Marsh Supermarkets and inMarket Launching First iBeacon Platform for Apple's Upcoming Watch

Marsh Supermarkets and inMarket today are announcing the launch of a new iBeacon platform throughout Marsh's 75 supermarket locations that will enable Apple Watch users to receive interactive alerts and other content on their devices based on their proximity to Marsh's beacons. The program is the first integration of iBeacon technology with Apple's wearable product, which is expected to launch to the public in the next several months.

"iBeacons have created new ways to connect with mobile shoppers in the store, and inMarket allows us to reach many of our shoppers through the apps they love and use everyday," said Amit Bhardwaj, Senior Director of Customer Loyalty, Marsh Supermarkets. "Now with wearable integration, shoppers who use Apple Watch will enjoy the same digitally-augmented, real-world shopping experience."

Marsh and inMarket are working together to develop a platform that will initially include Marsh's own app and inMarket's List Ease app, with other apps likely to quickly follow. As envisioned, inMarket's beacons in Marsh stores will be able to trigger alerts such as shopping lists, ads, and other content for customers who use Marsh's mobile app or one of the apps that incorporate inMarket's Proximity SDK.

Customers who opt into the program could receive offers, recipes, and other alerts on their mobile devices as they walk through the grocery store, and the system will automatically extend to the Apple Watch on day one as the apps are updated to add support for the device.


Marsh may be the first to extend Apple's iBeacon capabilities to the Apple Watch, but it isn't the first to adopt the location-based technology. Retailer Macy's, Virgin Atlantic airlines and Major League Baseball are among the early adopters that rolled out iBeacons in their respective venues.

Related Roundup: Apple Watch Series 8
Buyer's Guide: Apple Watch (Buy Now)
Related Forum: Apple Watch

Top Rated Comments

kdarling Avatar
103 months ago
I'm imagining a grocery store where suddenly everyone stops pushing their carts, checks their watch to see what ad they just got, then all start moving again.

Would've made a great Outer Limits episode decades ago.

Or maybe just a scene in The Stepford Wives.
Score: 17 Votes (Like | Disagree)
FieldingMellish Avatar
103 months ago
Pop up ads wherever we walk now.
Score: 8 Votes (Like | Disagree)
JAQ Avatar
103 months ago
If you chose to opt-in.
So only for masochists, idiots, and compulsive first-adopters then.
Score: 6 Votes (Like | Disagree)
brucerb Avatar
103 months ago
Who?

For the 95% of you who, like me, had never heard of Marsh Supermarkets, looks like it's a chain in Ohio and Indiana only.
Score: 6 Votes (Like | Disagree)
Boatboy24 Avatar
103 months ago
"Bananas are on your shopping list and you just walked past them. Would you like to turn around, or remove them from your list? Monitoring sensors indicate your are very low in potassium. It is recommended that you turn around."
Score: 4 Votes (Like | Disagree)
IJ Reilly Avatar
103 months ago
Convenience. :)

I'm not seeing the convenience of having my phone and watch marketing to me while I shop, but I can sure see the potential for annoyance.

----------

I think it's very compelling to be alerted as I approach something on my shopping list. It's also nice to be alerted if a similar item is on sale or there is a coupon for it. Remember this is all opt-in so saying it has no value is like saying there is no value in discounts or there is no value for the most knowledgable store employee that knows where everything you need is.

Not to me, sorry. The grocery stores (and others) are already merchandising with their loyalty programs that we are more or less forced to use, or pay more for virtually everything. If this becomes just another avenue for this kind of consumer abuse then I am not for it.
Score: 3 Votes (Like | Disagree)

Popular Stories

applefifthavenue

Man Robbed After Buying 300 iPhones From Apple Fifth Avenue

Tuesday November 29, 2022 11:54 am PST by
An unnamed 27-year-old man who purchased 300 iPhones from Apple Fifth Avenue on Monday morning was robbed shortly after leaving the store, according to 1010Wins Radio in New York. He was carrying 300 iPhone 13s in three bags and walking to his car at 1:45 a.m. when another car pulled up next to him. Two men jumped out and demanded that he hand over the bags. Not wanting to hand over 300...
app store awards 2021

Apple Announces 2022 App Store Award Winners, Highlighting Best Apps of the Year

Tuesday November 29, 2022 3:10 am PST by
Apple today announced its 2022 App Store Award winners, highlighting the 16 best apps and games selected by Apple's global App Store editorial team. The top apps were chosen by Apple for their quality, innovative technology, creative design, positive cultural impact, and ability to deliver "exceptional experiences." Apple CEO Tim Cook said: This year's App Store Award winners reimagined...
Cyber Monday Deals Feature 2022

Best Cyber Monday Apple Deals Still Available for AirPods, Apple TV, iPad, and More

Monday November 28, 2022 5:24 am PST by
The Black Friday and Cyber Monday holiday shopping rush is drawing to a close, but there are still some good deals to be had out there. For Apple products, many of the deals you've seen since last week are still available, though some have expired. So for anyone who missed out on Black Friday deals, there's still an opportunity to get some of the year's best prices on many Apple devices. Note: ...
iPhone 14 Pro Rear Camera

iPhone 15 to Use 'State-of-the-Art' Image Sensor From Sony for Better Low-Light Performance

Monday November 28, 2022 11:00 am PST by
Apple's upcoming iPhone 15 models will be equipped with Sony's newest "state of the art" image sensors, according to a report from Nikkei. Compared to standard sensors, Sony's image sensor doubles the saturation signal in each pixel, allowing it to capture more light to cut down on underexposure and overexposure. Nikkei says that it is able to better photograph a person's face even with...
eufy camera

Anker's Eufy Cameras Caught Uploading Content to the Cloud Without User Consent [Updated]

Tuesday November 29, 2022 1:01 pm PST by
Anker's popular Eufy-branded security cameras appear to be sending some data to the cloud, even when cloud storage is disabled and local only storage settings are turned on. The information comes from security consultant Paul Moore, who last week published a video outlining the issue. According to Moore, he purchased a Eufy Doorbell Dual, which was meant to be a device that stored video...
rapid security response

Apple Releases Another Rapid Security Response Update for iOS 16.2 Beta Users

Monday November 28, 2022 10:16 am PST by
Apple today released a Rapid Security Response update that is available for those running the iOS 16.2 beta, marking the launch of the second RSR update since the feature was released in iOS 16. The Rapid Security Response Update is designed to provide iOS 16.2 beta users with bug fixes without the need to install a full update. The initial RSR release for iOS 16.2 beta users was a test with ...
Apple Watch Ultra Oceanic Plus App

Apple Announces Oceanic+ App Now Available for Apple Watch Ultra

Monday November 28, 2022 6:11 am PST by
Apple today announced that the Oceanic+ app is available for the Apple Watch Ultra starting today. Designed by Huish Outdoors in collaboration with Apple, the app serves as a dive computer for recreational scuba diving at depths up to 40 meters/130 feet. Apple already offers a basic Depth app on the Apple Watch Ultra for viewing your current depth, maximum depth reached, water temperature,...
14 vs 16 inch mbp m2 pro and max feature 1

'M2 Max' Geekbench Scores Leak Online, Revealing Rumored Specs and Performance

Wednesday November 30, 2022 2:39 am PST by
Geekbench scores allegedly for the upcoming "M2 Max" chip have surfaced online, offering a closer look at the performance levels and specific details of the forthcoming Apple silicon processor. The Geekbench results, first spotted on Twitter, are for a Mac configuration of with the M2 Max chip, a 12-core CPU, and 96GB of memory. The Mac listed has an identifier "Mac14,6," which could be...
iphone 11 tesla cybertruck close up

Elon Musk Pledges to Build iPhone Rival If Apple Ousts Twitter

Tuesday November 29, 2022 2:48 am PST by
Elon Musk has pledged to offer an "alternative phone" if Apple and Google remove Twitter from their app stores, adding to long-standing rumors about an iPhone rival from Tesla. Modified iPhone 11 Pro in the style of the Tesla Cybertruck, by Caviar. Musk's remark came after being asked about the potential scenario of Twitter being removed from app stores, which could conceivably happen if the...
iOS 16

Apple Releases iOS 16.1.2 With Carrier Improvements and Crash Detection Optimizations

Wednesday November 30, 2022 10:09 am PST by
Apple today released iOS 16.1.2, another minor bug fix update that comes one week after the release of iOS 16.1.1 and three weeks after the launch of iOS 16.1, an update that added support for iCloud Shared Photo Library, Matter, Live Activities, and more. The iOS 16.1.2 update can be downloaded on eligible iPhones over-the-air by going to Settings > General > Software Update. According...