Marsh Supermarkets and inMarket Launching First iBeacon Platform for Apple's Upcoming Watch
Marsh Supermarkets and inMarket today are announcing the launch of a new iBeacon platform throughout Marsh's 75 supermarket locations that will enable Apple Watch users to receive interactive alerts and other content on their devices based on their proximity to Marsh's beacons. The program is the first integration of iBeacon technology with Apple's wearable product, which is expected to launch to the public in the next several months.
"iBeacons have created new ways to connect with mobile shoppers in the store, and inMarket allows us to reach many of our shoppers through the apps they love and use everyday," said Amit Bhardwaj, Senior Director of Customer Loyalty, Marsh Supermarkets. "Now with wearable integration, shoppers who use Apple Watch will enjoy the same digitally-augmented, real-world shopping experience."
Marsh and inMarket are working together to develop a platform that will initially include Marsh's own app and inMarket's List Ease app, with other apps likely to quickly follow. As envisioned, inMarket's beacons in Marsh stores will be able to trigger alerts such as shopping lists, ads, and other content for customers who use Marsh's mobile app or one of the apps that incorporate inMarket's Proximity SDK.
Customers who opt into the program could receive offers, recipes, and other alerts on their mobile devices as they walk through the grocery store, and the system will automatically extend to the Apple Watch on day one as the apps are updated to add support for the device.
Marsh may be the first to extend Apple's iBeacon capabilities to the Apple Watch, but it isn't the first to adopt the location-based technology. Retailer
Macy's,
Virgin Atlantic airlines and
Major League Baseball are among the early adopters that rolled out iBeacons in their respective venues.
Popular Stories
Apple is planning some of the "biggest iOS and macOS redesigns in its history," according to Bloomberg's Mark Gurman.
In his Power On newsletter today, Gurman reiterated that iOS 19 will have a visionOS-like design with more transparent interfaces:The new interfaces will adopt the design principles introduced in visionOS, the software for Apple's Vision Pro headset. That includes greater...
If you've been following iPhone rumors over the last few years, you may remember reading reports that Apple flirted with the idea of introducing a super high-end "Ultra" model that would either replace its Pro Max device or sit above it in Apple's smartphone hirearchy. These reports appeared in the pre-launch iPhone 15 and iPhone 16 rumor cycles, but ultimately came to nothing. Now though, the...
Apple prototyped a larger ultra-slim iPhone 17 Air with a 6.9-inch display, but ultimately decided not to go ahead with the device because of fears that it could be susceptible to bending, according to a new report.
Bloomberg reporter Mark Gurman, writing in his latest Power On newsletter:
When it first started work on the phone, it prototyped a device with a 6.9-inch screen — matching...
In an investor research note today with British bank Barclays, analyst Tim Long said Apple's first foldable iPhone could have a starting price in the $2,300 range in the United States, which would make it by far the most expensive iPhone model ever.
If the first foldable iPhone starts at $2,299, that means it would cost nearly twice as much as the iPhone 16 Pro Max, which starts at $1,199.
...
While the iPhone 18 Pro models are still around a year and a half away from launching, there are already some early rumors about the devices.
Below, we recap some key iPhone 18 Pro rumors so far.
Under-Screen Face ID
In April 2023, display industry analyst Ross Young shared a roadmap showing that iPhone 17 Pro models would feature under-display Face ID. In May 2024, however, Young said ...
The iOS 18.3.2 update that Apple released last week appears to have broken iCloud Mail for some users. There are multiple complaints on Reddit and the MacRumors forums from users who say that iCloud Mail is not able to push new iCloud emails to their iPhones after the iOS 18.3.2 update.
Affected users say that despite having the correct settings enabled, new iCloud emails are not showing up...
All four iPhone 17 models launching later this year will feature an upgraded 24-megapixel front-facing camera, according to analyst Jeff Pu.
In a research note today with investment firm GF Securities, Pu shared a chart in which he reiterated that the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max will each be equipped with a 24-megapixel front camera. By comparison, all four ...
Bloomberg's Mark Gurman today shared some new details about the rumored iPhone 17 Air.
In his Power On newsletter, Gurman said he was told that the device may start at roughly $899 in the U.S., which means that it would occupy the same price point as the iPhone 16 Plus. This would make sense, as it has been widely rumored that the Air model will take over the Plus model's spot in the iPhone...
