Marsh Supermarkets and inMarket Launching First iBeacon Platform for Apple's Upcoming Watch
Marsh Supermarkets and inMarket today are announcing the launch of a new iBeacon platform throughout Marsh's 75 supermarket locations that will enable Apple Watch users to receive interactive alerts and other content on their devices based on their proximity to Marsh's beacons. The program is the first integration of iBeacon technology with Apple's wearable product, which is expected to launch to the public in the next several months.
"iBeacons have created new ways to connect with mobile shoppers in the store, and inMarket allows us to reach many of our shoppers through the apps they love and use everyday," said Amit Bhardwaj, Senior Director of Customer Loyalty, Marsh Supermarkets. "Now with wearable integration, shoppers who use Apple Watch will enjoy the same digitally-augmented, real-world shopping experience."
Marsh and inMarket are working together to develop a platform that will initially include Marsh's own app and inMarket's List Ease app, with other apps likely to quickly follow. As envisioned, inMarket's beacons in Marsh stores will be able to trigger alerts such as shopping lists, ads, and other content for customers who use Marsh's mobile app or one of the apps that incorporate inMarket's Proximity SDK.
Customers who opt into the program could receive offers, recipes, and other alerts on their mobile devices as they walk through the grocery store, and the system will automatically extend to the Apple Watch on day one as the apps are updated to add support for the device.
Marsh may be the first to extend Apple's iBeacon capabilities to the Apple Watch, but it isn't the first to adopt the location-based technology. Retailer
Macy's,
Virgin Atlantic airlines and
Major League Baseball are among the early adopters that rolled out iBeacons in their respective venues.
Popular Stories
Apple suppliers will begin mass production of the fourth-generation iPhone SE in December, supply chain analyst Ming-Chi Kuo said today in a blog post.
The fourth-generation iPhone SE is expected to have a similar design as the base iPhone 14, with rumored features including a 6.1-inch OLED display, Face ID, a newer A-series chip, a USB-C port, a single 48-megapixel rear camera, 8GB of RAM...
Apple today released a new firmware update for the original AirPods Pro, the AirPods 2, the AirPods 3, and the Lightning version of the AirPods Max headphones. The new firmware is version 6F21, up from the prior 6A326 firmware that these devices were previously running.
There is no word on what's included in the firmware, but given that these are all older models, it is likely that the new...
Apple's Mac mini has long been a powerhouse in a compact form, offering impressive performance in a small package. With rumors swirling about a completely overhauled new model that is likely just days away from being announced, anticipation is building for what Apple has in store.
From enhanced connectivity to major hardware upgrades, the upcoming Mac mini promises to bring significant...
Apple has abruptly reduced production of the Vision Pro headset and could stop making the current version of the device completely by the end of 2024, The Information reports.
Citing multiple people "directly involved" in making components for the headset, the report says that the scaling back of production began in the early summer. This indicates that Apple now has a sufficient number of...
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps.
Below, we outline which U.S. states offer the feature, and additional states that have committed to rolling it out in the feature in...
Apple is expected to release iOS 18.1 on Monday, October 28, bringing the first set of Apple Intelligence features to iPhone 15 Pro and iPhone 16 models. This update marks the first significant step forward in Apple's AI integration, offering a new Siri contextually-aware experience and a range of additional capabilities powered by on-device machine learning and large language models. There are a ...
Apple's Greg Joswiak today made it clear that Apple plans to reveal new products next week, teasing refreshed Macs. In a social media post, Joswiak said to "Mac your calendars" because there's an exciting week of announcements that start on Monday morning.
With Joswiak's announcement, it appears that there will not be a dedicated October event for Macs this year, with Apple instead...
Apple's marketing chief Greg Joswiak today teased that the company has an "exciting week of announcements" planned next week. Joswiak said to "Mac" your calendars, and the post includes an animated icon for the Finder app on the Mac, so it is clear that at least some of next week's announcements will be related to the Mac.
Subscribe to MacRumors on YouTube for more videos!
Below, we have...
The Wall Street Journal's Ben Cohen this summer interviewed Apple CEO Tim Cook about the Vision Pro, innovation, Apple Intelligence, and more.
Image Credit: Vanity Fair
Cook admitted that the Vision Pro headset is not a mass-market product due to its high price.
"At $3,500, it's not a mass-market product," said Cook. "Right now, it's an early-adopter product. People who want to have...
