several years.

Apple's new West Lake store in Hangzhou, China opens on Saturday, January 24 at 9 AM local time.

Update: Apple has posted a new version of the video on YouTube with English subtitles.

Top Rated Comments

152 months ago
My translation maybe a bit off but I think it says, Now that you have earned money making apple products, come and spend it all buying the products you made.
Score: 5 Votes (Like | Disagree)
152 months ago
My translation maybe a bit off but I think it says, Now that you have earned money making apple products, come and spend it all buying the products you made.
It's a poem written by Su Shi (1037-1101) in the Song Dynasty. It is about how beautiful the West Lake is (where the new Apple store is located).

The brimming waves delight the eye on sunny days.
The dimming hills give a rare view in rainy haze.
The West Lake looks like the fair lady at her best.
Whether she is richly adorned or plainly dressed.
Score: 4 Votes (Like | Disagree)
152 months ago
"upcoming" and "Commemorate" seems to work against each other here

Commemorate is to think/remember/pay tribute to something in the past.
Score: 1 Votes (Like | Disagree)

Popular Stories

iPhone Handoff Feature

iOS 27 Introduces New 'iPhone Handoff' Feature

Wednesday September 2, 2026 12:35 pm PDT by
Apple has added a new "iPhone Handoff" feature to iOS 27 that will allow you to switch between two iPhones while using the same phone number on each device. This functionality was briefly mentioned during the WWDC 2026 keynote in June, on a slide that listed hundreds of new features coming in iOS 27 and corresponding software updates, but Apple never shared any further details at the time. ...
Dynamic Island iPhone 18 Pro Feature

iPhone 18 Pro Prices Estimated Ahead of Apple Event Next Week

Thursday September 3, 2026 3:41 am PDT by
Less than a week before Apple debuts new iPhone 18 Pro models, research firm TrendForce has estimated the prices of the devices based on the latest hardware cost environment. TrendForce's price estimates compared to last year's models look like this: Model Starting Price Model Starting Price Change iPhone 17 Pro $1,099 iPhone 18 Pro $...
Apple Foldable Thumb

iPhone Ultra's Very High Price and Features Revealed in New Report

Thursday September 3, 2026 7:33 am PDT by
Ahead of Apple's event on Wednesday, September 9, where it is expected to unveil its first-ever foldable iPhone, Taiwanese research firm TrendForce today outlined the device's estimated price range, features, and some other key details. In the U.S., TrendForce estimated that the foldable iPhone will have a starting price of $2,099 to $2,299 and said the highest-end configurations could...